Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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The Power of the Social Consumer and What Your Need to Know [INFOGRAPHIC]

The Power of the Social Consumer  and What Your Need to Know [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Whether you're selling a product or service, consumers have the platforms to express themselves and take on giant companies if they are dissatisfied. Businesses can't afford to turn away from social business.


**Advertising won't cut it anymore unless your brand demonstrates consistently through actions that it is there to serve consumers through its products and services and by engaging in conversation. Businesses must communicate with their customers where they are: on Twitter, Facebook, Google+ and the like.


**If there's a complaint, it should be handled immediately. It's possible to turn a negative into a positive by letting people know that you are there to serve them.


****It's not what you say about your business, it's what your customers are saying about you that counts


**The power of word of mouth is astounding as you can see demonstrated on this infographic and this is just the tip of the iceberg.


Commentary by Jan Gordon, covering "Content Curation, Social Business and Beyond"


See Infographic here: [mashable.com/2012/02/29/social-consumer-infographic/]

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Is Social Media Like Marriage? [Videos]

Is Social Media Like Marriage? [Videos] | Curation, Social Business and Beyond | Scoop.it

This piece was written on September 2, 2011 by Aaron for his blog askaaronlee - so relevant and worth reposting today!


"Social media is indeed like a marriage between brands and customers."


By the way, this post is an excellent example of curation. Amazing headline, content delivers the goods, (a point of view, pulling pieces together that are amusing but is right on point).


We might have heard all of this, we may even know this, but are you acting on this knowledge with your brand?


Here are a few gems that caught my attention:


I love his example using Gary Vee's observation about business today being like brides and how they spend more effort planning the wedding than they do once they're married.


****Businesses don't think lifetime value can be achieved from social media


Great video!


1. Commitment  in Social Media


**Similar to a wedding, social media requires a commitment to your customers.


**It is about creating brand loyalty with your customers and one of the ways to create brand loyalty is to -


**get your hands dirty and really work on it to maintain that relationships.


**Listening in social media


He uses a commercial to show us what it would be like if a you're married and your partner never responds or listens to what you have to say. They just talk -


Read and watch videos here: [http://bit.ly/uJpy5d]


Curated by JanLGordon covering "Content curation, Social Media & Beyond"

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janlgordon's comment, November 11, 2011 8:46 PM
Thank you Giuseppe:-)