Curation, Social Business and Beyond
132.7K views | +0 today
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon!

What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond |
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.

Jan Gordon:

We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.

Here are a few highlights: 

Who matters most to you?

To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.

Context depends on things like:

•    topics you care about
•    your intent or goal
•    the timing and location

These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: []


janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Rescooped by janlgordon from Social-Business-Marketing!

36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | Curation, Social Business and Beyond |

By Pivot Conference - 



Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.


They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.


With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download here 

Via maxOz
No comment yet.