Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | Curation, Social Business and Beyond | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JPQr30cap5v

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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MzamoX's curator insight, June 4, 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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Understanding the Difference Between B2B and B2C in eCommerce

Understanding the Difference Between B2B and B2C in eCommerce | Curation, Social Business and Beyond | Scoop.it
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore
janlgordon's insight:

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

 

It's important to know how and why customers interact on your business website.

 

The Difference Between Buyer Journeys and Customers

 

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

 

Foster explains what causes your customers to make a purchase and how to improve your approach.

 

Here's what caught my attention:

 

  • In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

 

  • A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

 

  • It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/qqty30bnrJ1

 

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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


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Gary McIntire's curator insight, January 14, 2016 10:23 PM
It's all about #CustomerExperience
janlgordon's comment, July 24, 2016 9:00 PM
Thank you @Antonio Ormachea :-)
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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Curation, Social Business and Beyond | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
janlgordon's insight:

Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.


Here are a few highlights that caught my attention:


"Better content isn’t enough when your competitors have good old content"


Here’s how the 29 first page results break down:


  • Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
  • 8 are between 1 month and 1 year old.
  • 15 of the first page search results are for pages that are more than a year old

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!


Increased Site Traffic


Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.


Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!


Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.


Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read full article here: [http://bit.ly/154BVZ1]

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Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

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How SMS Enhances Your B2B Marketing Strategy

How SMS Enhances Your B2B Marketing Strategy | Curation, Social Business and Beyond | Scoop.it
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
janlgordon's insight:

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

 

You can reach your prospects through specific SMS strategies.

 

Exploring the Mobile SMS Marketing Method

 

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

 

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

 

Here's what caught my attention:

 

  • You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

 

  • Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

 

  • Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MtqX30btO8e

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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malek's comment, May 8, 2:33 PM
Grateful for recom, TY @jaanlgordon
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B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | Curation, Social Business and Beyond | Scoop.it
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
janlgordon's insight:

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

 

You can reach your business clients through specific mobile strategies.

 

Exploring the Mobile B2B Experience

 

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

 

Zeng shows you several ways to improve your marketing strategy through social mobile.

 

Here's what caught my attention:

 

  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

 

  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

 

  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/wb4530bctVP

 

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janlgordon's comment, April 27, 10:41 AM
Thank you @massimo facchinetti
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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Why Google Plus Hangouts on Air are the Next Big Opportunity

Why Google Plus Hangouts on Air are the Next Big Opportunity | Curation, Social Business and Beyond | Scoop.it
What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?
janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.


Here's the good news........


Nikol says::


What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?


Email and blogs remain important but Google+ Hangouts on air are more powerful.


Here are a few of the many gems from this dynamite piece:


Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.


Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.


When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!


Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.


Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aIdxxN]

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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Curation, Social Business and Beyond | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
janlgordon's insight:



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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