Content Curation Marketing
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Content Curation Marketing
News, Trends and Insights about Content Curation
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Understand collective curation in under 90 seconds

http://crowdspoke.com When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of informatio...

 

<- very quick overview of curation


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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content Curation Marketing | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
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Trust the Curators

Trust the Curators | Content Curation Marketing | Scoop.it
If you do anything professionally related to online technology, you understand the immense amount of data you need to sort through daily.

 

There are the daily content roundups, blogs to read, Facebook posts and to check, tweets to scroll through, and news sites. That doesn’t include whatever else arrives in your inbox. I literally cannot keep up with all that I want to know about social media technology and its use for engagement, fundraising and advocacy. It’s really…too much to know. That’s when I began trusting the curators.

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Curate and Create Stories with the Storify Plugin for WordPress

Curate and Create Stories with the Storify Plugin for WordPress | Content Curation Marketing | Scoop.it
Storify comes out with an easy-to-use plugin for creation and embedding.
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Curate Your Own Digital Magazine With Scoop.it For iPhone

Curate Your Own Digital Magazine With Scoop.it For iPhone | Content Curation Marketing | Scoop.it

News curation startup Scoop.it has arrived on the iPhone today, allowing you to create your own digital magazine while on the go. The app, which works alongside the Scoop.it web service, essentially lets anyone be a publisher for any topic. Or perhaps, the more correct word is not “publisher,” it’s “aggregator.”

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CurationSoft: Creating Content Has Never Been Easier

CurationSoft: Creating Content Has Never Been Easier | Content Curation Marketing | Scoop.it

Everything is good. You have a great looking site, and ready to take you online business to the next level. You’ve got all your “marketing tools” up and ready to promote your business. You have selected a few elite affiliate networks to work with, and you are all systems go.

 

Now, what’s missing? The hard part, generating content. Without content, there is nothing for your audience to share or talk about. Without content there is nothing to SEO. Without content, there is nothing for anybody to link back to. Without content, your marketing efforts can be seriously hampered as you need to offer something of value to your potential visitors. Without content, you know the drill…

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Content Curation Tools: How to pick the right venue? - Content Curation Marketing

Content Curation Tools: How to pick the right venue? - Content Curation Marketing | Content Curation Marketing | Scoop.it
Content Curation Tools: How to pick the right venue?

 

 

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Marketers

Marketers | Content Curation Marketing | Scoop.it

Marketing is woefully complicated these days, partly because our ideas have gotten so vague and convoluted. We no longer sell things, but "engage in conversations," "prompt engagement" and "achieve exposure." We don't deliver sales, but "ROI" and "brand equity. "

 

One of the hardest concepts for me to get is marketing or branding as "curating content." As I understand it, "curating" means collecting and "content" is the articles, videos and other digital media that marketers present to consumers via social-media platforms. This is how the marketer prompts the conversation and engagement that leads to the exposure that one day hopefully leads to sales.

 

The collection as a whole is what defines a brand for consumers, and its placement and propagation on the Web is the branding. You can't go to a marketing event without getting lectured on how to curate content.

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Content Curation With CurationSoft | Internet Marketing 101

Content Curation With CurationSoft | Internet Marketing 101 | Content Curation Marketing | Scoop.it
Content curation has been in the uptrend recently and it is indeed a great way to create quality content, while improving your internet marketing campaign.
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You Are Full of Web! Curate Yourself. | Visual.ly [Postergraphic]

You Are Full of Web! Curate Yourself. | Visual.ly [Postergraphic] | Content Curation Marketing | Scoop.it

Jack Humphrey's CurationSoft sponsorizes a new and attractive info-rich postergraphic reporting once more on the deluge of information the Web is all about with new stats and numbers.  

 

Check it out here in its full glory: http://visual.ly/internet-full

P.S.: Spotted among the sources MasterNewMedia.com (it should be .org, but no big deal) - glad to powering this attaention-grabber info-blaster - thanks Jack! 


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Beth Kanter's comment, November 15, 2011 1:44 PM
I saw saw this and was going to scoop.it, but got distracted. So, I thought to myself, I bet Robin grabbed it and here it is .... I like these infographics because they're great to include in presentations - this one to make the point about why content curation is important ....
Robin Good's comment, November 15, 2011 2:22 PM
Glad you left to me and picked up in my new package!
Robin Good's comment, November 15, 2011 2:22 PM
Hi Jack, no problem at all. Thank you again!
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Things To Do When The Internet Is Down [(fun) Infographic]

Things To Do When The Internet Is Down [(fun) Infographic] | Content Curation Marketing | Scoop.it
(via Pleated Jeans)...

 

Because life shouldn't always be taken too seriously :)


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Winning The SEO Battle Through Content Curation - Forbes

The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done.

 

As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization.

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Curate Custom Video Learning Courses with Course Hero

Curate Custom Video Learning Courses with Course Hero | Content Curation Marketing | Scoop.it

Robin Good: Course Hero is a platform which allows the creation and delivery of online video courses curated from the best existing published content on that topic.

 

There are already ready-made courses to access or you can submit a topic that you would like to video-curate into a course.

 

"You can learn just about anything from YouTube...if you're willing to dig through millions of videos."

 

 

From Techcrunch: "Luckily, Course Hero has done the work for you, offering coherent classes by hosting collections of the best educational YouTube videos and other content.


The newly launched courses section of the eduTech startup’s site now has classes in entrepreneurship, business plan development, and programming in a variety of languages.

...

By drawing from YouTube and other openly available education, Course Hero plans to set up courses for anything it, or you, can think of.

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Each course breaks down into roughly 6 chapters of 6 concept YouTube videos, Justin.tv videos, articles, and more. Unlike Udemy‘s one-teacher-per-class approach, Course Hero courses are compiled from content by many teachers.


Rather than put you at the mercy of long-winded professors, Course Hero trims videos and articles down to their most important teachings.

 

Along the way you’ll answer quiz questions, take tests to complete chapters, and face a final exam to finish a course and earn proficiency badges..."

 

Full article: http://techcrunch.com/2012/04/12/course-hero/ ;

 

Courses: http://www.coursehero.com/courses/ ;

 

More info: http://www.coursehero.com/ ;


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Google Project Glass, Twitter SPAM, Content Curation

Google Project Glass, Twitter SPAM, Content Curation | Content Curation Marketing | Scoop.it

Content Curation Guide for SEO – What, How, Why
Read more: http://www.iblogzone.com/2012/04/project-glass-twitter-spam-content-curation.html#ixzz1rOIBLB2U

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Best Free Content Curation Tools 2012

Best Free Content Curation Tools 2012 | Content Curation Marketing | Scoop.it

Curating content done properly, IMO has its positives. With so much information out there, this is one method where users are starting to see its advantages, due to its objective of “finding the best content about a certain topic”, combining them together, and letting like minded people to know about them. Really great to filter out the noise, and useless content.

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Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing | Content Curation Marketing | Scoop.it

How Pinterest Will Transform the Web in 2012

 

<- pinterest is an interesting curation tool, as it is not for the verbose. it is mainly visual. I've requested my invite but still waiting... (JS)

 

tx for tip @marksmithers


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Forget Content Curation, Focus on Original Content in 2012

Forget Content Curation, Focus on Original Content in 2012 | Content Curation Marketing | Scoop.it
So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation.

 

If Everyone is Curating…

 

There is no doubt, especially with the rise of Twitter, Flipboard and other tools, that more brands are employing curation techniques. Great…but at the end of the day, we need something to curate. Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you.

 

The real opportunity in 2012 is for YOU to be the source material. You become the media company. With so many curators out there looking for great content to spread, the opportunities for quality, “must-have” industry content has NEVER been more in demand.

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How Can Content Curation Boost Branding and SEO

How Can Content Curation Boost Branding and SEO | Content Curation Marketing | Scoop.it
More B2B businesses are starting to realize the unquestionable significance of content curation to their overall marketing strategy. If done ...

 

"properly"..

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

This article will address the 7 most common B2B content curation myths and offer bulletproof answers to them.

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12 Rules of Blogging Survival: Content Curation is Great Strategy | Problogger

12 Rules of Blogging Survival: Content Curation is Great Strategy | Problogger | Content Curation Marketing | Scoop.it

Excerpt from article:

 

Blog readers have a myriad of reading options for almost every topic you can think of. In fact, within your niche, potential customers may be enjoying blog posts written by your competitors while they ignore your blog like the plague.

 

 

There are 12 ways for your blog to survive and thrive.

 

1. Be the best teacher in your niche... (content curation strategy)

2. Be more personal than the others...

3. Be funnier than the others...

4. Say what everyone else thinks...

5. Be the expert on a specific sub-niche... (content curation strategy)

6. Have a bigger vision...

7. Be more extreme than the others...

8. Be more creative than the rest...

9. Cross-pollinate better than the others...

 

10. Be the best curator of meaningful content:

Find the best information that others have written and posted online—the best articles, charts, tables, infographics, videos, or pictures. Collect it in a logical, easy-to-use navigational structure on your blog.
Make sure you link to and give credit to your sources and only summarize (or take small portions of) the articles you link to. Content curation is a way to share great information that is already available and to become seen as a key source of great information.

 

11. Be the news source for your industry... (content curation strategy)

12. Work harder than the rest...

 

[read full article http://j.mp/tgsQ0N]


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The Best Resources for Content Curation for Non-Profits: Netsquared

The Best Resources for Content Curation for Non-Profits: Netsquared | Content Curation Marketing | Scoop.it

A great collection of useful content curation resources, articles, tools and people to follow for those working in the non-profit sector.

 

It includes the following curated sections:

Why Curate? 

Getting Started

Best Practices for Content Curation

Tools

Additional Resources 

(In this light you may want to check also the two recordings of my contribution to the last NeVC Conference here:

http://www.extension.iastate.edu/broadcasts/recordings/NeVC2011/default.htm?file=Day2Session1-new.flv


http://www.extension.iastate.edu/broadcasts/recordings/NeVC2011/default.htm?file=Day2Session2-new.flv)

 


Resourceful. 8/10 


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Beth Kanter's comment, November 14, 2011 10:32 AM
great post from last summer and I added a comment over at net2 with your links. Also, your slides were terrific too! http://www.scoop.it/t/content-and-curation-for-nonprofits/p/628593121/more-mind-reach
Biz4unow's comment, November 16, 2011 1:43 AM
Great site for curation information and resources.
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Scoop.it – Content Curation Tool, Building Authority

Scoop.it – Content Curation Tool, Building Authority | Content Curation Marketing | Scoop.it

Scoop.it is a content curation platform, where users can curate information about any topic they want. Once you sign up, you will be able to create a topic of your choice (no limits) and start curating information. The site is geared towards providing users a very quick and easy way to “scoop” any information that you feel is relevant to the topic you have chosen. There are several ways you can do this, the easiest being via a drag and drop tool that you add directly on your browser.

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7 Content Marketing Tactics To Rank Higher In Google’s New Fresh Results

7 Content Marketing Tactics To Rank Higher In Google’s New Fresh Results | Content Curation Marketing | Scoop.it
If you haven't heard about Google's "Freshness Update" by now, I'm sure you'll be hearing about it much more.

 

If you haven’t heard about Google’s “Freshness Update” by now, I’m sure you’ll be hearing about it much more. The short story is that Google is now “Giving you fresher, more recent search results.“.

 

Looking around at various search results across the board, some of the results are astounding. As Rand Fishkin pointed out, a Google query for “Top Chef Texas” is almost entirely composed of content that is just days old. Changing the number of results to 100 doesn’t help much, either.

 

So how do you leverage this? What can you do to try and ensure that you have a shot at “fresh” rankings?

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Scoop.it Opens To Everyone and Positions Itself as Easiest Way To Publish Online: Analysis

Robin Good: Scoop.it, the very platform that I am using right now to publish this post, is finally open to the public.

Anyone can join in and start curating his niche topic in a matter of minutes.

With its video and public announcement Scoop.it has decided to position itself as a web publishing tool, and specifically as one that is easier to use and make work than anything else including blogs.

This reflects the present, lighthearted trend of new curation startups to ride the immediate, apparent benefits of content curation, which from a marketing and content publishing viewpoint include, ease of use, speed, zero cost, potential increased visibility, easy social media distribution facilities.

 

The consequence of it may be a double-edge sword: Scoop.it was designed and conceived to be a content curation tool, that is an instrument capable of supporting those wanting to make sense and to organize the increasing amount of unclassified and uvetted information that is available out there. 

But by positioning and actively promoting Scoop.it as the tool for "anyone who wants to be a publisher" 
Scoop.it itself may become its own worst enemy in the mission to curate the growing amount of disorganized content out there. At least at first.

 

The positioning as "anyone's publisher tool" calls in fact for hundreds or thousands of novice publishers (completely unaware of what curation is) that will start using Scoop.it, and similar tools, simply to produce/publish a very high quantity of content, by simply aggregating and picking their apparent favorites.

 

The net outcome of this is more noise, more regurgitation of the same shallow content and greater difficulty for readers to find truly compelling channels.

 

At the same time this very handicap, may, over the longer run, offer a unique opportunity to those effectively desiring to "curate" content (and not with a need to be fast, quantity-oriented and superficial).

 

Such "curators" may truly make a triumphal comeback as their opposite approach to publishing, made up of long times spent searching, filtering, vetting, editing and contextualizing their newly found gems, will provide such stark difference and immediately tangible value when compared with "anyone can publish type of curated output neing heralded now" that they may likely become rapidly the true, and well deserved, trusted news and content references for many.


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Robin Good's comment, November 4, 2011 3:38 AM
Hello Guillaume, thank you for your kind feedback.

I am not really for either one. Democratization without civic awareness is a liability, and the elite in this case is not the typical "power-controlling" group, but the actual opposite: an elite identified by its users, and not self-elected, and one that works to empower and inform everyone else, and not to hold and keep away from curious ears valuable info.

I think the overall problems stems from wanting to be two opposite things at the same time: a) I want to be the tool that helps curators make sense of all the content out there, and b) I want to be the tool that makes it easiest for anyone to create his own online magazine, without needing even to write.

Yes Scoop.it can be used it for both, but openly targeting and addressing such diverse and opposite tribes and needs may carry some risks with it.

Curators are not competing with noise-makers and republishers. They operate at different levels, with different goals and ethics.

Re my story: there is no clear way to say who is prevailing or who is better in a certain curated area on Scoop.it. At least for now. I myself can't tell, if not by looking carefully at the channel, who is really good and who is not.

Scoop.it "scores" as they are now are quite useless as they seem to reward clearly quantity over quality. So I don't know where you are gathering that I am prevailing as this is not something Scoop.it yet offers its readers to see, but it is rather something that each user has to do with its own crap detection skills.

As I mentioned to you in our last exchange, scoring needs to be based on transparent rules and open endorsements as I can't believe that what your system rates as highest-value channels, at this URL http://www.scoop.it/topic/findmore are rather disputable high-quality channels.

My two cents and keep up the great work. I'll keep working and highlighting what the professional curators type of users may prefer.

:-)



Marc Rougier's comment, November 4, 2011 1:53 PM
Thanks Robin for your analysis. You have a good question: Does “Everyone publishes” implies “lower quality”?

Curation is a virtuous evolution of expression, let's lower its barrier. In History, whenever the barrier to expression went down, Human Kind went up. The intended message is therefore: “Everyone with a passion or expertise can now be a publisher– and not only those who master writing, blogging and SEO”.

It doesn’t suggest that good curation is easy. On the contrary, it’s a personal engagement (which not algorithm can match). And sure enough, a lower barrier also means more noise! That’s true to any enablers (Platon said that writing was not good, because it's too easy! ;)). You are right.

That’s where the reputation of the curators and the quality score come into play. Good curations attract more readers and the score is here to help: it takes into account the curator's engagement (precisely what you pointed out: edition vs just selection, sharing, tagging, etc) and also his audience reaction. Granted, it’s not perfect. For two reasons (at least ☺): one, quality is subjective; there is so much we can measure automatically. Second, it’s new! It will improve based on experience. But it’s not totally off the mark either.

In any case, I think we agree on the objectives:
(a) allow more people to express themselves, to leverage their passion and expertise
(b) encourage and identify good curations, help curators become better

Thanks again for your message: Scoop.it, the tool and the community become better through such exchanges :)
janlgordon's comment, November 5, 2011 12:10 AM
Thanks Robin for initiating this conversation. I've read all the comments and here's what I think. I appreciate what Marc and Guillaume said about creating an enviornment for everyone and anyone who wants to be a publisher. Self expression for all is great but having said that, it's risky for their brand if many people contribute to the noise factor and pollute the signal from Scoopit. I think they should set the tone with a welcome message from them stating the mission of Scoopit, the code of ethics and standards of this community. A little guidance might go a long way.

Curation is in its infancy and we're all learning together, time will tell what kind of tweaking is required once people settle in a bit but your point is well taken.

As far as the scoring system, well that's a whole other discussion:-) I hear all sides of this and at the end of the day, my followers will let me know what my score is by continuing to come back everyday because I'm giving them what they want.
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Content Curation: What Does it Take to Be Successful? | WebProNews

Content Curation: What Does it Take to Be Successful? | WebProNews | Content Curation Marketing | Scoop.it

WebProNews had a little Q&A with Kate Brodock, the Executive Director of Digital and Social Media at Syracuse University about content curation on the web.

 

 

Q: What does it take to be successful in content curation?

 

A: “It comes down to a few key processes. You need to have good aggregation tools in place to gather and filter information. You then need to have a way to centralize and showcase that information in a way that communicates to your audience effectively. Lastly, in most cases – especially those involving gathering information from digital, user-driven sources, you’ve got to nail down the verification of that info. While in many ways curation has become easier, it’s also become harder to sift through and find the reliable and factual sources.”....

[read full article http://j.mp/tKfKfy]


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