Content Curation For Building Your Brand And Business
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Build your online presence through content creation
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iLiving App For Your iPhone, iPad, Android Phone & Tablet

iLiving App For Your Smartphone http://www.iLivingApp.com/johnietidwell iLA, The Inspired Living Application, is a one of a kind, mobile application that mak...
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5 Ways To Improve Your Social Marketing in 2013 - Small Business Trends

5 Ways To Improve Your Social Marketing in 2013 - Small Business Trends | Content Curation For Building Your Brand And Business | Scoop.it
Small Business Trends5 Ways To Improve Your Social Marketing in 2013Small Business TrendsMarketo recently compiled an engaging infographic (see?
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Gaining Online Exposure: Lucky Seven Social Media Marketing Tips for the Success Hunters

Not everyone using the social media marketing is getting the satisfactory attention from the audiences. Here are some specific tips for the marketers.
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How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months. | Content Curation For Building Your Brand And Business | Scoop.it

This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.

 

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...

 

It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. 

 

It also supports some other best practices we've mentioned already such as:

 

- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.

 

- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.

 

- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)

 

- giving context is important: for readers but also for SEO reasons.


Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How do you know if your blog is making an impact?

How do you know if your blog is making an impact? | Content Curation For Building Your Brand And Business | Scoop.it

"Working so hard to make your blog great can be depressing without feedback. And that's difficult to come by!"

Mark Schaeffer touches a very interesting point of social media in general and blogging in particular.

Why the heck am I doing that?

This is the question you will sooner or later ask yourself if you started a blog or a social media publishing activity. If you've followed us for a while, you know this is one of the frustration we had that pushed us to create Scoop.it. And also the more important question of how do you make an impact?

One of the answers we found is in developing the interest graph. Some people have the ability to impact many. That's rare. And most of us don't. But all of us have the ability to impact other people that share their interest. By looking at the complexity of the social web through the prism of interests, we come out with a totally different possible way to organize the web, define influence and being impactful.

Think about it this way: in what you do everyday, is it more important to influence a million random strangers or the tens or hundreds of people who care deeply about the same topic that you do?


Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How To Take Advantage Of The Video-Marketing Boom | Fast Company

How To Take Advantage Of The Video-Marketing Boom | Fast Company | Content Curation For Building Your Brand And Business | Scoop.it
In a few of my previous articles, I laid out the trends and approaches that will make online video one of the big forthcoming movements in content and video marketing.

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A Content Marketing Innovation Cheat Sheet | Copyblogger

A Content Marketing Innovation Cheat Sheet | Copyblogger | Content Curation For Building Your Brand And Business | Scoop.it
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
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How Internet Marketing Can Help Start-ups

How Internet Marketing Can Help Start-ups | Content Curation For Building Your Brand And Business | Scoop.it
Blog post at GROWMAP.COM : This is a guest post by Umair Maqsood, an Online Marketing Manager at Apptellect, a mobile app development company.
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Life Is Great When You Retire @19 | Dakota McLearn

How can I complain when I was able retire @ just 19 years old... Sure I had a bumpy road, but who didn't. Come design life.

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This is a great video of a teenager that beat the system by making his money online by blogging with a blogging system that gave him freedom to do what he wanted in life - To retire in Thailand and live on the beach.  If you are interested in seeing how he did it click on the video - want to get the blogging system and training he used that you can use also?  click on the link here >>> www.johnietidwell.com

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Does your company take advantage of the digital video revolution? | PRLog

Does your company take advantage of the digital video revolution? | PRLog | Content Curation For Building Your Brand And Business | Scoop.it
Does your company take advantage of the digital video revolution?. According to the Marketwire, the US advertising industry is going to see a major shift towards video advertising - especially online video on distribution channels such as YouTube.
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Who said Content Curation should replace Creation for Content Marketers?

Who said Content Curation should replace Creation for Content Marketers? | Content Curation For Building Your Brand And Business | Scoop.it

This is an interesting piece highlighting the dangers of relying solely on Content Curation and giving up Content Creation for Content Marketers.

 

As I told him in the comments, I disagree with Frank Dale's title though (which doesn't reflect his conclusion but I also like provocative headlines ;-) that content curation is usually bad. It is usually good but usually not enough. For the following reasons:

 

1. Curation is often a good starting point. Content Marketing takes time and the ROI is not instantaneous and can be slow to measure. Content Curation helps you get started more easily, particularly if you're a SMB.

 

2. Content Curation helps you identify where you should invest in Content Marketing creation: spotting these messages that will set you apart, these areas that not many people cover.

 

3. Content Curation is also an expression means: don't stop at sharing links on Twitter but use the full opportunities given by content curation platforms like Scoop.it (and others like Storify for instance) to add your point of view. That is a form of creation which, we've found, is much more accessible than full-blown content creation and that nicely completes it.

 

As a matter of fact, I will actually curate this great piece myself. Before I move on to uploading my latestcreated presentation on SlideShare...


Via Guillaume Decugis
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Content curation: make it part of your content strategy | Freelance Marketing Blog

Content curation: make it part of your content strategy | Freelance Marketing Blog | Content Curation For Building Your Brand And Business | Scoop.it

If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.

 

One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. 

 

This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.


Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | Content Curation For Building Your Brand And Business | Scoop.it

Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help. 

 

As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market."

 

Must-read with very interesting data for business content curators.

 

(And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)


Via Brian Yanish - MarketingHits.com, Guillaume Decugis
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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Content Curation For Building Your Brand And Business | Scoop.it

Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Here are 21 tips (only the list):

#1: Treat Each of Your Articles as a Product;

#2: Crowdsource Unconventionally;

#3: Produce Your Own Media Content;

#4: Publish Only Your BEST Content;

#5: Give Your Whole Story;

#6: Target Your Market With Useful Content;

#7: Do Interviews/Webinars;

#8: Invite Guest Bloggers;

#9: Guest Post Often;

#10: Use Information Architecture;

#11: Focus on People First;

#12: Skip the Promotion on Business Blogs;

#13: Stop Talking Only About Yourself;

#14: Answer Consumer Questions;

#15: Brand Journalism;

#16: Be Yourself;

#17: Show Your Personality;

#18: Deal With Negativity in a Positive Way;

#19: Own Your Own Domain Name;

#20: Immediately Claim Authorship of Your Articles;

#21: Stop Calling Your Blog a Blog;

 

Each tip is analyzed with great information. Read full interesting article here: 

http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/

 


Via Giuseppe Mauriello
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Rhonda White's curator insight, March 20, 2013 3:55 PM

21 Business blogging tips worth bookmarking for a monthly review!

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Contagious content

Contagious content | Content Curation For Building Your Brand And Business | Scoop.it
Viral is a buzzword that has infected the marketing strategies of almost every modern brand, from indie start-ups to blue-chip clients. But what makes a piece of branded content go viral, and are the dangers worth the risks?
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Content creation becomes 'its own discipline' moving into 2013 - Brafton

Content creation becomes 'its own discipline' moving into 2013 - Brafton | Content Curation For Building Your Brand And Business | Scoop.it
Business 2 CommunityContent creation becomes 'its own discipline' moving into 2013BraftonWhen delving deeper into industry reports on developments in online marketing, content creation looks to be the preferred method for many brands.
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