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Don't Regret Your Website Redesign: The Resources You Need to Do It Right

Don't Regret Your Website Redesign: The Resources You Need to Do It Right | Content Confidence | Scoop.it
Take a look at some expert tips and resources on how to design your website the right way.
Neil Henry's insight:

Really nice set of resources. Many a client could learn from this

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Sample SEO Audit by ContentConfidence

Sample SEO Audit by ContentConfidence | Content Confidence | Scoop.it
The best selling SEO Audit as ranked on the Content Confidence partner network and PeoplePerHour. With over 5,000 sold to date, this is a deep dive SEM strategy for any level of business.
Neil Henry's insight:

June's sample... and oh how it has come on from this. Thank you Google for all your amazing insights. Thank you SEMRush, Moz and Hubspot for all you do too.

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Kapost 50: Celebrating the 50 Best Brands in Content Marketing | Kapost Content Marketeer

Kapost 50: Celebrating the 50 Best Brands in Content Marketing | Kapost Content Marketeer | Content Confidence | Scoop.it
Take a look at the Kapost 50 to learn how the 50 best brands in content marketing win business and loyalty with content.
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7 Steps To (Content Strategy) Heaven - Content Confidence

7 Steps To (Content Strategy) Heaven - Content Confidence | Content Confidence | Scoop.it
Content Strategy is a crucial element of any online business today. How you set it up makes all the difference as a revenue generating asset or waste of time.
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From the art of seducation to making it stick!

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Google's Eric Schmidt lambasts NSA over spying

Google's Eric Schmidt lambasts NSA over spying | Content Confidence | Scoop.it
Google Inc. Executive Chairman Eric Schmidt slammed reports that the U.S. government allegedly spied on the company's data centers, describing such an act as "outrageous" and potentially illegal if proven.
Neil Henry's insight:

Pot... Kettle... Black?

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4 Great Content Marketing Tactics - Content Confidence

4 Great Content Marketing Tactics - Content Confidence | Content Confidence | Scoop.it
How to Attract People Online? By Embracing ‘Community Content’ When it comes to content strategy don’t fall into the trap of churning out the same old standard blog that is written from one person’s perspective in the company.
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16 Surefire Ways to Turn Your Ecommerce Customers Off

16 Surefire Ways to Turn Your Ecommerce Customers Off | Content Confidence | Scoop.it
Sometimes the line between marketing and spamming can seem pretty fine. Read on to see if you're irritating your ecommerce customers or inspiring their loyalty.
Neil Henry's insight:

Had to smile at a few of these. While UK audiences are much more skeptical of such tactics, it's amazing how many still fall into these traps.

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How to Write a Blog Post: A Simple Formula to Follow

How to Write a Blog Post: A Simple Formula to Follow | Content Confidence | Scoop.it
Learn the elements needed to write a comprehensive blog post in just 9 easy steps.
Neil Henry's insight:

Very clean and easy to follow. But disagree on one point - re: anchor text. Lot's of evidence to suggest anchor text has no purpose unless it delivers a call to action with your brand name. For anchor text make it brand oriented.

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The Content Creation Process - Content Confidence

The Content Creation Process - Content Confidence | Content Confidence | Scoop.it
How to Excite People Online? By Being Extraordinary When it comes to creating online content, many love the sound of their own voice. Others just can’t seem to make it happen.
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Captivating Your Audience With A Deeper Offer - Internet & Emotive Marketing Specialist - Phil Byrne

Captivating Your Audience With A Deeper Offer - Internet & Emotive Marketing Specialist - Phil Byrne | Content Confidence | Scoop.it
Neil Henry's insight:

Excellent post "how we can develop that idea to separate ourselves from others within our marketplace."

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Digital Analytics Fundamentals - Analytics Academy Courses

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Excellent resource. More than just the basics and a great view of how Google Analytics can give your business the online pulse it needs.

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The Whole Customer: Why You Need a 360-Degree View

The Whole Customer: Why You Need a 360-Degree View | Content Confidence | Scoop.it
To maintain loyalty, you need to know how customers use your products. Here's how a 360-degree view of your customers can reduce churn and extend value.
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The Secret to Headlines That Attract Readers & Shares Every Time [Research] - Heidi Cohen

The Secret to Headlines That Attract Readers & Shares Every Time [Research] - Heidi Cohen | Content Confidence | Scoop.it
Do your headlines pull readers & shares in? Here are 7 headline tips guaranteed to make your content stand out.Reach & Charts included.
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"80% of people never see your content...Only 1 out of 5 readers gets beyond your headline"

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How to Become a Successful Content Marketer in Your Industry - Content Confidence

How to Become a Successful Content Marketer in Your Industry - Content Confidence | Content Confidence | Scoop.it
Dear website owner, business leader, online marketer - how do successful businesses in your industry attract the best customers? By following 7 simple steps.
Neil Henry's insight:

Your customers deserve to be flattered, not deceived.

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What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy | Content Confidence | Scoop.it
Gain new insight into Google's "in-depth" articles, how they work, and how you might adjust your content strategy.
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Content Marketing 101: Writing to Persuade - Content Confidence

Content Marketing 101: Writing to Persuade - Content Confidence | Content Confidence | Scoop.it
Writing to persuade is the essential ingredient of successful content marketing.
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The 7 Things Every (Great) Checkout Page Needs

The 7 Things Every (Great) Checkout Page Needs | Content Confidence | Scoop.it
It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how
Neil Henry's insight:

Ecommerce simplified... making your checkout ding is that important.

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Curation Inspiration Information: 5 Tips for Becoming a Better Curator

Curation Inspiration Information: 5 Tips for Becoming a Better Curator | Content Confidence | Scoop.it
Curation is more than simply sharing links. It’s important to add value to what you are curating and to put that material in context for your audience.
Neil Henry's insight:

Great post! The 'art' of content curation should not be underestimated... As a process of engagement and for brand awareness with people that truly care.

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Troublesome Redirects: How ONE Change Can Transform Everything - Content Confidence

Troublesome Redirects: How ONE Change Can Transform Everything - Content Confidence | Content Confidence | Scoop.it
How cleaning up your websites redirect issues can have an amazing impact on search placements and drive revenue generating traffic across the board.
Neil Henry's insight:

Website not bringing the visitors you expect? Could be any number of reasons why but first and foremost check your redirects. A black hole is not a good place to be sending Google.

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Inbound Selling Was Bound to Be Inbound Marketing's New Best Friend

Inbound Selling Was Bound to Be Inbound Marketing's New Best Friend | Content Confidence | Scoop.it
With marketing and sales alignment a foremost topic on sales managers' minds, it's more important than ever for sales to start talking about inbound selling.
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That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns | Content Confidence | Scoop.it
Humor is an email marketer's best friend. Here's how creative subject lines, eye-catching images, and witty, human copy can get your emails opened.
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Forget PageRank: A Link Metrics Checklist for 2013 (and Beyond)

Forget PageRank: A Link Metrics Checklist for 2013 (and Beyond) | Content Confidence | Scoop.it
“How do I know if a link is going to make a difference in my search traffic?” Keep reading to figure out the answer and start building your links wisely.
Neil Henry's insight:

There is no 'T' in Google, but is it all about 'Trust'? Where backlinking is concerned almost certainly.

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Seth Godin Says Google Has Officially Jumped the Shark

Seth Godin Says Google Has Officially Jumped the Shark | Content Confidence | Scoop.it
Is the end of Google's lauded culture upon us? Seth Godin thinks so, and here's why.
Neil Henry's insight:

Genuinely - A must read! The reason why Google doesn't give a sh*t... and the reason why everyone else has to jump through hoops.

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5 Ways to Engage Readers Through Curated Content

5 Ways to Engage Readers Through Curated Content | Content Confidence | Scoop.it
Curated content lets you show off your expertise without creating new content. Here are 5 ways to drives comments, shares, and likes with your curated posts.
Neil Henry's insight:

Excellent post on the way to truly curate content that gives the reader something other than a link to someone elses thoughts. i.e So what? What can YOU offer?

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