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Blogging and our unhealthy obsession with length - Dig content

Blogging and our unhealthy obsession with length - Dig content | content | Scoop.it
Dig Content's Jon Wilks discusses the ideal blog length, and the fact there's probably no such thing
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What marketers mean when they talk about ‘storytelling’

What marketers mean when they talk about ‘storytelling’ | content | Scoop.it
As content marketing becomes better understood, it becomes easier to spot the bullshitters. Dig Content's Jon Wilks checks the rise of the 'storyteller'
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Content calendars: a blagger's guide - Dig Content

Content calendars: a blagger's guide - Dig Content | content | Scoop.it
Creating a content calendar can be a fun and rewarding exercise, but don't be fooled into thinking you can knock one together in half an hour. Dig Content explores the ins and outs of getting it right.
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