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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Content | Scoop.it
The 4 Types of Content Metrics That Matter. Content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales.
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A Simple Scoring System for Content Audits » The @GatherContent Blog

A Simple Scoring System for Content Audits » The @GatherContent Blog | Content | Scoop.it
The easier way to collect and structure content for your web projects.
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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | Content | Scoop.it
Claus Sølvsteen's insight:

Enkelt. Og helt fantastisk to the point

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HubSpot & Evernote: How to create a content marketing blueprint for 2014

HubSpot & Evernote: How to create a content marketing blueprint for 2014 | Content | Scoop.it
[Free Webinar] HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy which will be released in this joint webinar. Place are limited so register today to secure access.
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My first six months in marketing as a content strategist | Content ...

My first six months in marketing as a content strategist | Content ... | Content | Scoop.it
Perhaps the biggest difference between my perception and reality was how much the marketing team guides what the business does. It's clear that the services the company offers and strategic direction it takes are heavily ...
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CONTENT MARKETING TOOLS: THE ULTIMATE LIST

CONTENT MARKETING TOOLS: THE ULTIMATE LIST | Content | Scoop.it
CONTENT MARKETING TOOLS: THE ULTIMATE LIST http://www.curata.com just updated its Ultimate Content Marketing Tools List. Demand for businesses to provide their readers with the best content available...

Via Stefano Principato
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Link Building Strategies - The Complete List

Link Building Strategies - The Complete List | Content | Scoop.it
Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I'm lying?
Claus Sølvsteen's insight:

Værktøj

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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Content | Scoop.it
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My Client Won't Do - Whiteboard Friday

My Client Won't Do - Whiteboard Friday | Content | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.
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Does Your Content Marketing Strategy Need A Decoder Ring? - Business 2 Community

Does Your Content Marketing Strategy Need A Decoder Ring? - Business 2 Community | Content | Scoop.it
Business 2 Community
Does Your Content Marketing Strategy Need A Decoder Ring?
Business 2 Community
Did you catch the content marketing lesson during The Christmas Story marathon on TBS this holiday?
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Using Google Analytics To Measure Content Marketing - Marketing Land

Using Google Analytics To Measure Content Marketing - Marketing Land | Content | Scoop.it
Using Google Analytics To Measure Content Marketing
Marketing Land
When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced.
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Toward a Content-Driven Design Process | Things That Are Brown

Toward a Content-Driven Design Process | Things That Are Brown | Content | Scoop.it
There’s a lot of drum-beating going on about content strategy these days—some of it good, some of it just noisy. It can be hard to separate the wheat from the...
Claus Sølvsteen's insight:

Super vigtig artikel om at tænke indhold meget tidligt i udviklingsprocessen.. Se også Achton og Toms præsentation "Content first".

 

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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
Claus Sølvsteen's insight:

Det er tydeligvis meget svært for de to dicipliner at blive enige om hvilken af dem der har hvilke opgaver. Jeg ser det mere som to sider af samme sag. Ingen større diskussion værdig.

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Prove Your Commitment to Achieving Content Marketing ROI

Prove Your Commitment to Achieving Content Marketing ROI | Content | Scoop.it
The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It's time to prove your commitment to ach...
Claus Sølvsteen's insight:

Sådan måler man værdien.God gennemgang af forskellige mål

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6 Ways I've Improved My Writing In the Past 6 months You Can Try Today - - The Buffer Blog

6 Ways I've Improved My Writing In the Past 6 months You Can Try Today - - The Buffer Blog | Content | Scoop.it
In the past six months that I’ve been a Content Crafter at Buffer, I’ve been writing a lot. I’ve also been trying to write regularly on my own blog and for my startup, Exist. That’s a lot of writing.
Claus Sølvsteen's insight:

Den skal jeg have læst

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Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy | Content | Scoop.it

If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 14, 2014 11:26 AM

Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.

Frederique Niel's curator insight, January 14, 2014 1:31 PM

To summarize, to be efficient, you need a plan. Interesting article.

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How to Prepare Your Company's Content Marketing Strategy | XEN Systems

How to Prepare Your Company's Content Marketing Strategy | XEN Systems | Content | Scoop.it
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. However, less than half of all companies rate their content marketing as effective.
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Content Strategy for Professionals: Engaging Audiences for Your Organization

Content Strategy for Professionals: Engaging Audiences for Your Organization | Content | Scoop.it
Content Strategy for Professionals: Engaging Audiences for Your Organization is a free online class taught by John Lavine, Edward Malthouse, Candy Lee, Rachel Davis Mersey, Bobby Calder, Steven Duke, Emily Withrow, Janice Castro, Randy Hlavac, Andrew...
Claus Sølvsteen's insight:

Jeg går i gang med det her kursus

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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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Whiteboard Friday - Moz Blog

Whiteboard Friday - Moz Blog | Content | Scoop.it
Claus Sølvsteen's insight:

Whiteboard friday - det mest interessante sted at blive opdateret på

SEO 

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A revolutionary new marketing strategy: Write Email. Click Send.

When your'e done with this video, hop over to the blog to see the BIG myths people believe about building a blog - and the consequences they suffer because o...
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How to prepare a real-time marketing strategy - iMedia Connection

How to prepare a real-time marketing strategy - iMedia Connection | Content | Scoop.it
iMedia Connection
How to prepare a real-time marketing strategy
iMedia Connection
Aligning real-time marketing with content strategy is foundational to creating guidelines around what, how, and when to respond, publish, and listen.
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