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16 Free Tools That Make Content Creation Way Easier

16 Free Tools That Make Content Creation Way Easier | Content | Scoop.it
Creating content is a manual job, but these 16 free tools can help you accelerate (and they're pretty fun to use, too).
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Why B2B Content Marketing Must Go Beyond Random Acts of Publishing

Why B2B Content Marketing Must Go Beyond Random Acts of Publishing | Content | Scoop.it
Marketers are urged to think like publishers, but content marketing takes a whole lot more than just publishing — especially for B2B companies with complex sales. Find out why B2B content marketing...
Caren Libby's insight:

Having a strategic plan makes all the difference.

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50 Content Marketing Predictions for 2014

50 Content Marketing Predictions for 2014 | Content | Scoop.it
Part of the fun of getting to the end of 2013 is predicting the trends for 2014. Find out what Joe and 50 other content marketing thought leaders see ahead.
Caren Libby's insight:

The crystal ball for content marketing ...

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Content marketing the Google Hummingbird way

Content marketing the Google Hummingbird way | Content | Scoop.it
While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search.
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33 Stats On The Future Of Content Marketing

33 Stats On The Future Of Content Marketing | Content | Scoop.it

Find out where the future of content marketing is headed with these latest stats.We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing.Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. Change away from traditional push-based messages that our audience is increasingly tuning out.And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing....


Via Jeff Domansky
Caren Libby's insight:

Experts on content marketing share their wisdom ...

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Jeff Domansky's curator insight, December 24, 2013 3:05 AM

Quick read, big insight.

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Content | Scoop.it

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

 

Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.

 

The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.

 

But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015....


Via Jeff Domansky
Caren Libby's insight:

This is more like IMAGE MARKETING!

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Jeff Domansky's curator insight, December 19, 2013 11:29 AM

PR pros need to keep an eye on this story telling and brand journalism trend and Coca Cola's lessons.