Content Based Marketing
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Content Based Marketing
Everything you wanted to know about content marketing but were afraid to ask
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Pinterest premieres transmedia storytelling experiment

Pinterest premieres transmedia storytelling experiment | Content Based Marketing | Scoop.it
Beat Girl is part graphic novel, part TV show, and all on Pinterest.
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Doodle Mind: An Illustrated Summary of TED 2012 Day One

Doodle Mind: An Illustrated Summary of TED 2012 Day One | Content Based Marketing | Scoop.it
For those of you who aren’t attending the TED 2012 “Full Spectrum” Conference this week, there’s a bunch of ways that you can get the inside scoop on the speakers and spectaculars happening on the exclusive stage.
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Transmedia Storytelling Around the World: Steve Peters | Transmedia Storytelling Berlin

Transmedia Storytelling Around the World: Steve Peters | Transmedia Storytelling Berlin | Content Based Marketing | Scoop.it
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“The Medium is the Mess” Three experts talk transmedia storytelling at the Berlinale Talent Campus Panel - Support your local Cinema

“The Medium is the Mess” Three experts talk transmedia storytelling at the Berlinale Talent Campus Panel - Support your local Cinema | Content Based Marketing | Scoop.it
The Indie Filmmaker's Guide to Cross-Media I: Storytelling in the 21st Century was taking place Feb. 13th 2012 in HAU 3.
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Nike's new marketing mojo - Fortune Management

Nike's new marketing mojo - Fortune Management | Content Based Marketing | Scoop.it
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.
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Beat Creativity Blocks by Embracing Your Bad Ideas

Beat Creativity Blocks by Embracing Your Bad Ideas | Content Based Marketing | Scoop.it
Writer's block, or any other kind of creativity drain, can be discouraging and depressing, especially if coming up with ideas and new solutions to problems is what you do every day.
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Transmedia Storytelling Around the World: Christine Weitbrecht | Transmedia Storytelling Berlin

Transmedia Storytelling Around the World: Christine Weitbrecht | Transmedia Storytelling Berlin | Content Based Marketing | Scoop.it
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LEGO Teams With Moleskine To Create Hybrid Notebook @PSFK

LEGO Teams With Moleskine To Create Hybrid Notebook @PSFK | Content Based Marketing | Scoop.it
Famous building-blocks brand teams with the Italian company to produce a unique scratch pad.
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LabCAST - The MIT Media Lab Video Podcast » Archive » #59 NewsFlash

LabCAST - a Video Podcast from the Media Laboratory.
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Interactive Session Spotlight: "Top Chef: How Transmedia is Changing TV" | sxsw.com

Interactive Session Spotlight: "Top Chef: How Transmedia is Changing TV" | sxsw.com | Content Based Marketing | Scoop.it
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Transmedia comes alive via tech toys - Entertainment News, Technology News, Media - Variety

Transmedia comes alive via tech toys - Entertainment News, Technology News, Media - Variety | Content Based Marketing | Scoop.it
Transmedia should be an easy concept to understand: Create a project that can play across multiple platforms. Walking the show floor of the Las Vegas Convention Center, during CES, all of those various screens are on full display..
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Content: The New Marketing Equation

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals.
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The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez | Content Based Marketing | Scoop.it
Jeff Gomez of Starlight Runner, on how brands are using online video to keep a consistent narrative across media formats with transmedia campaigns.
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Transmedia Storytelling Around the World: Rob Pratten | Transmedia Storytelling Berlin

Transmedia Storytelling Around the World: Rob Pratten | Transmedia Storytelling Berlin | Content Based Marketing | Scoop.it
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Managing the "Crazy Ideas" Conundrum

Managing the "Crazy Ideas" Conundrum | Content Based Marketing | Scoop.it
The most painfully awkward debates I hear in ostensibly innovative organizations revolve around "crazy ideas." When unexpected challenges arise, what ideas are acceptably crazy? Which ideas are too crazy?
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Make An App For That: Mobile Strategies For Retail

2011 was the year of the mobile consumer.
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“We’re not looking for TV shows with extensions, but cross-media experiences”

“We’re not looking for TV shows with extensions, but cross-media experiences” | Content Based Marketing | Scoop.it
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Transmedia Storytelling and Content Marketing

Transmedia Storytelling and Content Marketing | Content Based Marketing | Scoop.it
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.
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Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part One)

Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part One) | Content Based Marketing | Scoop.it
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LEGO Minecraft

LEGO Minecraft | Content Based Marketing | Scoop.it
LEGO(R) CUUSOO is a site where you can share LEGO(R) set concepts you'd like the whole world to enjoy and aim for their eventual release as real products.
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Hide & Seek's 10-11-12: "Ten games from 2011 that tell you all about 2012" - Wonderland

Hide & Seek's 10-11-12: "Ten games from 2011 that tell you all about 2012" - Wonderland | Content Based Marketing | Scoop.it
It's free, it's a briefing, and it's ten games from last year that show what's unfolding for this year (and beyond). The general message is: fragmentation.
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