Powering Your Product Content
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Powering Your Product Content
Enabling businesses to mobilize and socialize their product content
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Big Data's Opportunity for Information Optimization

Big Data's Opportunity for Information Optimization | Powering Your Product Content | Scoop.it
One challenge for 2014 is to acquire the competencies needed to get the best possible information from big data
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Retail success by Design®

An accountable commercial Planning & Design Group. Since 1980 we are serving clients in over 40 countries as your true global “Designers without Borders”.
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What's The Future For Ultra-Luxury?

What's The Future For Ultra-Luxury? | Powering Your Product Content | Scoop.it
The sales of ultra-luxury services and goods are booming. This trend is likely to continue because the number of exceptionally wealthy individuals is increasing arithmetically.
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What Do Changes In China's Digital Landscape Mean For Luxury Brands? - Jing Daily

What Do Changes In China's Digital Landscape Mean For Luxury Brands? - Jing Daily | Powering Your Product Content | Scoop.it
Jing Daily
What Do Changes In China's Digital Landscape Mean For Luxury Brands?
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Tablets More M-Commerce-Friendly Than Phones - MediaPost Communications

Tablets More M-Commerce-Friendly Than Phones - MediaPost Communications | Powering Your Product Content | Scoop.it
Tablets More M-Commerce-Friendly Than Phones
MediaPost Communications
The Forrester report doesn't yet include tablet-based transactions in its forecast for mobile retail sales.
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Mobile and retail: the upside of showrooming | ...

Mobile and retail: the upside of showrooming | ... | Powering Your Product Content | Scoop.it
Consumers depend on their smartphones while in-store, but that's not bad for merchants.
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Lessons from the Mcommerce Summit: State of Mobile Commerce 2013 - Mobile Marketer - Columns

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013 - Mobile Marketer - Columns | Powering Your Product Content | Scoop.it
By Valerie WilliamsonHow do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
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Top 5 Mobile SEO Tips For M-commerce & Retail

Top 5 Mobile SEO Tips For M-commerce & Retail | Powering Your Product Content | Scoop.it
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution ...
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Mobile Commerce - Mobile commerce sales for 18 retailers rise 74% in April - Internet Retailer

Mobile Commerce - Mobile commerce sales for 18 retailers rise 74% in April - Internet Retailer | Powering Your Product Content | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Mobile commerce sales for 18 retailers rise 74% in April
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Catch Your Customers where you can

Catch Your Customers where you can | Powering Your Product Content | Scoop.it
Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you
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E-Commerce Soars in China

E-Commerce Soars in China | Powering Your Product Content | Scoop.it
The explosive growth of electronic shopping in China has led to the country’s emergence as one of the world’s busiest online markets, according to a new report.
Contenix's insight:

For the last several years luxury brands have been weathering the economic slowdown in the U.S. and Europe by redirecting product supply and boutique investment to China. While it now appears that the Chinese luxury market (and overall economy) is slowing down this recent article in the New York Times would suggest that e-commerce has huge momentum in China

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Omnichannel Retailing: Consumers want to easily move across shopping channels

Omnichannel Retailing: Consumers want to easily move across shopping channels | Powering Your Product Content | Scoop.it

Consumers are going to stores to examine products, pulling out their smartphones to check prices and sometimes buying online. They also often go online before a store visit. And they expect to do more of this cross-channel shopping and would like retailers to make it easier to do, according to a survey by consulting firm Accenture.


Via sophiedesc
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sophiedesc's curator insight, May 12, 2013 5:56 PM

Interesting findings from the Accenture survey:

 

- 94% of consumers say it’s easy to shop in stores and 74% say it’s easy to shop online, but only 26% say the same about shopping on mobile devices.

 

- 43.1% of shoppers say they expect to shop online more in the future and only 3.3% less; 8.9% expect to shop more in stores and 11.7% less; 23.1% say they’ll shop more via mobile devices and 17.2% less.

 

- Asked how often in the past six months they had browsed in stores before purchasing online or through a mobile device, 51.2% said one to three times, 15.7% said four to nine times, 5.9% said 10 times or more and 27.2% said never. 40.7% said they expect to engage more often in this “showrooming” behavior, 52.9% said the same amount and only 6.4% less.

 

- Retail categories most often viewed in-store and then purchased online were apparel and accessories (48.7%), consumer electronics (42.7%), department stores (33.0%) and mass merchants/discount stores (26.9%). Only 6.9% said they browsed in grocery stores and then bought online.

 

- Asked how often in the past six months they had browsed online or on mobile devices before purchasing in stores, 44.1% said one to three times, 26.8% said four to nine times, 16.7% said 10 or more times and 12.4% never. 45.2% say they do this more often than a year ago, 52.2% the same and 2.6% less. Apparel and accessories led the way, cited by 52.5%, and 50.5% said they’d researched consumer electronics online before purchasing in a store. 33.9% said they had researched home improvement products online before going to a store, although only 22.3% said they had checked out products in a home improvement store and then bought online.

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Fewer luxury emerging markets with long-term growth potential

Fewer luxury emerging markets with long-term growth potential | Powering Your Product Content | Scoop.it

Via Nina Devouge
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Ferragamo Confirms 2013 Outlook as Q1 Profit Surges

Ferragamo Confirms 2013 Outlook as Q1 Profit Surges | Powering Your Product Content | Scoop.it
FLORENCE, Italy — Salvatore Ferragamo SpA, an Italian maker of $1,390 sandals, reported first-quarter profit that exceeded estimates and confirmed its projection for earnings growth this year amid surging sales in the Americas.
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How Online Entrepreneurs Are Changing the Fashion Industry - Huffington Post Canada

How Online Entrepreneurs Are Changing the Fashion Industry - Huffington Post Canada | Powering Your Product Content | Scoop.it
How Online Entrepreneurs Are Changing the Fashion Industry Huffington Post Canada When they launched in the mid-'80s, online sales were the last of the luxury brand's worries; two decades later, ecommerce stands at the heart of a growth strategy...
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Internet Retailing » Ecommerce sales grew in April, with boost from mobile commerce, while high street sales fell

Ecommerce sales grew again in April, with boost from mobile commerce http://t.co/Fd4c5lDBB0 via @etail | Is your site mobile friendly?!
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E-Commerce Soars in China

E-Commerce Soars in China | Powering Your Product Content | Scoop.it
The explosive growth of electronic shopping in China has led to the country’s emergence as one of the world’s busiest online markets, according to a new report.

Via Nina Devouge
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Contenix's curator insight, May 14, 2013 6:48 PM

For the last several years luxury brands have been weathering the economic slowdown in the U.S. and Europe by redirecting product supply and boutique investment to China. While it now appears that the Chinese luxury market (and overall economy) is slowing down this recent article in the New York Times would suggest that e-commerce has huge momentum in China

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MediaWhiz | Understanding the Marketing Benefits of the T-Commerce Era

MediaWhiz | Understanding the Marketing Benefits of the T-Commerce Era | Powering Your Product Content | Scoop.it
T-commerce has officially arrived. And it brings with it massive opportunities – and challenges – for digital marketers.
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Five retail technology trends you should know about

Five retail technology trends you should know about | Powering Your Product Content | Scoop.it

Here are some of the retail marketing trends that might just help you create a standout customer experience


Via Kun Le
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5 tips to improve mobile commerce strategy - Mobile Marketer - Columns

5 tips to improve mobile commerce strategy - Mobile Marketer - Columns | Powering Your Product Content | Scoop.it
By Carissa GanelliIf you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
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