Consumers and the communications process
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Consumers and the communications process
Communicating with consumers: the importance of emotional responses
Curated by Jesme Fa'auuga
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Emotional responses, heart rate & more: measuring consumer behavior

Emotional responses, heart rate & more: measuring consumer behavior | Consumers and the communications process |
Consumers make many different choices per day. Researchers search for suitable methods and techniques to get more insight in consumer behavior.
Jesme Fa'auuga's insight:

This article talks about consumer behaviour and how something as miniscule as facial expressions and body temperature can be used to identify positive and negative emotional responses to choices in products. In my opinion, taking into consideration that they were testing consumer responses to food items, I feel that it would be more difficult to do such tests for products that do not require the use of senses i.e. taste, touch, etc.

Wu Meng's curator insight, August 20, 2013 9:00 AM


This article is mainly about the power of uncontious decision, which means that emotion plays an important role in customers' choices of products and purchase decision.

Customers are humans, with various emotions which affect consumer behaviour. The research in the article involves customers emotions indicated  through facial expressions, heart rate, finger temprature, and so forth. The research reveals that emotions are the best indicator of people's preferences to specific food, revealed by the changes in facial expressions or heart rate.

Therefore, for marketers, it is important to take consumers' emotional response into account when applying marketing strategy. The unconsious response (emotional) may be more reliable than the consious response (sensible), especially when it comes to purchase decison.

Huiqing Chen's comment, August 21, 2013 4:03 AM
In this article, people use heart rate and temperature to experiment consumers' responses towards products. I think it can be influenced by their subconscious more than their emotional responses.
Renee Huang's comment, August 21, 2013 8:26 AM
This is an interesting article, which extant my personally knowledge about how to observing consumer behaviour when they shopping in the supermarket. That is interesting to know consumer acceptance may be based on unconscious process. The observing consumer behaviour is becoming more and more popular, thus, the marketer should considering this strategy or this took for helping develop the market. Also can getting to know more about the consumers experiences, needs and wants.
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How to Make Social Media Work for Your Business

How to Make Social Media Work for Your Business | Consumers and the communications process |
Social media has become an inevitable part of every small business because of information sharing.

Via Shivneel Chauhan
Jesme Fa'auuga's insight:

This article talks about the importance of social media in communicating with consumers. Through the use of social networking sites, consumers feel closer to a business, particularly if that business is using the same social network. This also opens doors to receiving feedback a lot quicker, which is an advantage for businesses who can take these suggestions onboard. Having an online presence for a business is encouraged, as it makes businesses that much more approachable.

kendall irvine's comment, August 22, 2013 5:32 AM
Social media is a easy and effective tool companies can use to connect with the consumers and client easily. Facebook as stated within the article is a great way for a business to make online presence - it is an efficient way people can easily find information that they need. Facebook is a great media communication platform to use for a company as has multiple features in which photos can be uploaded, posts written to page members, chat to people who are on Facebook online and private messaging.
Yujue Wang 1250401's comment, August 22, 2013 4:50 PM
This article emphasizes the possibility of social media helping individual business. There are several main points have been mentioned. First of all, it is essential to create account in popular social networks among clients. For example, most business owners create their brand pages on Facebook as it is the most famous social network that hundreds and thousands of people surfing every day. Secondly, specific assistant may be needed to operate all profiles in time. Or some online tools may help save budget and do the similar work. In addition, the statistics of different social networking helps owner knows better about which profile is more useful to clients. At last, the latest information is required for posting online rather than old news. All in all, social media cannot be regardless nowadays and the most important issue is to update social networking profiles in time and constantly. But in my opinion, for business owner, they need to focus on how many people are deep engaged with your brand through social media rather than having lots of people just “liked” your page. It is really important for business owner to have highly engaged customers as engagement is the base of building brand reputation and brand’s value.
Steven Chen's comment, August 22, 2013 11:04 PM
I think social media is a really helpful tool to any business when it comes to sharing information, idea and products. Its true and I agree that it does take time to choose to the right social platform and web when you decided to share the information online. And also the pictures need to be picked very carefully. When looking for a social platform it is easier to look for the most popular ones but if you want to concentrate your audience you need to look for proper platform, for example as mentioned in the insight facebook is a very popular platform and everyone uses it but it might not suit your business for example a vacuum cleaner company doing a homepage on facebook might not have the same effect as a gaming centre. Other than social platform apps can be a very helpful too when it comes to sharing info but again it need to be very carefully selected.