A pair of recent product releases from two of the biggest names in the technology industry have sent the mobile industry into a frenzy. One is a low-cost tablet that promises to introduce the devices to the masses, while the other is the latest in a long line of extremely popular and successful smartphones.


They are, of course, Amazon's Kindle Fire tablet and Apple's iPhone 4S. Both were highly anticipated before finally being introduced during the past two weeks – the Kindle Fire intro closed out September, while Apple opened October with the iPhone 4S. Experts are expecting both devices to create quite a stir – pre-orders for the Kindle Fire have reportedly surpassed 250,000 – in both the consumer and enterprise markets.


For companies, the tablet and the smartphone could present plenty of new opportunities for enterprise mobility, placing them squarely in the driver's seat of IT consumerization.