Consumer and technological trends in China
1.1K views | +1 today
Follow
Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Burberry’s weird Chinese New Year tribute stirs controversy 

Burberry’s weird Chinese New Year tribute stirs controversy  | Consumer and technological trends in China | Scoop.it

"Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Understanding China's social credit system and what it means for consumers 

Understanding China's social credit system and what it means for consumers  | Consumer and technological trends in China | Scoop.it

"China's social credit system might not be as bad as portrayed in the western media says digital trend consultant Anna Seidel. ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Can luxury brands tap into China’s ‘virtual avatar’ fever?

Can luxury brands tap into China’s ‘virtual avatar’ fever? | Consumer and technological trends in China | Scoop.it

"What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The eight controversies that shook China’s luxury industry in 2018 

The eight controversies that shook China’s luxury industry in 2018  | Consumer and technological trends in China | Scoop.it

"Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Reports of prison camp labor in China may shake the fashion industry 

Reports of prison camp labor in China may shake the fashion industry  | Consumer and technological trends in China | Scoop.it

"Reports of prison camp labor sent an alert to international fashion brands who manufacture in China to keep track of their supply chain system ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Chinese men's surprising online shopping lists

Chinese men's surprising online shopping lists | Consumer and technological trends in China | Scoop.it

"Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Nuts market in China: Chinese people love healthy nuts

Nuts market in China: Chinese people love healthy nuts | Consumer and technological trends in China | Scoop.it

"WHY DO CHINESE  PEOPLE LOVE NUTS, WALNUTS, PECAN?   The Revenue in the Nuts & Seeds segment reached US$2,491m in 2018. The market is expected to grow annually by 8.1% (CAGR 2018-2021). Chinese Consumers are looking for diverse nut flavors and products ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

China Brand Relevance Index reveals evolving ways that consumers interact with brands 

China Brand Relevance Index reveals evolving ways that consumers interact with brands  | Consumer and technological trends in China | Scoop.it

"Home has become the new center of gravity in the life of China’s growing middle class. This shift is creating opportunities which all business leaders and marketers must consider tapping in to by building a more relevant consumer value proposition and experiences ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

CyberPunks and shopaholics: HK researcher Tofugear analyzes new Chinese buying behavior 

CyberPunks and shopaholics: HK researcher Tofugear analyzes new Chinese buying behavior  | Consumer and technological trends in China | Scoop.it

"In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Not just Dolce & Gabbana: five other brands that riled Chinese with fashion and beauty faux pas

Not just Dolce & Gabbana: five other brands that riled Chinese with fashion and beauty faux pas | Consumer and technological trends in China | Scoop.it

"Fashion brands Balenciaga, Dior, and Philipp Plein have all felt the anger of Chinese internet users. One of them had to shut its Weibo account, such was the backlash ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Is China rap superstar Kris Wu too ‘street’ for Louis Vuitton? 

Is China rap superstar Kris Wu too ‘street’ for Louis Vuitton?  | Consumer and technological trends in China | Scoop.it

"A furious war is waging on China social media over Paris-based fashion titan Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

China's latest buzz term could worry businesses

China's latest buzz term could worry businesses | Consumer and technological trends in China | Scoop.it

"Consumption downgrade" is a popular phrase as Chinese consumers curb spending ..."

©

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Chinese consumers seek aspirational ads | WARC

Chinese consumers seek aspirational ads | WARC | Consumer and technological trends in China | Scoop.it

"Chinese consumers are bombarded with advertising and are tuning it out, but savvy marketers can still cut through by understanding Chinese culture, according to a market expert ..."

©

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

JD.com opens physical stores at Beijing Airport and Mongolian railway station

JD.com opens physical stores at Beijing Airport and Mongolian railway station | Consumer and technological trends in China | Scoop.it

"Offline ‘Experience Stores’ from the Chinese powerhouse offer hi-tech retail to travellers at Beijing Capital International and Hohhot East Railway Station in Inner Mongolia ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Lipsticks with a cultural twist help Beijing’s Forbidden City woo young Chinese consumers

Lipsticks with a cultural twist help Beijing’s Forbidden City woo young Chinese consumers | Consumer and technological trends in China | Scoop.it

"Online buyers snapped up more than 100,000 lipsticks developed by the Palace Museum within four days of their launch earlier this month..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How brands can unlock China's Gen-Z spending power

How brands can unlock China's Gen-Z spending power | Consumer and technological trends in China | Scoop.it

"A new report by data intelligence company Kantar Group in collaboration with Tencent Holdings offers fresh insights into China’s Gen-Z shoppers ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What to expect from 2019 in Chinese spending outside of China 

What to expect from 2019 in Chinese spending outside of China  | Consumer and technological trends in China | Scoop.it

"2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

China’s new health and fitness influencers promote body positivity 

China’s new health and fitness influencers promote body positivity  | Consumer and technological trends in China | Scoop.it

"Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Beauty buyers in China embrace pricey mega boxes

Beauty buyers in China embrace pricey mega boxes | Consumer and technological trends in China | Scoop.it

"The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The curvy controversy: Is China ready for plus-size fashion? 

The curvy controversy: Is China ready for plus-size fashion?  | Consumer and technological trends in China | Scoop.it

"The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Paying tribute to China: How Western brands can avoid cultural insensitivity 

Paying tribute to China: How Western brands can avoid cultural insensitivity  | Consumer and technological trends in China | Scoop.it

"Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Chinese titan Tencent plays an aggressive new game: Luxury 

Chinese titan Tencent plays an aggressive new game: Luxury  | Consumer and technological trends in China | Scoop.it

"Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Dolce & Gabbana’s new ad campaign sparks uproar in China 

Dolce & Gabbana’s new ad campaign sparks uproar in China  | Consumer and technological trends in China | Scoop.it

"Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why the secondhand luxury market isn't thriving in China

Why the secondhand luxury market isn't thriving in China | Consumer and technological trends in China | Scoop.it

"In order to take off in China, the secondhand luxury market still needs to educate Chinese consumers and solve the problem of counterfeits ..."

more...
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why small Chinese cities like Hohhot are the future of global luxury goods consumption

Why small Chinese cities like Hohhot are the future of global luxury goods consumption | Consumer and technological trends in China | Scoop.it

"More than half of all luxury consumers in China live outside the top 15 cities, and they are young a ..."

more...
No comment yet.