Consumer Retention
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Consumer Retention
Building long-lasting relationships with customers.
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The New Rules of Building Customer Loyalty

The New Rules of Building Customer Loyalty | Consumer Retention | Scoop.it

"Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line."

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The Lifetime Value of a Customer

The Lifetime Value of a Customer | Consumer Retention | Scoop.it

Give your customers a reason to repeat. There is a major lifetime value to your customers. While you have to expect some customers to come and go, you can still make sure to take care of your lifetime customers by providing them with excellent service and an amount of appreciation.

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Customer Retention: Integrating Lifetime Value into Marketing Strategies | Database Marketing Institute

"Database marketing only works to build retention if the customer benefits from the retention strategies"

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Customer Relationships - Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It : MarketingProfs Article

Customer Relationships - Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It : MarketingProfs Article | Consumer Retention | Scoop.it

Customer Relationships - Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. 

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