consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Twitter emoji ad targeting is still new territory for some brands

Twitter emoji ad targeting is still new territory for some brands | consumer psychology | Scoop.it

"After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers ..."

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Neuro study offers new spin on magazines

Neuro study offers new spin on magazines | consumer psychology | Scoop.it

"A paper in the latest issue of the Journal of Advertising Research (JAR) explodes the toolkits of generations of magazine publishers that have insisted the top portion of a right-hand page is the most desirable advertising position ..."

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When gifts go bad

When gifts go bad | consumer psychology | Scoop.it

"Most gifts are given with the best intentions. And of course it’s bad manners to be ungrateful ..."

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The Wise Marketer: Mobile e-marketing: A new psychology? Businesses the world over are struggling to keep pace with the rapid increase in consumer internet usage on-the-go, according to Philip Grov...

The Wise Marketer: Mobile e-marketing: A new psychology? Businesses the world over are struggling to keep pace with the rapid increase in consumer internet usage on-the-go, according to Philip Grov... | consumer psychology | Scoop.it

"...So what does this new trend to 'marketing on the move' mean for you and your marketing campaigns? Some recent findings in consumer psychology can help cast a light on this phenomenon and ensure your organisation doesn't become one of those overwhelmed by the pace of change..."

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