consumer psychology
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Real-life consumer psychology – with a touch of technology
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Emotional intelligence empowers consumers | WARC

Emotional intelligence empowers consumers | WARC | consumer psychology | Scoop.it

"Nielsen Media’s consultant Laura Chaibi explores the WARC Prize for MENA Strategy winners which combined empathy with participatory mechanics to empower consumers ..."

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Empowered consumers are searching for the best and worst brands before they buy

Empowered consumers are searching for the best and worst brands before they buy | consumer psychology | Scoop.it

"With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust ..."

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