consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The unwritten rules of naming your business

The unwritten rules of naming your business | consumer psychology | Scoop.it

"You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers ..."

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Apple’s Move Into TV Relies on Cooperation With Industry Leaders

Apple’s Move Into TV Relies on Cooperation With Industry Leaders | consumer psychology | Scoop.it

"Apple’s steps to reimagine television, like teaming up with ESPN, stand in stark contrast to efforts by Google to compete with established companies..."

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Twenty famous logos color swapped with their competitors

Twenty famous logos color swapped with their competitors | consumer psychology | Scoop.it

"Brazilian graphic designer Paula Rúpolo was commissioned to create a unique brand identity for a new coffee-based soft drink from scratch. As a part of her ..."

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