consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Four examples of ‘hard luxury’ brands embracing ecommerce

Four examples of ‘hard luxury’ brands embracing ecommerce | consumer psychology | Scoop.it

"Ecommerce is now a big focus for luxury brands ..."

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The unexpected ways chat bots could change marketing

The unexpected ways chat bots could change marketing | consumer psychology | Scoop.it

"If this is truly the beginning of the rise of chat bots, let it be the beginning of finding something to replace the old ways of solving actual business challenges. Otherwise, I’ll see you at the pyre ..."

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Hello bots, goodbye apps: How brands should embrace chat bots

Hello bots, goodbye apps: How brands should embrace chat bots | consumer psychology | Scoop.it

"Face it: bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they’re becoming an increasingly common way for brands to forge relationships with their customers ..."

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