consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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What is branding? Ten branding terms for marketers and startups

What is branding? Ten branding terms for marketers and startups | consumer psychology | Scoop.it

"What is branding? Branding is researching, developing, and applying distinctive features to your brand so that consumers can associate it with your products ..."

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The 25 most valuable brands worldwide 2017 | Statistic

The 25 most valuable brands worldwide 2017 | Statistic | consumer psychology | Scoop.it

"This statistic presents the brand value of the 25 most valuable brands in 2017. Google is the most valuable brand in the world with an estimated brand value of about 109.47 billion U.S. dollars. Apple, which is the second" leading brand in the world, has a brand value of about 107.14 billion U.S. dollars ..."

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Burberry is done burning bags it can’t sell - The New York Times 

Burberry is done burning bags it can’t sell - The New York Times  | consumer psychology | Scoop.it

"Britain’s largest luxury label by sales was sharply criticized for the practice, which had been justified as a move to preserve its “brand value.”..."

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Google is most valuable US brand

Google is most valuable US brand | consumer psychology | Scoop.it

"Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies ..."

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