consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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South African bottled water company It's not made in China angers Chinese consumers - ABC News (Australian Broadcasting Corporation)

South African bottled water company It's not made in China angers Chinese consumers - ABC News (Australian Broadcasting Corporation) | consumer psychology | Scoop.it

"A South African bottled water company is feeling the wrath of Chinese consumers who are labelling it racist and threatening to boycott its products ..."

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Backlash prompts Nordstrom to pull “Chai Maintenance” Hanukkah sweater

Backlash prompts Nordstrom to pull “Chai Maintenance” Hanukkah sweater | consumer psychology | Scoop.it

"‘Tis the season — and by that of course, I mean the holidays can prove to be tricky for the retail industry to maneuver: from security breaches to product delays, layaway debacles to shipping mistakes, we’ve seen all kinds of incidents that turn ..."

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Diet Pepsi dumps aspartame as consumer backlash hurts sales

Diet Pepsi dumps aspartame as consumer backlash hurts sales | consumer psychology | Scoop.it

"Diet Pepsi will ditch Aspartame after a consumer backlash crushed sales ..."

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Consumer brands compete for tweets - Wall Street Journal

Consumer brands compete for tweets - Wall Street Journal | consumer psychology | Scoop.it

"Restaurant chains like Denny's are hopping on the social media bandwagon with trendy tweets and Tumblr posts ..."

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As brands run from the association, a streetwear backlash has begun

As brands run from the association, a streetwear backlash has begun | consumer psychology | Scoop.it

"As streetwear style -- hoodies, graphic T-shirts, baseball hats, sneakers, etc. -- has moved from the periphery to become the main event in fashion today, more and more brands that fall into the category on paper are running from the association ..."

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Twitter ad sparks social media backlash - BBC News

Twitter ad sparks social media backlash - BBC News | consumer psychology | Scoop.it

"A television advert for Twitter screened in the US is mocked by many users who found it ..."

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Qantas lounge dress code sparks social media backlash - Sydney Morning Herald

Qantas lounge dress code sparks social media backlash - Sydney Morning Herald | consumer psychology | Scoop.it

"Qantas's strict "smart casual" dress code in its lounges has led to passengers being turned away ..."


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Understanding Fairness is the Key to Keeping Customers

Understanding Fairness is the Key to Keeping Customers | consumer psychology | Scoop.it

"Effective pricing requires knowledge of psychology and sociology, not just economics..."

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