Coca-Cola shows you how to get 6 million views on an ad without even trying | consumer psychology | Scoop.it

"Coca-Cola unveiled its first work from Ogilvy Amsterdam a couple of weeks ago—a rousing, visually rich pan-European anthem that tried to raise some political issues and surely cost a ton to make. It did OK, with about 400,000 views on YouTube. But if you really want to make a splash, you have to go simpler ..."