Consumer Psychology and Neuromarketing
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How do consumers interact with video on social media? [infographic]

How do consumers interact with video on social media? [infographic] | Consumer Psychology and Neuromarketing | Scoop.it
A useful infographic here looking at how social media users interact with video and what actions they take. For instance how many retweet a piece of video

Via The Fish Firm II
James Intriligator's insight:

Pretty picture.  But, I am not really sure what it is saying... Perhaps I need the story to go with it.  Frankly, on its own it looks to me like something you would get if you took a university course-catalog from 2004 and ran it through a word-cloud generator

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The Fish Firm's comment, June 6, 2013 2:02 PM
Here is what we use for our infographic quote... it should give you an idea of what to look for and price points to expect. http://bit.ly/11v54hc
Eric_Determined / Eric Silverstein's comment, June 6, 2013 7:26 PM
Thanks for the follow-up and details.
Arnaud d'Haen's curator insight, June 13, 2013 3:26 AM

Video as a powerful media weapon

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Does “Science” Make You Moral? The Effects of Priming Science on Moral Judgments and Behavior [full paper] : science

reddit: the front page of the internet (Does “Science” Make You Moral? The Effects of Priming Science on Moral Judgments and Behavior [full paper]: su...
James Intriligator's insight:

Interesting use of behavioural/conceptual priming.  I suppose some questions are whether the intentions and inclinations that they have found here (in this lab environment) would:  (1) translate to the real world, (2) would translate to actual behaviours, and (3) would work when there was less of an active priming task (sentence unscrambling does force some strange levels of engagement).  We (Gareth Harvey and myself) have done many similar studies using "passive priming" (exposure to ambient primes) and have demonstrated similar stuff in a more applicable/ecologically-valid way.  Anyway, cool stuff!

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Is This Common Pricing Mistake Costing You Sales? | Neuromarketing

Is This Common Pricing Mistake Costing You Sales? | Neuromarketing | Consumer Psychology and Neuromarketing | Scoop.it
If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common?
James Intriligator's insight:

Interesting (perhaps not surprising) effect: having different prices on very similar things will lead to fewer abandoned carts.  My take:  IF the prices are essentially (or even literally) "the same", then people are left feeling unsure of a choice ("gosh, in this virtual realm where I only have images and stats, I have no info to go on other than price.  And, price is also useless... so, I give up").  Cool stuff.

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