consumer insight
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Anna Ahmad
Scoop.it!

Understand the millennial mom - Consumer Insight - Private Label Store Brands

Understand the millennial mom - Consumer Insight - Private Label Store Brands | consumer insight | Scoop.it
What happens when millennials become moms? What attitudes, behaviors and priorities shift?
Anna Ahmad's insight:

Great example of how consumer insights have been tapped into, to uncover the opportunities businesses can take advantage of.

more...
No comment yet.
Scooped by Anna Ahmad
Scoop.it!

The Future of Consumer Insight Uses Social Media Data - CommPRO.biz

The Future of Consumer Insight Uses Social Media Data - CommPRO.biz | consumer insight | Scoop.it
The good news for companies and brands is that social media is not only becoming the most dominant factor in shaping consumer opinion and experiences, (The Future of Consumer Insight Uses #SocialMedia Data via Corporate Insights
Anna Ahmad's insight:

Interesting stuff, mostly agreed in what was said but still not convinced that old business processes are completely obsolete, because we still have a portion of people today who are not inclined to get all their information of social media and the internet particularly the baby boomer generation. So in summing that up, although the larger portion of society is up to date with the advances of social media today, we as marketers need not forget about the people who are not, the question being - how do we cater to both of those needs to find all relevant insights?  

more...
Michelle Li's curator insight, October 2, 2014 11:35 PM

Interesting stuff as society is up to date with the advances of social media today,  marketers need think about the people who are not in trends with social media.