Consumer Experience
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Consumer Experience
All kinds of consumer experience: digital but not only, on site, off site, in tasting, in shop.
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Winning the Zero Moment of Truth - A New Mental Model

http://www.zeromomentoftruth.com. Learn about the new mental model of marketing - it's 4 steps instead of 3 now. Visit zeromomentoftruth.com to get a free co...
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Food co-op plans to open store at Madison Street and Oak Park Avenue - Oak Park Leaves

Food co-op plans to open store at Madison Street and Oak Park Avenue - Oak Park Leaves | Consumer Experience | Scoop.it
Food co-op plans to open store at Madison Street and Oak Park Avenue
Oak Park Leaves
“The Sugar Beet Co-op will create a unique grocery shopping experience,” Munoz said.
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35 Companies That Are Changing The Way We Shop And Eat - Taunton Daily Gazette

35 Companies That Are Changing The Way We Shop And Eat - Taunton Daily Gazette | Consumer Experience | Scoop.it
35 Companies That Are Changing The Way We Shop And Eat
Taunton Daily Gazette
These businesses are leaving a permanent mark on the way people run errands, shop, and eat.
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Cheryl L. Hodgson's curator insight, March 13, 2015 12:29 AM

The brands that break through connect through relevant differentiation. One needs to be both different and relevant to today's consumer.

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Amazon takes showrooming to next level with image recognition - Applications - Mobile Commerce Daily

Amazon takes showrooming to next level with image recognition - Applications - Mobile Commerce Daily | Consumer Experience | Scoop.it
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Europe's iBeacon Pioneers Sensorberg Raises $1 Million To ...

Europe's iBeacon Pioneers Sensorberg Raises $1 Million To ... | Consumer Experience | Scoop.it
Europe's iBeacon Pioneers Sensorberg Raises $1 Million To Improve Retail Customer Experience. Posted 8 ... Beacons work on Bluetooth Low Energy to detect when a customer's phone is close to a sensor. Sensorberg ...
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Rick J. Caruso's Opening Keynote & Panel Discussion at the National Retail Federation BIG Show 2014 - YouTube

Jean Christophe Hutin's insight:

Speaking about Mall, new trends and how consumer experience change & trends during Retail's BIG Show 2014 (New York 01/2014)

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Virtual reality transforms real-life shopping in stores - Vallejo Times-Herald

Virtual reality transforms real-life shopping in stores - Vallejo Times-Herald | Consumer Experience | Scoop.it
Virtual reality transforms real-life shopping in stores
Vallejo Times-Herald
"They'll know who you are and what your last shopping experience was. They will know where you're looking on a shelf.
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A British Supermarket Chain Is Installing 'Creepy' Face-Scanning Cameras To Track Consumers

A British Supermarket Chain Is Installing 'Creepy' Face-Scanning Cameras To Track Consumers | Consumer Experience | Scoop.it
British supermarket chain Tesco is installing face-scanning cameras at its 450 gas stations across the U.K.
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Ethnic markets in Southwest/Spring Valley offer shoppers a feeling of home - Las Vegas Review-Journal

Ethnic markets in Southwest/Spring Valley offer shoppers a feeling of home - Las Vegas Review-Journal | Consumer Experience | Scoop.it
Ethnic markets in Southwest/Spring Valley offer shoppers a feeling of home
Las Vegas Review-Journal
Ethnic markets allow residents to get the food experience of home without a pricey airline ticket. Habib's Mediterranean Market, 2575 S.
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In-Store Bars: Making for a More Pleasant Shopping Experience

In-Store Bars: Making for a More Pleasant Shopping Experience | Consumer Experience | Scoop.it
Some high-end clothiers are opening bars or taverns in their shops to make shopping more enjoyable.
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The Online Shopping Cart Experience

The Online Shopping Cart Experience | Consumer Experience | Scoop.it
Online shopping is a convenience that a lot of people take advantage of. But the convenience varies. The Shopping Cart Experience infographic from checkoutoptimization.com finds the optimal situation to make customers happy.

Via Thomas Faltin
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Google Shopping Update Offering an Almost In-Store Experience

Google is ready to cash in with holiday shoppers.
The Internet company has given Google Shopping a massive update to accommodate the growing online shopping trend. The update makes it easier for consumers to browse, search for and select items.

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Apple's iBeacon to improve the shopping experience at Apple Stores

Apple's iBeacon to improve the shopping experience at Apple Stores | Consumer Experience | Scoop.it
Apple is about to enhance your shopping experience at brick and mortar Apple Stores. The Cupertino based tech titan is about to install iBeacon transmitters on the tables and shelves at its stores. With the iBeacon in place, ...
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The Farmers’ Market: Hipster Loitering or Legitimate Shopping Experience?

The Farmers’ Market: Hipster Loitering or Legitimate Shopping Experience? | Consumer Experience | Scoop.it
This morning the Golbabai family visited a farmers’ market in an Austin mall parking lot. Similar to my mother-in-law’s recent discovery of the usefulness of Google, I find myself a tentative and e...
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Zappos Creates Personalized Shopping Experience For Instagram's #OOTD Fans - PSFK

Zappos Creates Personalized Shopping Experience For Instagram's #OOTD Fans - PSFK | Consumer Experience | Scoop.it
The e-commerce company will send recommendations to anyone who posts on Instagram with the hashtag #NextOOTD.
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Retail Collective offers interactive in person shopping experience ...

Retail Collective offers interactive in person shopping experience ... | Consumer Experience | Scoop.it
They're looking at using technology to change the way in person shopping is done by offering a completely integrated and interactive shopping experience and bringing the convenience of shopping online, to the real world.
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Apple competitors catch up in customer experience survey | iSource

Apple competitors catch up in customer experience survey | iSource | Consumer Experience | Scoop.it
For the past few years Forrester has been conducting research on customer experience in the consumer electronics industry and each year Apple has ranked consistently near the top. While Apple's rating has actually ...
Jean Christophe Hutin's insight:

Amazon remain still far as customer experience leader.

Even with new products, Apple loose its 2d place.

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Is 2014 the year of iBeacons?

Is 2014 the year of iBeacons? | Consumer Experience | Scoop.it
iBeacons have the potential to change our shopping experience forever, argues Martin Shellaker (RT @TagPoints: "iBeacons have the potential to change our shopping experience forever" http://t.co/wO70AaS1fP)...
Jean Christophe Hutin's insight:

iBeacons is much more "agressive" to customer.

Take a good breath and Imagine that you will have 10-30 iBeacons in just one shop: will it be really easier for customer... ? 

Imagine that in the same street, you have at the same time several iBeacons active and their push notifications.....

Not so sure that cusotmer experience will be much better...

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L'analyse prédictive dans l'e-commerce : l'exemple d'Amazon peut-il faire mouche ? | L'Atelier: Disruptive innovation

L'analyse prédictive dans l'e-commerce : l'exemple d'Amazon peut-il faire mouche ? | L'Atelier: Disruptive innovation | Consumer Experience | Scoop.it
Au mois de décembre, le géant Amazon a déposé un brevet permettant "l’expédition anticipée" afin d’aller en amont même de l’achat du consommateur. Un projet réaliste ?
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Rescooped by Jean Christophe Hutin from The MarTech Digest
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42% of tech buyers purchase after watching video content - Brafton | #TheMarketingAutomationAlert

42% of tech buyers purchase after watching video content - Brafton | #TheMarketingAutomationAlert | Consumer Experience | Scoop.it

 

Intermediate/ Excerpt...

 

The Echo Effect: Understanding the Value of Tech Buyers, makes a compelling case for why B2Bs need to create video content. A survey of more than 13,000 IT decision-makers revealed that that 23 percent turn to video-sharing sites like YouTube, Vimeo and Yahoo video when they want updates about tech-related trends, news and reviews. Perhaps more importantly: 42 percent of buyers have made a purchase after watching tech-related videos online.

 

While sales are the bottom-line benefits that justify content marketing strategies, conversions are just one of the many actions professionals take after watching online videos. Among tech buyers surveyed, a full 93 percent watch streaming clips. After first viewing the content, 22 percent will add the brand to their short lists of potential business partners and 61 percent are moved to research products further.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, December 18, 2013 5:19 PM

Granted it's tech buyers, but it should tell you something regarding where B2B procurement is heading. Visuals, visuals, visuals.

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The Digitization of Everything and Its Impact on Customer Experience

The Digitization of Everything and Its Impact on Customer Experience | Consumer Experience | Scoop.it
Organizations who are able to effectively gather and leverage deeper customer understanding will have a leg up. Those who are able to leverage the deeper understanding to conceive and enable great customer experiences ...
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Cheryl L. Hodgson's curator insight, March 13, 2015 12:31 AM

All we have to do is fly an airline in America to see what doesn't work as consumer experience (a good one).

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Multi-Channel Shopping Means Multi-Channel Customer Service - Business 2 Community

Multi-Channel Shopping Means Multi-Channel Customer Service - Business 2 Community | Consumer Experience | Scoop.it
Multi-Channel Shopping Means Multi-Channel Customer Service
Business 2 Community
While many retailers have mastered a seamless shopping experience, many have not yet replicated this when it comes to customer service.
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Italy: New tendencies in European retail and the Coop Italia model - FreshPlaza

Italy: New tendencies in European retail and the Coop Italia model - FreshPlaza | Consumer Experience | Scoop.it
FreshPlaza
Italy: New tendencies in European retail and the Coop Italia model
FreshPlaza
We are working on improving the shopping experience by supplying traditional products.
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2014 Food Trend Predictions - PARADE

2014 Food Trend Predictions - PARADE | Consumer Experience | Scoop.it
PARADE 2014 Food Trend Predictions PARADE For more efficient and cost-effective meal planning, consumers will increasingly turn to online shopping sites for mealtime staples such as Hunt's tomatoes, Egg Beaters, and Rosarita beans and will use...
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New Technology Will Track Customer Shopping Experience - WUFT

New Technology Will Track Customer Shopping Experience - WUFT | Consumer Experience | Scoop.it
New Technology Will Track Customer Shopping Experience
WUFT
Mondelez International, the company behind brands such as Oreo, Ritz and Wheat Thins, is partnering with Microsoft's Kinect technology to bring Smart Shelf to consumers and shoppers.
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