Consumer Engagment
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Consumer Engagment
Consumer Engagment
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9 Trends Defining Consumer Engagement

Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond.
Tarjana Patel's insight:

This article defines nine different trends in relation to consumer engagement.  Obviously the way marketers are marketing their brand now has changed. This article looks how marketers can market their brand to both old and new consumers. In my opinion the order of the nine trends should be in a different order e.g. I don’t believe gamification should be listed first. Something like social media or app’s should be listed as number one, as this is something consumers engage with everyday. 

Manasi Ambavane's comment, August 21, 2013 5:50 AM
Harshika, yes consumer engagement is involving consumers to the brands and giving them information about the product and services and social media plays important role for customer engagement. These social media sites like Facebook, tweeter, Instagram, Pintrest most of the advertisements are on these sites, like Facebook has pages of the brands and the brand keep posting about their products and services even if their are best deals for customers or sale, they get awareness from these pages. Emailing is also important for customer engagement as company can send there newsletters to their existing and new customers to gain awareness of the brand and emailing is even cost effective. I also agree with the author should rearrange like gamification to less important than emailing.
Daryl Peterson's comment, August 21, 2013 6:41 AM
I agree with Harshika that the 9 trends in the article all play big parts in consumer engagement in the world today. Social media sites for example like facebook, twitter and instagram are increasing in popualarity as the years go by. Using these social media sites consumers can engage alot more with brands by getting information from company facebook pages, seeing promotions, offers, giveaways and prizes online which all consumers find appealing. Seeing visual material on instagram to give consumers a better idea of what products to expect which increases the appeal of the brand to consumers. These are also more cost effective and much more efficient as these sites/apps are much more user friendly which increase consumers engagement.
Reuben Gordon Dalziel's comment, August 22, 2013 8:00 AM
This article expresses the need for social and emotional engagement that a brand should hold over it's consumers. Candace writes how levels of engagement are constantly changing and marketers need to stay updated with new trends and social media applications to maintain constant communication and engagement with their consumers. For example, smart phones and tablets contain multiple apps that allow advertisements for marketers to implement new strategies and mixes to attract and engage consumers.
Rescooped by Tarjana Patel from Consumer Engagement: How this happens!

Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes

Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes | Consumer Engagment |
Offline to online. Online to offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect that same complex dynamic. In many ways, retailers are now racing to catch up.

Via Kelly Alexander
Tarjana Patel's insight:

Online of offline, are both beneficial, but it depends on how the business engages with the consumer, which is most important.  This article talks about despite the rapid growth of online shopping marketers need to optimise both online and offline tactics, to appeal to consumers. I agree with as article, because there are many consumers who purchase everything online and still many consumers who prefer to visit the physical store. Although consumers are still able to engage with businesses both online and offline, is consumer engagement required in all businesses? How important is it?

Greg Nekcam's curator insight, March 20, 2013 8:26 PM

I think it is really difficult to say which is better for customer engagement, online or offline. I feel that for both options there are many variables and benefits that can be considered, but it comes down to the how the customer want to be engaged. For instance, some consumers find it important to go into a brick and mortor store, and physically touch or try what they potentially want. This is important for offline customer engagement because it allows for a connection to the customer which can lead to increased sales and larger customer base. Online customer engagement i feel is alot harder to pin point.

For me personally i buy most things online and will shop around looking for the best deal. I know what brands appeal to me and know what i want so i feel that it is hard for an individual online retail store to fully engage someone like me online. I believe that for company's to get it right there needs to be exactly the right mix for the target market to build the relationship. But there was a good point raised in another post about this article....Do all consumers want to build a relationship??

Tarjana Patel's comment, March 21, 2013 4:48 AM
I agree both online and offline shopping both have their benefits. Renee raises a good point, if a business under goes market research they can gain a further understanding on what their customer’s preferences are. Online shopping can be so addictive to some people, this could be due to the convenience and low prices as business do not need to rent stores etc, saving money. However traditional retail stores also have there benefits such as engagement with the consumer, and a way of boosting sales. In regards to Annabel’s question, I think it depends on the type of consumer, if they wish to be aided or not. I find a lot of the time people can find it annoying.
Personally I prefer to shop offline, this is due to the guarantee that I know what I am buying is all to my liking e.g. size , I also find at times there is more of a range in store which is not listed on the website. Also, if I am buying a new product, I have the ability to ask the sales people questions if necessary.
Sophie Frakes's comment, May 10, 2013 12:13 AM
I think this article was very interesting and as suggested above both forms of engagement play an important part. Depending od a variety of factors such as what the product is and who the consumer/customer is would play a part in how much each platform plays in making a purchase decision. For example people buying a car may do the majority of work online such as research, reading reviews, and looking for an actual seller. But how many people would actually buy a car without going to look at it in real life and without taking it for a test drive.
Rescooped by Tarjana Patel from IMC: Branding and Pricing!

Branding Strategy Insider | Strong Brands And Corporate Growth

Branding Strategy Insider | Strong Brands And Corporate Growth | Consumer Engagment |
In what ways does developing a strong brand increase a company’s growth potential?

Via Prianka Patel
Tarjana Patel's insight:

This article talks about how brand performance can increase, by developing a strong brand leading to a company’s growth.

I agree with this article. If a brand is well known and trusted than they have the ability to increase their prices, while customers will still continue to purchase the product as chances are they are loyal to the brand. Once the brand gains trust and respect, companies can continue to add products to their brand leading to both increased brand performance and growth of the company.   

jaklinissaeva's comment, March 20, 2013 1:59 AM
I agree with Annabel, I also found that this article was brief on ways in which developing a strong brand can increase a companies growth potential. I liked some of the points this article made such as: "a company with a strong name has an easier time getting into distribution channels" and "A strong brand helps a company grow in three specific ways. First, companies can charge a higher price — which hopefully leads to higher profits, thereby resulting in more cash to expand the business further." In regards to charging higher prices for product goods or services, it all depeneds on what the brand is and what products it is distributing and selling, even if its a big brand, it could still be selling goods and services of medium level quality. Via versa. However, establishing a strong brand name is really important because it is the key to building good consumer relationships and equity.
Renee Quarrie's comment, March 21, 2013 3:55 AM
This article raises three very important points in regards to why its crucial to have a strong brand. Brand recognition and reliability allows for company's to charge more as consumers are familiar with the product or service that the business offers. Having a strong brand also saves money for the company, it means that it doesnt have to rebrand itself with new products. E.g. apple has many different electronic devices however uses the one brand as consumers are already famliar with its quality.
Tarjana Patel's comment, March 21, 2013 4:48 AM
Good points. The article is brief; however it does show the importance and benefits of having a strong brand. I was also thinking, this strategy would only work depending on what type of business you are. What do you think? But for sure, in the long run a brand can definitely save money, when it comes to marketing.