Consumer Engagement
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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement | Consumer Engagement | Scoop.it
Social media affords marketers the invaluable ability to connect directly with current and potential customers. (#suaju #share #media Marketing Relationship Management: Post-Buy Strategies to Up Consumer ...
Chelsea Tidswell's insight:

Communicating with consumers is extremely important and also very easy these days with companys having social media accounts. This is a way that they can receieve both positive and negative feedback from their consumers and get a feel of how the company is going. With companys keeping their social networking sites and promptly replying to customer emails, a relationship is built and there is consumer loyalty. If a customer is able to interract with their favourite brands, this puts them on a personal level, rather than just being another brand which they couldn't care less about. It is simply and easy to reply to comments that consumers have, which makes it much easier for a company to respond and to build up many relationships.

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Laura Jane's comment, August 20, 2013 5:48 AM
This is true Chelsea. It is also important to consider that if a customer has a negative experience with a product or service, the ability to share this on social media sites could seriously affect the company's brand image. Therefore the company needs to be prepared to respond promptly to negative feedback on social media in order to protect their brand image.
Janis Wu's comment, August 22, 2013 4:04 AM
I agree with you, Laura and Chelsea. It is so important that nowadays how marketers communicate with their customers. Companies now have social media as an advantage to communicate or engage with their customers, they should create more involvement between the two parties as well. For example, messaging the latest event of the product or any new features will happen in the future is very helpful and beneficial for the company. Social media although could cause alot of cons in the market, but this does not mean that the company does not have the right to deal or solve the issue. IF the company solves it immediately, they could decrease the dissatisfaction rate of the customer. A marketer should engage with their customers in any possible way that they could think of. Yes, Customer engagement is an important role in the business field.
Faheema Mehter's comment, August 22, 2013 4:36 AM
I agree with you Chelsea. It is becoming easier and easier for brands to communicate and interact with consumers especially now that internet and social media have become so influential. Also, social media users can say what they want in a product on the brand's page and this involvement allows consumers to become a part of the product development. By involving them, consumers are more likely to buy because it will suit their needs on a more specialised level, opposed to a product which has little or no input from them.

In addition, even though social media is used by a large proportion of public, there are still many people that don't use it - such as the older generation. However, in about 10 to 15 years even the older generation will be using social media.

It is extremely important for these brands to not only keep up this interaction via social media but also advance with marketing communications so as to improve and maintain their customer relationship management.
Rescooped by Chelsea Tidswell from Consumer Engagement and Brand Management
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When life gives you lemons, redesign your packaging :: StopPress

When life gives you lemons, redesign your packaging :: StopPress | Consumer Engagement | Scoop.it

Via Joshua Iles
Chelsea Tidswell's insight:

Many companies tend to change their logo or packaging quite extravagantly over time once a product starts to become old or outdated, but it is great to see that L&P are sticking with their original logo. Although it may be slightly modified, it is purely a modernised version, yet still uses the same colours that all Kiwi's recognise. They are a company that can simply sell themselves as every New Zealander knows it as a classic Kiwi drink.

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Janis Wu's comment, August 7, 2013 10:56 PM
I agree with your point. I think the packaging or logo itself is very important. Brands should know that while customers making decisions to purchase, they always select the brands that they are familiar and purchase the ones that catches their attention first, especially low-involvement categories.
Tegan Thomas's comment, August 12, 2013 8:09 PM
L&P is a well known brand throughout New Zealand and when people come from a different country they are wanting to try the products that we claim are our very own Classics. Packaging and the logo are extremely important aspects of a brand and they are two things that people shop for. I agree with your point wholly Chelsea, that the drink sells itself.
Rescooped by Chelsea Tidswell from Public Relations & Social Marketing Insight
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Consumer Engagement | Scoop.it

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.

 

"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....


Via Jeff Domansky
Chelsea Tidswell's insight:

'A picture is worth a thousand words', this is a statement which i completely agree with. Being able to interract with brands via social media and also being able to visually see what they have to offer. Now with Instagram having video and with the new app 'Vine', consumers can also view breif videos from their favourite brands. This puts them on a personal level with a brand and can build loyalty. 

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Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight, October 2, 2014 6:00 PM

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.

luke sumich's curator insight, October 2, 2014 10:38 PM

Want consumer engagement for a luxury brand? Use Instagram