Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Sprint, NBA strike multi-year partnership, celebrate with a new Android app

Sprint, NBA strike multi-year partnership, celebrate with a new Android app | Consumer Engagement Marketing | Scoop.it
Engadget...
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Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices

Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices | Consumer Engagement Marketing | Scoop.it

In this webcast The Coca-Cola Company, Live Nation Network, and Mozes will discuss:
• how mobile is changing the live event experience
• building a mobile marketing strategy and incorporating audience engagement
• converting participation into long-term relationships
• best practices for building a successful mobile engagement strategy

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America's Cup Acquires Four New Sponsors

America's Cup Acquires Four New Sponsors | Consumer Engagement Marketing | Scoop.it
America's Cup Updates Roster with Four New Sponsors...
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Skate Canada searches for sponsors

Skate Canada searches for sponsors | Consumer Engagement Marketing | Scoop.it
Governing body admits options dwindled following Vancouver Olympics; optimistic about finding title sponsor for 2012 event in Windsor (RT @KMacInnovation: Skate Canada searches for sponsors
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CIBC lead sponsor of Pan Am Games in 2015 | FP Street | News | Financial Post

CIBC lead sponsor of Pan Am Games in 2015 | FP Street | News | Financial Post | Consumer Engagement Marketing | Scoop.it
Canadian Imperial Bank of Commerce has landed the lead sponsorship of the Pan Am games in Toronto, the bank's largest ever sponsorship deal...
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Gatorade Nutrition Push Pumping Up Pepsi Stock To $71 - Forbes

Gatorade Nutrition Push Pumping Up Pepsi Stock To $71 - Forbes | Consumer Engagement Marketing | Scoop.it
Athletes like Wade are crucial as they provide a marketing push to the new products during launch and better performance from the athletes help in improving brand image for the company’s products...
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For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog

For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it

Amplifying the best stuff – could you…

 

Provide sponsorship-driven advice, tools, inspiration, or information


Give the target market access to behind-the-scenes information or exclusive content


Create ways for them to have input into the development of the event (content, location, etc)


Create a way to experience the event online for people who couldn’t attend


Create a promotion offering content or souvenirs from the event (eg, mp3 downloads with proof of purchase)


Create a keepsake that can be shared with others – photos of people at the event (downloadable later?), post-event content sent to phone or e-mail, etc

 

Create ways for people to post reviews, stories, etc relating to the event

 

Create ways for people to post their own related content (eg, they can post their “best bike stack” videos around a mountain bike event), and people might be able to vote on the best one

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It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog

It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it
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F1 sponsors eye global pole position - Business Today - Business News

F1 sponsors eye global pole position - Business Today - Business News | Consumer Engagement Marketing | Scoop.it
RT @KMacInnovation: F1 sponsors eye global pole position - Business Today - Business News http://t.co/ydGkn73F #sponsorship #sportsbusiness...
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