Consumer engagement IMC
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Consumer engagement IMC
Consumer engagement
Curated by Alina Oleinik
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Rescooped by Alina Oleinik from Consumer Engagement in IMC 2013
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The importance of great customer engagement | PAI Blog

The importance of great customer engagement | PAI Blog | Consumer engagement IMC | Scoop.it
Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital ...

Via Sugeeth Hansaka Dharmawardana
Alina Oleinik's insight:

As the article states, a business is nothing without its customers. When customers can interact with a company, this creates engagement. For this reason, aspects such as social media, mobile apps, and in store demonstration are good ways to attract and maintain customers. From the article, it is clear to see the benefits gained from having customer engagement. Companies need to think of create ways in which they can achieve this, and help themselves stand out from their competition. 

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Kate Corkery's comment, March 21, 2013 4:26 PM
consumer engagement is key. as this article states that interaction between and brand and its consumers will engage them in that brand. this can create a customer loyalty and trust with a particular brand or company. as many brands are now doing, this article reassures that social is now the way to go. social media websites such as facebook, twitter, pintrerest etc. are becoming a much easier way to communicate and interact with the consumers. valuable information can also be developed from consumer engagement as the brand can talk directly with the consumers. the next step for companies now is how to differentiate themselves from their competitors to make them a lasting brand in peoples minds.
Delzin Balsara's comment, April 3, 2013 2:23 AM
Customer engagement is very important as it gets the audience involved in many ways. Now days with advanced technology, businesses can get their customers involved via internet and social networking websites. This article focuses more on engaging customers and presenting them with excellent customer service which i think is key when marketing a brand or business .
Fatana Faghiryar's comment, April 9, 2013 6:45 AM
I really liked this article as it exlpains about, customers are everything to your business. Without customers, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. I personally believe that constomer is everything as customer engagement is the key to business success.
Rescooped by Alina Oleinik from IMC- Consumer Engagement
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Why Customer Engagement is Important in Today’s World? - YNG Media

Why Customer Engagement is Important in Today’s World? - YNG Media | Consumer engagement IMC | Scoop.it

Via Keane Orchard
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Savanna Steele's comment, August 22, 2013 5:51 PM
In this article it states that not only should the companies be focusing on brand reputation but creating long term relationships-loyality. They referred to using social media via Facebook, LinkedIn and Tweeter as avenues to interact with their consumers, however focusing on customer satisfaction so that the comments received are positive, however you will always get someone with a negative comment. Although customer satisfaction is important I believe that you will never be able to please everyone, therefore I see social media as a good way for customers to express there concerns as they can be directly answered and resolved with responses where as if they were just unhappy customers they are more likely to spread negative word of mouth.
TSZ HA FUNG's comment, August 22, 2013 8:54 PM
Technologies provide convenience channel to consumer, consumer can easily search information online and they love to do it, company use social network like Facebook, Twitter to obtain and exchange information, company communication with consumer and provide information via Facebook page or website. Consumer be more power of controlling but also increase the trust because they process information by they own and it is more creditable.
Rachel Chen's curator insight, October 2, 2014 11:22 PM

Consumer engagement is such a vital tool in creating a successful marketing strategy, especially in the day and age of the Internet. Social media can be a double edged sword when it comes to bad feedback also being easily communicated and promoted to other consumers. Customer engagement is not all about just managing brand reputation but at the same time it is also capable of creating a meaningful and long term relationship with the customers.