Consumer Engagement
15 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Tegan Thomas from Consumer Engagement Marketing!

Brand Value - A Simple Way to Identify Your Brand Benefits

Brand Value - A Simple Way to Identify Your Brand Benefits | Consumer Engagement |

Brands can struggle getting beyond communicating the features they provide – which are often identical to their competitors’ features. This limitation means they never create compelling demonstrations of the benefits and brand value they can deliver.


In contrast, while developing my presentation on “New Product Launch Failures” for the PR Consultants Group conference recently, I rediscovered this FedEx advertisement from the late 1990s in a previous presentation. While we used the FedEx advertisement internally to communicate the importance of performance for our transportation company, the ad is also a fantastic example of a B2B brand making its brand value very clear AND very personal.

Via With Intent
Tegan Thomas's insight:

This is a brilliant article that helps consumers and companies justify why they are purchasing a product. There are many companies out there with the same service that they provide however there is room for animosity when there is the same service that is being offered at a higher price without and justification from that company.

Chelsea Tidswell's comment, August 21, 2013 5:57 AM
There are so many competing companies around these days that simply do the same thing but can cost less or more. It is always nice to know as a consumer, where your money is being spent and why it is that it may cost more. The companies that usually charge more are the ones who have the better service and the better advertising to make you want to use that product or service over any other.
DavidShin's comment, August 22, 2013 6:30 AM
@danielle Peterson
Competion is so extreme and one slip may determine if a consumer remains a loyal or remains a potential customer for future terms.
Charges vary depending speed and quality of a product (ofcourse aswell as quantity)
For example: Apple phones compared to NOKIA are alot more expensive however worth the same in satasfaction and desired as much if not more for its functions and capabilities of use. However saying that cheap brands can be very well in quality too!!
Services are key in distribution too!
Sheenal Prakash's comment, August 22, 2013 8:19 AM
Agreed there are certain expectation of every product because of the past experiences the consumers have with product and the build-up of the marketing communications of the product itself and the company needs to meet those expectations otherwise the consumer could be disappointed and look elsewhere to fulfill their needs.
Rescooped by Tegan Thomas from Public Relations & Social Marketing Insight!

Shopping Via Smartphone Benefits Consumers

Shopping Via Smartphone Benefits Consumers | Consumer Engagement |

Shopping via smartphone adds value to the shopping experience for the consumer....


Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.


Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....

Via Jeff Domansky
Chelsea Tidswell's comment, August 7, 2013 4:56 AM
This is interesting. I find shopping on my smart phone very convenient and easy to use. It is a great way to compare prices between products.
Tegan Thomas's comment, August 12, 2013 8:29 PM
This is a great article that shows businesses how people are using the technology that they have purchased and putting it to great use. People are much more aware of what technology can do for a business and being able to compare prices of the same consumable is a significant way some businesses are losing out.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 5:54 AM
Great article Tegan. I agree with drastic changes in technology it is expected that something like would happen. and it's great for companies especially on a world wide basis because now the target market has increased and therefore more easier to reach. Although in saying that whats one mans gain is another mans lose therefore more room for competition
Rescooped by Tegan Thomas from Consumer Engagement Marketing!


Leo Burnett London's new Pub Loo Shocker campaign for the Department for Transport's THINK! campaign is turning heads.

Via With Intent
Tegan Thomas's insight:

This is a good campaign to put in pubs where 'the boys' are having a good night out. However I think some people would need to be told what the campaign is about as it does not come across very clearly. Many people would get the message however some people need a drastic turn of events to happen before they are able to really understand the consequences.

Analiese Rands's comment, August 12, 2013 8:17 PM
This is a good video Tegan as it does connect with the viewer and makes one think. This campaign involves emotion and i do agree that the idea needs to be more explained as some may be confuses by the campaign.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 5:43 AM
- I agree with tegan. I watched this add and i was completely confused. Until the end and still i found it quite confusing.until a few minutes later. I rekon more should be said or told about the campaign. although i do believe the message would be clear in the end. That is a scary add.
Chelsea Tidswell's comment, August 21, 2013 5:59 AM
I agree with you tegan. It wasn't very well explained yet it definitely gives a shock the to viewers. I remember the first time i saw this ad and actually got a fright myself and that was just on a computer screen. It is a very good marketing idea, just needs a slightly better explanation.