Consumer Engagement
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The new rules of consumer engagement | Opinion | M&M

The new rules of consumer engagement | Opinion | M&M | Consumer Engagement |
Havas Worldwide chief executive Russ Lidstone outlines a whole new equation for brands to consider in order to embrace today's multi-channel universe.
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IABC CW Observer

IABC CW Observer | Consumer Engagement |
New study finds Instagram critical for brands looking to drive high consumer engagement rates via @IABC
Cazna's insight:

As a user of Instagram I do find that that visual components are a more effective way for brands to interact with its customers. People are much more inclined to look at a picture, or watch a view rather than reading a paragraph about a product. I find that I am more inclined to look at a brand that will come to me while im on a social media site rather than go searching for one. For example while im on Instagram I can easily look and browse through different clothing brands rather than typing in a URL to seach for one specific website.

Rachel Wood's comment, August 13, 2013 11:52 PM
I agree with with this, I too would much rather look at pictures or view a video clip rather than read a paragraph about the brand or product.
Kara Blake's comment, August 21, 2013 4:09 AM
Communicating to your consumers and finding where they are and what they want are vital to business. looking for what attracts you target audience are key points to interactively communicating with them. This article is very clear on catching the attention of your customers and although visuals may work for a specific target audience itmay not work for another, "just because some brands have found success with social media platforms that focus on the visual, doesn’t mean that all brands will automatically experience the same result". Very interesting