Consumer Engagement
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Rescooped by Bridget Cashmore from Social Media Article Sharing!

3 Big Brands Get Creative with Social Media Marketing | Powered by Search

3 Big Brands Get Creative with Social Media Marketing | Powered by Search | Consumer Engagement |
Great social media marketing demands innovation. Check out these 3 boundary-pushing brands that are finding new ways to get the most out of social media.

Via Alan Horton
Bridget Cashmore's insight:

Various companies have used ‘Twitter’, ‘Facebook’ and ‘Pin Interest’ as marketing strategies to improve creativity and innovation.I feel that these 3 methods of marketing are very suitable and is an effective way to create consumer engagement for a brand. However, social media can be very unpredictable depending on trends and norms of the current time. It is vital that marketers have a team of experts that are able to create effective strategies but are able to react to change and have contingency approaches in place. 

samuel slaughter's comment, August 12, 2013 9:39 PM
mmmm i agree, its interesting how such simple idea on the surface like a twitter hack, or the pepsi like machine have so much design and thought put into them to create a desired effect. If you are to carry out these sorts of marketing strategies you need to be in tune and make sure the engagement channel reflects the attitudes of your target market(s)
Shot squidge
Rescooped by Bridget Cashmore from Consumer engagement!

4 simple steps to improve consumer engagement

4 simple steps to improve consumer engagement | Consumer Engagement |

Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.


Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.


The catch is that marketers often base digital spend on assumptions and perceived consumer behavior rather than the actual ways consumers interact with brands online. As a result, investments designed to improve consumer engagement -- email promotions, social media interactions, mobile spend -- frequently miss the mark, compromising the brand's ability to connect with the right consumers at the right times.


The misalignment of brands and consumers is even more relevant during the holiday shopping season. For instance, a recent study showed that half of consumers are influenced by social media when making online purchases, but only 8 percent of Facebook campaigns and 4 percent of Twitter campaigns focus on money-saving promotions. Unless big brands effectively calibrate their marketing strategies to align with actual consumer behaviors, it's unlikely that they will be able to achieve holiday sales targets -- not to mention sales goals for the rest of the year.


Continue Reading .... 

Via Crystal Harvey, Fifita Tui
Bridget Cashmore's insight:

To effectively engage with consumers, it is important for marketers to understand the concept of consumer behavior. Marketers should start early, segment their target market, manage time and utilize mobile marketing. In the 21st century, marketers should be taking advantage of the technological development; taking to Twitter, Facebook and other social media channels. This method of marketing would be seen as very beneficial, particularly if the brands target market is the younger generation, whose lives are dominated by technology.

Joly Yuan's curator insight, September 26, 2013 10:37 AM

This article is mainly about specific consumer engagement, referring to the online retailers. The article states how to improve consumer engagement when digital marketing strategies align with consumer online shopping behaviors. It is suggested that the best ways to improve consumer engagement is to have the right timing with the right consumers. Then the author indicates that there are four useful steps to improving consumer engagement. Firstly, it is better to start early to promote specials, discounts, and exclusive offers to consumers. Secondly, bands need to segment their consumer, and send more frequent and urgent messaging to reminder audiences to shop with us. Thirdly, the marketers should understand when the right time for consumer online shopping. Lastly, marketers should interact with the consumer on mobile more frequently. In my opinion, this article is really helpful for understanding ways in which businesses can improve consumer engagement.

Kimberley Mar's curator insight, March 18, 2014 7:10 AM

This article reinforces the importance of improving consumer engagement for a brand. The survival of a brand is based on understanding and targeting consumer behaviour, which are vital to comprehend in order to maximize your brand's potential. For instance, online brands need to align their digital marketing strategies with consumer online shopping behaviours in order to capture a share of the digital market place. In order to do so, marketers need to understand the 'actual' ways consumers interact rather than make assumptions or perceptions of consumer behaviour. From this article I have extracted 4 concepts that a company could perform in order to improve their ability to engage with consumers via online channels of marketing: 1) Start Early, in relation to emailing promotions and including free shipping options, discounts and exclusive offers which will drive purchase decisions. 2) Segment Audience, by targeting shoppers with frequent and  urgent messages that have deadlines for offers in order to avoid message fatigue. 3) Consider Timing, relates to the release of the promotional material at specific times of the day when consumers are most likely to be online. By understanding these consumer buying patterns, marketers are able to establish a system that will release promotional materials at peek hours. 4) Leverage Mobile, will take advantage of the constant use of the mobile phone by enabling consumers to view messaging and interact with the brand via online platforms accessed via their mobile. High levels of consumer engagement are vital for the survival of a brand and once achieved, allows for comprehensive and consistent marketing strategies to be implicated. In conclusion, by aligning digital channel promotions with the real-world consumers behaviours, in the long term result in increased return of investment and establish strategies that deliver results. 

Shichi Zhong's curator insight, May 14, 2014 12:21 AM

Good article and very clear points. It mentioned that social media is now a very important tool to develop consumer engagement. I agree with this opinion, most people now choose online shopping rather than go to the physical stores. This is actually a marketing change from physical to online model. If companies want to improve consumer engagement they should pay more attention to social media area and online sale model. This is the future marketing key element. The author talk about 4 steps to improve consumer engagement,  these steps can truly help marketers to develop the market well via social media tools and therefore gain the consumers