Mastering the Three S Model of content marketing: Make it snackable! | Consumer Engagement |

How to engage a consumer with a short attention span 

SUMMARY: Online consumers have an attention span of eight seconds -- a second less than the average goldfish, Patricia Travaline writes. That means marketers need to cut to the chase with content that immediately communicates its relevance and urgency. "[I]f marketers want to make an impression, they need to do it quickly," Travaline writes.