Consumer Empowered Marketing
6.5K views | +0 today
Follow
 
Scooped by Richard Meyer
onto Consumer Empowered Marketing
Scoop.it!

How to generate more customer enquiries from your blog. Way more.

How to generate more customer enquiries from your blog. Way more. | Consumer Empowered Marketing | Scoop.it
Blog post at : You don't need me to tell you how powerful a business blog can be at generating traffic to your website.
more...
No comment yet.
Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
Your new post is loading...
Your new post is loading...
Scooped by Richard Meyer
Scoop.it!

Here’s What Came Out of Facebook, Google and Pinterest's Discussion About Cross-Platform Measurement

Here’s What Came Out of Facebook, Google and Pinterest's Discussion About Cross-Platform Measurement | Consumer Empowered Marketing | Scoop.it
Execs talk about improvements to foot traffic, attribution and analytics.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency | Consumer Empowered Marketing | Scoop.it
Transparency Report
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

How to Gain and Develop Digital Talent and Skills

How to Gain and Develop Digital Talent and Skills | Consumer Empowered Marketing | Scoop.it
As digital transformation continues to disrupt the workplace, companies must begin now to hire, train, and retain new pools of skilled digital talent.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

What Every Brand Needs To Connect Better With Audiences Right Now

What Every Brand Needs To Connect Better With Audiences Right Now | Consumer Empowered Marketing | Scoop.it
Brand advisor Christina Cubeta breaks down key elements of marketing communication and the brands doing it right.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Display Ad Horseshit

Display Ad Horseshit | Consumer Empowered Marketing | Scoop.it
Named one of the worlds most influential advertising and marketing blogs by Business Insider
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Bellwether: marketers' optimism at lowest level for four years

Bellwether: marketers' optimism at lowest level for four years | Consumer Empowered Marketing | Scoop.it
Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Marketers Take Note: Mobile Drives Key Trends Across Digital Marketing Channels

Marketers Take Note: Mobile Drives Key Trends Across Digital Marketing Channels | Consumer Empowered Marketing | Scoop.it
Mobile device usage has soared over the last few years, as users gained access to better, easier-to-use smartphones. In turn, digital marketing trends have been heavily influenced by the ubiquity of these devices. Andy Taylor Associate Director of Research at Merkle explores the key observations from Merkle’s Q1 Digital Marketing Report, including the impact of mobile on Google’s paid search and Facebook’s ad spend, as well as the rising importance of local search
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds | Consumer Empowered Marketing | Scoop.it
Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds - 06/23/2017
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Networks Offer Taste of TV’s Ad Future. Marketers Are Hungry for More.

At this year’s presentations of coming fall lineups, there were signs that the networks were doing more to embrace viewers’ shift to digital platforms.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Despite Interest, FPs Cite Barriers to Use of Telehealth

Despite Interest, FPs Cite Barriers to Use of Telehealth | Consumer Empowered Marketing | Scoop.it
Telehealth offers the promise of expanding access to care, but use among family physicians remains limited, and some report barriers to greater adoption.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

10 biggest mistakes brands make with digital marketing - New Media and Marketing

10 biggest mistakes brands make with digital marketing - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a list of some of the mistakes we see. 1ne: Overestimating/Underestimating the value of a branded website – Do consumers really have the time to go to …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Marketers not happy with market research - New Media and Marketing

Marketers not happy with market research - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Only a quarter of all respondents, in a survey,  globally are satisfied with their experience participating in research, indicating researchers lack of prioritizing the respondent experience shows through to respondents. Additional eye opening findings are: Over half of all respondents admitted that the design of a survey impacts their willingness to complete it. Over 50% …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Nearly Half of Millennials and Gen Xers Don't Watch Any Traditional TV: Study

Nearly Half of Millennials and Gen Xers Don't Watch Any Traditional TV: Study | Consumer Empowered Marketing | Scoop.it
Out of the 30 hours per week adults 22-45 say they spend watching TV and other video content, just 10 of those are being measured.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Making social media marketing about people - New Media and Marketing

Making social media marketing about people - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Seth Godin said “every company at a certain stage ends up with two sorts of employees… some that work hard to improve the experience and value for the original customers, and some that tear down that experience and value in order to please shareholders in the short run.  It’s not surprising, but it’s sad.”.   That …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Millennial Dads Say Advertisers Just Don't Get Them

Millennial Dads Say Advertisers Just Don't Get Them | Consumer Empowered Marketing | Scoop.it
Millennial Dads Say Advertisers Just Don't Get Them - 08/15/2017
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

92% ignore at least one type of ad - New Media and Marketing

92% ignore at least one type of ad - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
We are all fighting for attention in any media channel, but the Internet is different because they're usually so many calls to action on web pages.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

P&G to Scale Back Targeted Facebook Ads

P&G to Scale Back Targeted Facebook Ads | Consumer Empowered Marketing | Scoop.it
Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Compensation Divide: Agencies Prefer Fees, Clients Like Incentives

Compensation Divide: Agencies Prefer Fees, Clients Like Incentives | Consumer Empowered Marketing | Scoop.it
Compensation Divide: Agencies Prefer Fees, Clients Like Incentives - 07/21/2017
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Marketers obsession with numbers - New Media and Marketing

Marketers obsession with numbers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
If I had to sum up a theme for new marketing it would be “quality over quantity”.  Too many marketers are still obsessed with numbers especially numbers that don’t mean a whole lot like impressions, reach, frequency and number of people that like your brand on Facebook.  Now don’t get me wrong Facebook has a …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Five questions brands need to answer to be customer first in the digital age | McKinsey & Company

Five questions brands need to answer to be customer first in the digital age | McKinsey & Company | Consumer Empowered Marketing | Scoop.it
Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

39 million households are paying more for housing than they can afford

39 million households are paying more for housing than they can afford | Consumer Empowered Marketing | Scoop.it
Millions of Americans are spending more than 30% of their income on housing, forcing them to sacrifice spending on food, health care and transportation. (
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The Danger of Assertive Advertising

The Danger of Assertive Advertising | Consumer Empowered Marketing | Scoop.it
Researchers find that ads that tell consumers what to do often end up turning them off instead.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

What kind of content do creatives like? Skippable, time-shifted and celebrity-free.

What kind of content do creatives like? Skippable, time-shifted and celebrity-free. | Consumer Empowered Marketing | Scoop.it
Tongal's first Creator Trends Report finds creatives' tastes don't line up with the work they're producing.. From Campaign US
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

United Airlines as a brand is done

United Airlines as a brand is done | Consumer Empowered Marketing | Scoop.it
Negative perceptions of United Airlines’ corporate reputation increased 500 percent following the April 9 passenger incident, according to new research from The Harris Poll. Forty-two percent of U.S. consumers said United has a “bad” or “very bad” reputation when surveyed in April, compared to seven percent in late 2016.
more...
No comment yet.