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Eventbrite buys Ticketscript, a self-service ticket platform for music events I Tech Crunch

Eventbrite buys Ticketscript, a self-service ticket platform for music events I Tech Crunch | CONSUMER COMMUNICATIONS | Scoop.it

Eventbrite, the billion-dollar event-management platform that some tip for an imminent IPO, has made another acquisition in Europe to build out its presence here, and to move deeper into ticketing services. It has acquired Ticketscript a startup based out of Amsterdam that offers a popular platform for event organisers to set up and sell tickets online for live events like music festivals and EDM (electronic dance music) raves.

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Anya Hindmarch customizes SMS with Sticker Shop emojis I Luxury Daily

Anya Hindmarch customizes SMS with Sticker Shop emojis I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

British accessories maker Anya Hindmarch is bringing its sticker concept to mobile with the debut of branded iMessage emojis.

 

In spring 2014, Anya Hindmarch introduced leather adhesives allowing consumers to personalize accessories from the spring 2015 collection with add-ons of Mickey Mouse’s gloved hand giving a thumbs up or peace sign. Since then, Anya Hindmarch has added to the sticker collection using the motifs of each new season, such as road signs and Space Invaders.

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Salesforce opens engineering office in Microsoft’s and Amazon’s backyards I TechCrunch

Salesforce opens engineering office in Microsoft’s and Amazon’s backyards I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Salesforce announced today that it plans to open an engineering and innovation hub in the Seattle area, greatly expanding its presence there.Company co-founder Parker Harris says the office, which is located in the Nine Two Nine Office Tower in Bellevue, will be dedicated mostly to supporting the company’s artificial intelligence initiative, introduced last Fall, which was dubbed Einstein.Harris indicated that the Bellevue office, which currently has 250 employees will double in size in the coming months as they hire more engineers and support personnel to fill out the office. While the team is based in Bellevue, it will work closely with the Einstein development teams in San Francisco.

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Feminism-Fuelled Retail I Decoded Fashion

Feminism-Fuelled Retail I Decoded Fashion | CONSUMER COMMUNICATIONS | Scoop.it

Continuing to fuel discussion surrounding the female empowerment that's now so important to brands (as highlighted in Female-Focused Retail Stories, NY, Women's World and 360-Degree Feminism), a wave of retailers have unleashed store-based concepts designed to celebrate women, offer support and spotlight entrepreneurial opportunities.

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Oculus launches social VR hangout “Rooms” and phone calls I TechCrunch

Oculus launches social VR hangout “Rooms” and phone calls I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Facebook’s power-play to rule social virtual reality has a boring name: the “Coordinated App Launch API”. Like a VR version of Xbox Live or PlayStation network, it lets you gather with friends in Oculus VR’s new Rooms feature, and then launch together into a developer’s multiplayer game. The Coordinated App Launch API could make Oculus the portal to playing with friends in VR, giving it immense power over developer experience discovery.

Starting today you’ll be able to try out the fruits of this API, as Oculus is launching “Rooms” for the Gear VR mobile headset today, with Rift support coming in 2017. It’s also launching “Parties” audio calls for coordinating meetups while you’re doing something else in VR. Meanwhile, developers can now try out Livestreaming so they can share their experience back to Facebook for people without a headset. Oculus first announced these features in October at the Oculus Connect 3 conference.

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Marketers like what they see in Snapchat Spectacles I Digiday 

Marketers like what they see in Snapchat Spectacles I Digiday  | CONSUMER COMMUNICATIONS | Scoop.it

Snapchat’s Spectacles have been making the rounds. The company’s latest offering, which hit the streets just over a week ago, is a hit among marketers, with brands and agencies like Sour Patch Kids, Mountain Dew, VaynerMedia and Space150 already trying them out.

The pair of sunglasses can take 10-second videos from the point of view of the wearer, which the wearer can then upload to Snapchat. When played on Snapchat, the videos can be viewed both horizontally and vertically capturing the full range of the circular lens. And when the videos are shared to other platforms, they show up in a new circular format.

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Instagram launches disappearing Live video and messages I TechCrunch

Instagram launches disappearing Live video and messages I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging.

Today, two big new features begin rolling out to Instagram Stories on iOS and Android over the next few weeks. Instagram Live lets you broadcast video to your followers in real-time, but they can only watch while you’re still streaming. No replays. But you will be able to browse an algorithmically curated Explore page of the best Instagram Live videos happening right now.

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Snapchat stops autoplay, marketers grapple with declining view counts I Digiday

Snapchat stops autoplay, marketers grapple with declining view counts I Digiday | CONSUMER COMMUNICATIONS | Scoop.it

When venture capitalist Hunter Walk tweeted on Sunday that views on his Snapchat Stories has dropped by 33 percent since the platform started removing its autoplay feature on Oct. 7, he struck a chord.

Twitter user Alex Brooks commented that the brand he is working for has seen a 35-40 percent drop in views, as well. Meanwhile, based on metrics from more than 100 Snapchat accounts with over 10,000 views per snap, Snapchat analytics platform Delmondo found that view counts have dropped by an average of 15 percent since Snapchat removed autoplay.

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Google acquires FameBit to connect YouTube creators with marketers I TechCrunch

Google acquires FameBit to connect YouTube creators with marketers I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content.

This could be an important step for Google’s YouTube, where monetization has been a big concern — not just for YouTube as a whole, but also for individual creators. YouTube has been working to provide more support on this front through its partner program, but we’ve also seen the growth of multi-channel networks that creators join up with for ad sales and business resources.

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6 things we learned today about the Google Assistant I Venture Beat

6 things we learned today about the Google Assistant I Venture Beat | CONSUMER COMMUNICATIONS | Scoop.it

The computing world has been shaped by massive changes that tend to come about every 10 years, said Google CEO Sundar Pichai Tuesday at a major press event where Google Home, Google WiFi and the Daydream VR headset made their debut.

The personal computer, the web, and mobile devices led massive change in decades past. In the decade to come, artificial intelligence will lead the way, and Google Assistant will be your guide.

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Meet the Milan-ennials: How luxury fashion houses are trying to win over a generation who can’t yet afford their clothes I Telegraph

Meet the Milan-ennials: How luxury fashion houses are trying to win over a generation who can’t yet afford their clothes I Telegraph | CONSUMER COMMUNICATIONS | Scoop.it

At Sunday afternoon’s Dolce & Gabbana show, throngs of squealing teenage girls lined the railings outside.

Whilst teaming hoards outside a show is not an anomaly – the fact that no street style photographer, or their wannabe prey has yet been mown down by Anna Wintour’s towncar is perhaps fashion’s biggest fluke – pubescents are an oddity. These Italian super-fans were desperately calling out 'Cam-e-ron Da-llas?’ to show goers attempting to enter the venue.

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Marc Jacobs teams up with Apple Music to play digital DJ | Glossy 

Marc Jacobs teams up with Apple Music to play digital DJ | Glossy  | CONSUMER COMMUNICATIONS | Scoop.it

First luxury e-commerce site Farfetch partnered with Apple Music, and now designers themselves are teaming up with the platform to share brand playlists.

Following Alexander Wang’s debut with Apple Music in June, Marc Jacobs is the latest designer to step up to the digital DJ booth as a featured contributor this month. Apple describes him as “the most rock n’ roll fashion designer of his generation” on their featured page, which includes Jacobs’s personal music “muses” and select playlists for New York, London and Milan Fashion Week. Users can access the playlists through an Apple Music subscription only.

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4 Fashion Brands That Are Getting Creative With Shoppable Video I Digiday

4 Fashion Brands That Are Getting Creative With Shoppable Video I Digiday | CONSUMER COMMUNICATIONS | Scoop.it

Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.”

More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too. YouTube’s click-to-buy function is operational, while Facebook is rumored to be exploring shoppable video ads.

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How luxury brands are responding to increasing consumer demand I Mumbrella

How luxury brands are responding to increasing consumer demand I Mumbrella | CONSUMER COMMUNICATIONS | Scoop.it

In a world of increasing accessibility, how ‘luxury’ can a luxury brand be? 

Traditionally luxury and scarcity go hand-in-hand. When the supply of goods is substantially below that of consumer demand – driving price and desirability.

In the past, luxury brands controlled the supply to effect subsequent demand. This approach helped maintain status. However, the digital world is changing how consumers consider and perceive luxury with implications on how brands manage and maintain their market position.

Instagram pages now share and promote luxury lifestyles – expanding the accessibility to wider audiences, democratising what used to only be attainable by few.

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MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing I Adweek

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing I Adweek | CONSUMER COMMUNICATIONS | Scoop.it

MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform. The quirky Atlanta-based company is launching its first product outside the world of email marketing to help clients integrate their Facebook advertising directly within MailChimp's dashboard.

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Maserati seeks to set consumers free to do what they want I Luxury Daily

Maserati seeks to set consumers free to do what they want I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

Italian automaker Maserati is setting consumers free from restrictions with a new video advertisement, playing on the common childhood memory of being told “no” often.

 “Free Your Aspirations” is Maserati’s new video, which plays on the shared feeling of not being able to do something you want to do because of being told “no.” The video shows a Maserati Ghibli driving by, inspiring towns people to break free and act on their aspirations.

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An Indian company is taking to the skies with its wanderlust-inspiring luxury leather goods I Quartz India

An Indian company is taking to the skies with its wanderlust-inspiring luxury leather goods I Quartz India | CONSUMER COMMUNICATIONS | Scoop.it

Over the years, in-flight amenity kits have been given a stylish makeover. Airlines around the world have roped in high-end brands, such as Salvatore Ferragamo and Bulgari, to transform what was once a fairly standard, uninspiring freebie into a collector’s item.

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Net-A-Porter encourages Black Friday sales via CSR tie-in I Luxury Daily

Net-A-Porter encourages Black Friday sales via CSR tie-in I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

Online retailer Net-A-Porter is taking a charitable approach to Black Friday participation.

On Black Friday Nov. 25, Net-A-Porter will hold a “donation day” to benefit the White Ribbon Alliance, a global network of maternal health advocates. High-end retailers do not often fully participate in the steep discounts seen at mass brands, but encouraging a feel good purchase may entice consumers to shop Net-A-Porter over a competitor during the shopping holiday.

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Marc Jacobs looks to social audience to recruit beauty vloggers I Luxury Daily

Marc Jacobs looks to social audience to recruit beauty vloggers I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

U.S. fashion brand Marc Jacobs has retooled its “Cast Me Marc” casting call to find the brand’s next beauty vlogger.

The Cast Me Marc effort relies on social media and Marc Jacobs community of followers to source the brand’s ambassadors. In the past, Marc Jacobs has hosted Cast Me Marc sessions for its fashion-related campaigns, but has relaunched its casting call for its Marc Jacobs Beauty line.

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Snapchat now lets you add Bitmojis to on-demand geofilters I Venture Beat

Snapchat now lets you add Bitmojis to on-demand geofilters I Venture Beat | CONSUMER COMMUNICATIONS | Scoop.it

Geofilters on Snapchat are getting a bit more creative now that the company is supporting Bitmojis, the cartoon-like designs that Snapchat acquired four months ago. So when you create your own custom geofilter, be it for an anniversary party, wedding, graduation, or any other special event where people are snapping away, you can design it with a Bitmoji in mind.

When creating your geofilter, authenticate with your Bitmoji account, and you’ll then be able to insert the colorful avatars into your work. What’s more, should you have a friend with a Bitmoji account set up in Snapchat, you’ll be able to see your “friendmoji” (an emoji avatar that features both of you). If you’re doing a Snapchat-centric event, it makes sense to have both main participants be fluent in the ephemeral messaging app, right?

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Top 10 luxury brand digital efforts of Q3 I Luxury Daily

Top 10 luxury brand digital efforts of Q3 I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.

In the third quarter of 2016, nearly all digital efforts feature a social component to ensure visibility and interaction among aspirational and established consumer demographics. Digital touch points are expanding beyond the average, to include aspects of daily life ranging from curated music playlists to replications of the showroom experience.

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For Young Brands, Is the Instagram Opportunity Shrinking? I BOF

When Andrew Jennings launched minimalist watch brand Larsson & Jennings in April 2012, Instagram was still young. Only 18 months after launch, with 30 million users (a fraction of its current user base, which exceeds half a billion people), the platform had just been acquired by Facebook. But Jennings was quick to identify its potential for driving buzz and sales for his fledgling direct-to-consumer brand without a large marketing budget. Through a combination of his own  content and collaborations with emerging influencers, by the end of 2013, Larsson & Jennings had acquired 100,000 Instagram followers. Over the same period, Larsson & Jennings drove £2.5 million (about $3.18 million) in revenue. While “it is impossible to draw an exact correlation,” Jennings says, “[through Instagram] we managed to reach a much bigger audience than any print or other digital marketing would have been able to … and during that time we did have a really big spike in sales.”

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What Marriott learned from its faulty Facebook Messenger chatbot I Digiday 

What Marriott learned from its faulty Facebook Messenger chatbot I Digiday  | CONSUMER COMMUNICATIONS | Scoop.it

Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through rooms at Courtyard Marriott Chicago online, for example, were sent personal messages asking if they still wanted to book a room.

Marriott’s faithful balked and the chatbot was euthanized within just two hours. Marriott chatbot, you will not be missed.

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New Study Concludes Influencers Rule the Social Media Beauty Landscape I WWD

New Study Concludes Influencers Rule the Social Media Beauty Landscape I WWD | CONSUMER COMMUNICATIONS | Scoop.it

Influencers have earned their title.

No matter how slick social-media spots by beauty brands are getting, a new study by video advertising technology firm Pixability provides evidence that brand-generated digital content is falling behind the content produced by individual creators. The study, called “Digital Makeover: The Social Video Beauty Ecosystem,” found beauty brands commanded a mere 2.6 percent of the beauty conversation on YouTube this year, down from 4.6 percent last year, and 86 percent of the top 200 beauty YouTube videos are produced by creators.

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And now there are 500K active advertisers on Instagram I TechCrunch

And now there are 500K active advertisers on Instagram I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

For those of you following Instagram’s ad business, my headline might seem a bit familiar — yes, the Facebook-owned photo-sharing service announced another advertiser milestone back in February, but at the time there were only 200,000 advertisers, less than half of the 500,000 advertisers that Instagram says it has today.

To be clear, the company says that’s the number of active advertisers in a given month, so it’s not counting someone who ran a campaign a year ago and never came back. And it says 1.5 million businesses have converted to the new business profiles that launched at the beginning of summer.

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