Consumer Behavior
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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Consumer Behavior | Scoop.it
Companies active in content marketng need to define a content marketing strategy. Every Content Marketing Strategy needs these 9 essential elements.

Via Jeff Domansky
Desiree Mitcham's insight:

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.

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Jeff Domansky's curator insight, December 7, 2014 9:39 PM

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership | Consumer Behavior | Scoop.it
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes...
Desiree Mitcham's insight:

I found this article to be important, because I do believe that some company's sometimes do lose sight of their audience when using content marketing.

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Rescooped by Desiree Mitcham from Public Relations & Social Marketing Insight
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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Consumer Behavior | Scoop.it
Companies active in content marketng need to define a content marketing strategy. Every Content Marketing Strategy needs these 9 essential elements.

Via Jeff Domansky
Desiree Mitcham's insight:

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.

more...
Jeff Domansky's curator insight, December 7, 2014 9:39 PM

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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How to convert more website visitors into customers

When B2B buyers perform research on the Web, when do they usually convert on a website and when should you contact them by phone? Read the report.
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15 Brand Trends for 2015

15 Brand Trends for 2015 | Consumer Behavior | Scoop.it
Another year almost gone, and it's time to start sharing trends and predictions for 2015!
 
Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year.

Via Jeff Domansky
Desiree Mitcham's insight:

I found this article to be interesting! I feel like these brand trends for 2015 are pretty common to what we see in brand marketing now. 

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Jeff Domansky's curator insight, December 7, 2014 10:50 AM

Another year almost gone, and Robert Passikoff shares trends and predictions for 2015!

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5 Types of Content That Will Dramatically Increase Traffic to Your Website

5 Types of Content That Will Dramatically Increase Traffic to Your Website | Consumer Behavior | Scoop.it
Many people believe that content marketing is just writing blog posts filled with paragraphs of text. That could not be further from the truth. The “content” in content marketing is defined by an…
Desiree Mitcham's insight:

I would say all these things on a list do drive me to a website!

 

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SEO and Web Marketing – Harness the Power of Google Analytics

SEO and Web Marketing – Harness the Power of Google Analytics | Consumer Behavior | Scoop.it
Tracking and knowing what activity is happening on your site is critical to your success. Google Analytics is a powerful tool see how users are engaging with your web site.
Desiree Mitcham's insight:

Since we touched on google Adwords in our New Pig projects, I found this article to be helpful for companies to keep track of the activity on their websites.

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