Consumer behaviour and the communication process 1
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Consumer behaviour and the communication process 1
Process and activities people engage in when searching, selecting, purchasing, using, evaluating, and disposing of products and services
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3 Trends in Consumer Behaviour | Business 2 Community

3 Trends in Consumer Behaviour | Business 2 Community | Consumer behaviour and the communication process 1 | Scoop.it
Google “the buying process” and you'll find many different models illustrating the stages involved in making a purchase. A consistent feature of each.
Daniel Armstrong's insight:

This article talks about "the consumer process" and how you can find many models when you google it but the consistent feature of each is the information gathering stage. The trends in the way people are gathering information now has changed dramatically in the last 5 years, where people are now whipping out their smart phones to get information about brands and products even when they are in store. Also another way is through referalls which has changed from your friends and casual aquaintences to a number of people in the thousands due to social media. Another changing trend is in the way people are taking in information; people are tuning out broadcast ads, choosing what they listen to, watch and read. These are definitely trends that we can see and relate to in todays world

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Kate Corkery's comment, April 7, 2013 6:27 PM
Societies "buying process" is changing.

Researching products before purchasing is something many customers are now turning to. the larger the purchase, the more research is done. Google is a great tool for research!
customers want to 'qualify' their purchases, even instore customers will pull out their smartphones, ipads or tablets and just double check before purchasing. customers want a product that they know is good quality and other people love it too. Social media is a very effective way to find out this information. people ask for peoples opinions and even if they are a stranger, people seem to trust their judgement. Radio, TV and print are a decreasing way to reach the consumers, they are selective about what they want to see. often short quick ads that they can relate to will be more successful.

Research is the way of the future
Alina Oleinik's comment, April 7, 2013 8:15 PM
If consumers are planning on buying a larger or more important product, they spend more time researching and gaining information about it. This has become much easier these days as they can easily gather this information on the Internet. Social media is a way in which word of mouth spreads rapidly, so consumers can easily read the opinions of others on these websites. Traditional forms of advertising, such as tv ads, are becoming less effective. For this reason, businesses must use communication channels which will be the most appropriate for their target audience. E.g. a product aimed for the younger generation would probably sell better if it is advertised online or through word of mouth instead of in magazines. Businesses must always adapt to the changing ways of society in order to reach their customers.
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Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community | Consumer behaviour and the communication process 1 | Scoop.it
Consumer behavior is undergoing a significant shift.
Daniel Armstrong's insight:

"Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. With a camera in every phone consumers are beginning to communicate more with images and for smart-forward looking brands this has created a great opportunity to engage with their consumers as imagery has the ability to move consumers from a transactional relationship to an emotional one. I personally have definitely seen this change and definitely go on instagram a lot more than i do facebook. I have also started following brands on instagram and definitely feel a stronger relationship with the brands being able to see daily or weekly uploads of what they're all about.

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Deelan Patel's comment, April 9, 2013 4:29 PM
pic's tell a 1000 words? pics and visual diagrams are an awsome way to grab the attention of customers and hold on to that customer is well. "Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.
Chris Mays's comment, April 9, 2013 5:05 PM
Well said. With the rise of Facebook, Flickr, Instagram and other social networking sites, it can be seen just how easy it is get a photo out there on the Internet. Smartphone cameras are advancing all the time and image quality is getting a lot better. People relate to images. So why not advertise products in a way that consumers can relate to. As Deelan said, "pics tell a 1000 words."
Mohammed Bin Afif's comment, April 9, 2013 11:22 PM
I wonder if people rect more to pictures today than they did 20 years ago. Images have become far more involved with more time spent on their design etc. Also, nowadays people requires things far more instantaneous than in the past with emails instead of mail and phones we carry around i stead of landlines. This may be a reason why people place so much emphasis on images now rather than text as it gives them more information faster. If this is the case then marketers can adopt this into their marketing strategies and incorporate it within al organisational communication through an Integrated marketing communication strategy which will ensure the same images are used throughout all of the organisations advertising.