Consumer Behavior: The Psychology of Marketing
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ola Fagbohun
Scoop.it!

Connected Life 2014

Connected Life 2014 | Consumer Behavior:  The Psychology of Marketing | Scoop.it
Decision making in a connected world. #tnsconnectedlife Check out our latest findings here: http://connectedlife.tnsglobal.com/
Ola Fagbohun's insight:

Large screen phones, or ‘phablets’, now account for 30% of smartphone sales in leading markets so when Apple launches its iPhone 6 it will be entering an already established market.

more...
No comment yet.
Scooped by Ola Fagbohun
Scoop.it!

Measuring social is harder than you think | Comment | Research

Measuring social is harder than you think | Comment | Research | Consumer Behavior:  The Psychology of Marketing | Scoop.it
Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.
more...
No comment yet.
Rescooped by Ola Fagbohun from Intelligent Communications
Scoop.it!

The Complete Guide to Content Marketing With Presentations

The Complete Guide to Content Marketing With Presentations | Consumer Behavior:  The Psychology of Marketing | Scoop.it

Are you utilizing the power of content or inbound marketing for your business or website? In short, it’s about giving your customers the resources they need to make more informed decisions.


Via Insight Narrator
more...
No comment yet.
Scooped by Ola Fagbohun
Scoop.it!

The key to storytelling is not your perfection but your humanity

The key to storytelling is not your perfection but your humanity | Consumer Behavior:  The Psychology of Marketing | Scoop.it

“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”

more...
Jens Peter Madsen's curator insight, August 27, 2014 2:33 AM

I like this personal story. Personal Storytelling is a very strog and important media. Follow my work at www.digitalstoryteller.dk

Rescooped by Ola Fagbohun from Intelligent Communications
Scoop.it!

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Consumer Behavior:  The Psychology of Marketing | Scoop.it

Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments....


Via Insight Narrator
more...
No comment yet.
Scooped by Ola Fagbohun
Scoop.it!

Mobile is key research tool in purchase decision-making | News | Research

Up to 46% of UK consumers use mobile devices as their primary tool for purchase decision-making, according to new research.
more...
No comment yet.
Rescooped by Ola Fagbohun from Untangling the Web
Scoop.it!

The Guide to Mobile-Friendly Design and Content Organization

The Guide to Mobile-Friendly Design and Content Organization | Consumer Behavior:  The Psychology of Marketing | Scoop.it
Implementing a mobile-friendly website for your business is imperative to giving consumers who own smartphones the best digital experience.

 

 of March 2014, the average US consumer spends two hours and 42 minutes per day on their mobile devices, according to analytics service Flurry. Though the majority of this time is spent using apps (primarily games and Facebook), 14 percent of time spent on iOS and Android devices is spent on a Web browser.

 

As such, implementing a mobile-friendly website for your business is imperative to giving the 61 percent of US consumers who own smartphones (as of 2013) the best possible digital experience. Successful mobile websites make it easier to read content, to navigate pages and menus, and can be easily accessed by anyone, regardless of device.

 

Why go with a mobile-friendly website instead of an app? It’s much less expensive, you can use your existing content and/or code base (though it’s often recommended to rethink the UX to make it more mobile friendly) and it’s device agnostic.


Via Ashish Umre
more...
No comment yet.
Rescooped by Ola Fagbohun from Digital Love
Scoop.it!

Narrative Archives - Admire The Web - The Very Best Web Design Inspiration

Narrative Archives - Admire The Web - The Very Best Web Design Inspiration | Consumer Behavior:  The Psychology of Marketing | Scoop.it
Websites that tell stories or that inform the user through e-magazine are all in this category. This may contain a lot of parallax and long one page websites.

Via Gael
more...
No comment yet.
Rescooped by Ola Fagbohun from Intelligent Communications
Scoop.it!

Best brand storytellers: UK insight 2014 - Popsop.com

Best brand storytellers: UK insight 2014 - Popsop.com | Consumer Behavior:  The Psychology of Marketing | Scoop.it

Best brand storytellers: UK insight 2014 Popsop.com These days the term “storytelling” has already become a buzzword with the meaning not clearer than that of the term “native advertising.” Some marketers may call it simply “engagement,” but some...


Via Insight Narrator
more...
No comment yet.