Consumer Behavior in Digital Environments
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The demographic evolution of U.S. households | SmartBlogs

The demographic evolution of U.S. households | SmartBlogs | Consumer Behavior in Digital Environments | Scoop.it
The composition of the American household is changing. People often focus on the growing, diverse populations of Hispanics, blacks and Asians as well as an
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Interesting discussion of demographic shifts in the US. Highlights the use of some locational mapping technology.  

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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16-24s Spend 50% of Online Time on Mobiles - GlobalWebIndex Blog

16-24s Spend 50% of Online Time on Mobiles - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
Smartphone ownership is virtually universal and the average internet user is spending 3 hours a day online on these devices.
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No surprises here: 16-24s Spend 50% of Online Time on Mobiles.
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Third of shoppers stopped buying from brand due to trust issues | Netimperative - latest digital marketing news

Third of shoppers stopped buying from brand due to trust issues | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research. The latest industry report from Shoppercentric, a leading independent shopper research agency, has been launched today. The research, entitled: “WindowON…Trust Issues” was carried out ... [Read more...]
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Do your customers trust you? Third of shoppers in UK stopped buying brand for trust issues.
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Female Influencers Sidestep Snapchat - eMarketer

Female Influencers Sidestep Snapchat - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
But visual channels score well, study finds
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New research finds that female Influencers Sidestep Snapchat in favor of Instagram and Pinterest, says eMarketer.
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eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates - eMarketer

eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
By 2021, pay TV audience will shrink nearly 10%
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Is your brand adapting ad spending to changing consumer media usage? "Cord-cutting" is causing a major shift in spending priorities.
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Online vs. In-Store: How Consumers Prefer to Shop

Online vs. In-Store: How Consumers Prefer to Shop | Consumer Behavior in Digital Environments | Scoop.it
Most adult consumers in the US still prefer to shop in physical retail stores than online; that's especially true of the oldest and youngest groups of consumers. See more from this survey.
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How do your customers prefer to shop? Online or In-Store? This study reports on current shopping preferences.
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How In-Store Tech Use and Preferences Differ by Gender [Infographic]

How In-Store Tech Use and Preferences Differ by Gender [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Though 42% of women take photos of products in-store to remember them later, only 30% of men do so. Check out other ways men and women use technology differently during their in-store experience.
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Do you know how in-store technology use & preferences differ by gender? See these survey results.
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For Many, Technology Addiction Is Real - eMarketer

For Many, Technology Addiction Is Real - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Younger users are more likely to struggle with attachment
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Find it hard to put down your smartphone? Here's why for many, technology addiction Is real.
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Being in the Moment: The Effects of Ephemeral Communication in Social Media - MSI Web Site »

Being in the Moment: The Effects of Ephemeral Communication in Social Media - MSI Web Site » | Consumer Behavior in Digital Environments | Scoop.it
Using a functional ephemeral messaging app, explores how the transient nature of ephemeral communications affects consumers and marketing implications.
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New research demonstrates the marketing value of ephemeral "in the moment" communications media (e.g., SnapChat) on four types of consumer behavior outcomes. Findings indicate some clear Implications for both C2C, and B2C applications. 
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5 Ways You Can Use Gestalt Principles for Powerful Imagery

5 Ways You Can Use Gestalt Principles for Powerful Imagery | Consumer Behavior in Digital Environments | Scoop.it
Gestalt principles describe the way our brain organizes visual information. This article explains how to use gestalt principles in your visual marketing.
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Do You Know the 5 Ways Using Gestalt Psychology Principles Can Improve Your Visual Marketing? See This Article for a Review.
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The great British Brexit robbery: how our democracy was hijacked

The great British Brexit robbery: how our democracy was hijacked | Consumer Behavior in Digital Environments | Scoop.it
A shadowy operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign heavily influenced the result of the EU referendum. Is our electoral process still fit for purpose?
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The great British Brexit robbery: Was democracy hijacked by data weaponization? 
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Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news

Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent survey conducted by iAdvize has found that three quarters (75%) of customers trust their peers’ ... [Read more...]
Russ Merz, Ph.D.'s insight:
Consumer purchase decisions are more influenced by the product reviews of other customers than retail staff. How does your brand compare?
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Industry Websites Most Influential for B2B Buyers - GlobalWebIndex Blog

Industry Websites Most Influential for B2B Buyers - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
Many factors influence the purchase decisions of B2B buyers, but this group identify their single most influential purchase driver as industry websites.
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Do you know what info sources are most influential for B2B Buyers? See this article.
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The Phones We Love Too Much

The Phones We Love Too Much | Consumer Behavior in Digital Environments | Scoop.it
If you had to make a choice, would you choose your phone or your partner? Don’t answer that.
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Our love-hate #relationship with #Smartphones and what we can do about it.
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eMarketer Updates US Time Spent with Media Figures - eMarketer

eMarketer Updates US Time Spent with Media Figures - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Adults will spend nearly half of their media day consuming digital content
Russ Merz, Ph.D.'s insight:
Did you know that eMarketer estimates US time spent with media  is now 12 hrs/day with almost 50% on digital media?  See this article for details.
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What Social Trends Are Marketers Paying Attention To? - eMarketer

What Social Trends Are Marketers Paying Attention To? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Many are looking at social messaging and video
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Recent research shows what social trends marketers are paying attention to. Are the results surprising?
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How Americans Use Social Media to Access News in 2017

How Americans Use Social Media to Access News in 2017 | Consumer Behavior in Digital Environments | Scoop.it
Most Americans in 2017 use social media to get at least some of their news, according to a recent report from The Pew Research Center. See the details here.
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Do you know that most Americans get their news from social media? Recent Pew Research study reveals usage patterns and profiles.
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Have Smartphones Destroyed a Generation?

Have Smartphones Destroyed a Generation? | Consumer Behavior in Digital Environments | Scoop.it
More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they’re on the brink of a mental-health crisis.
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Thought provoking; how will business react? Have Smartphones Destroyed a Generation?
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Customer Referral Programs: Top Methods and Rewards

Customer Referral Programs: Top Methods and Rewards | Consumer Behavior in Digital Environments | Scoop.it
The most effective method for a current customer to refer a prospect to a business is a verbal recommendation, followed by lead forms. See this study for best-converting methods and incentives.
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Do you know which customer referral methods convert best? See these marketing study results.
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4 in 10 US Internet Users Shopping on Mobiles | GlobalWebIndex

4 in 10 US Internet Users Shopping on Mobiles | GlobalWebIndex | Consumer Behavior in Digital Environments | Scoop.it
To begin, we take a look at the online purchasing habits of one of the biggest e-commerce markets in the world – the USA.
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Do you know that 4 in 10 US internet users are shopping on mobile devices? What will move the needle higher? See this article.
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Digital Consumers Now Average 16 Online Activities via Mobile - GlobalWebIndex Blog

Digital Consumers Now Average 16 Online Activities via Mobile - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
The migration of online activities from PCs and laptops is a much-discussed trend but GWI’s long-term and granular data can quantify this process exactly.
Russ Merz, Ph.D.'s insight:
Digital consumers now average 16 online activities via mobile devices. The trend in the last year shows large decline in PC/Laptop usage. What are the implications for digital marketers?
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Norbert gray's curator insight, July 10, 8:34 PM
Digital consumers now average 16 online activities via mobile devices. The trend in the last year shows large decline in PC/Laptop usage. What are the implications for digital marketers?
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Is Millennial Shopping Behavior Really That Different? | MarTech

Is Millennial Shopping Behavior Really That Different? | MarTech | Consumer Behavior in Digital Environments | Scoop.it
Is Millennial Shopping Behavior Really That Different? by Douglas Karr on MarTech
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How is millennial shopping behavior different from other cohorts? Here are some differences.
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1 in 3 Graduates Interested in Taking Post-Graduate Course - GlobalWebIndex Blog

1 in 3 Graduates Interested in Taking Post-Graduate Course - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
The multi-billion dollar post-graduate education industry is today's topic, and as is clear from our chart, the potential for growth here is significant.
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Looks Like A Large Market Potential for Higher Education--How Many Are Willing to Take Courses Online?
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The future of car sales: Virtual test drives and mobile purchases | Netimperative - latest digital marketing news

The future of car sales: Virtual test drives and mobile purchases | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report. Automotive digital marketing analysts Sophus3 have released their quarterly summary on the latest research into ... [Read more...]
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In Europe online auto shopping is gaining ground--Is this the future of car sales?
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30% of Vacationers are Using Travel Apps - GlobalWebIndex Blog

30% of Vacationers are Using Travel Apps - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
Thanks to the increased availability of low-cost air travel, more than 1 in 3 internet users are traveling abroad for vacation on a yearly basis or more.
Russ Merz, Ph.D.'s insight:
Digital Behavior Factoid of the Day=>30% of Vacationers are Using Travel Apps
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Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer

Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Amazon controls 70% of the voice-enabled speaker device market
Russ Merz, Ph.D.'s insight:
Growth in virtual assistant usage to reach 130% with big cross-generational differences. How should brands react?
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