Consumer behavior
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JUST 25% OF PEOPLE REPORT BEING LOYAL TO A BRAND | New Media and Marketing

JUST 25% OF PEOPLE REPORT BEING LOYAL TO A BRAND | New Media and Marketing | Consumer behavior | Scoop.it
Given the explosion of social media and the immediate availability of information, customers are now in the driver’s seat.
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fMRI Scan Detects Mental Pictures

fMRI Scan Detects Mental Pictures | Consumer behavior | Scoop.it
Scientists are now one step closer to reading human minds with machines. A new Cornell University study successfully used fMRI machines to detect mental pictures of other people.
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Innovation Begins Individually Far Away from Traditional ...

Innovation Begins Individually Far Away from Traditional ... | Consumer behavior | Scoop.it
Innovation Begins Individually Far Away from Traditional Brainstorming Sessions. Brainstorming, which owes its popularity to Madison Avenue adman Alex Osborn, who pioneered the concept at BBDO in the 1950s, has ...
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Samsung's Galaxy S IV will look into your eyes to scroll pages

Samsung's Galaxy S IV will look into your eyes to scroll pages | Consumer behavior | Scoop.it
While Samsung's Galaxy S III kept an eye on you to keep its screen from dimming, the company's next smartphone will look at you even more closely.
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From Point A to Purchase – How Consumer Behavior is Changing ...

From Point A to Purchase – How Consumer Behavior is Changing ... | Consumer behavior | Scoop.it
And as consumer behavior continues to change, new purchase decision theories have emerged. A 2007 Forrester report makes the point that the traditional purchase funnel may be too linear and that a variety of complex ...
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The Deficit: A Behavioral Economic Analysis - Caffeinated Thoughts

The Deficit: A Behavioral Economic Analysis - Caffeinated Thoughts | Consumer behavior | Scoop.it
Caffeinated Thoughts The Deficit: A Behavioral Economic Analysis Caffeinated Thoughts Quick recap: Behavioral economics is (mostly) about consumer behavior, studying it without the assumption that consumers are rational (an assumption made by...
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Consumers Spend Less When Using A Single Account, Study Finds - Huffington Post

Consumers Spend Less When Using A Single Account, Study Finds - Huffington Post | Consumer behavior | Scoop.it
Consumers Spend Less When Using A Single Account, Study Finds
Huffington Post
According to new consumer behavior research, the easiest way to stop overspending is to use only a single account.
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Francisco Teixeira | Consultoria & Formação em Comportamento do Consumidor

Francisco Teixeira | Consultoria & Formação em Comportamento do Consumidor | Consumer behavior | Scoop.it
Consultoria, estudos de mercado e formação em Comportamento do consumidor
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Psychology of Web Design: What Consumers Notice First - Groove Commerce

Psychology of Web Design: What Consumers Notice First - Groove Commerce | Consumer behavior | Scoop.it
Read Psychology of Web Design: What Consumers Notice First from the eCommerce Blog at GrooveCommerce.com (What do consumer check first on your #ecommerce website ?
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Short-term shopping: A temporary storefront comes to Annapolis - CapitalGazette.com

Short-term shopping: A temporary storefront comes to Annapolis - CapitalGazette.com | Consumer behavior | Scoop.it
Short-term shopping: A temporary storefront comes to Annapolis
CapitalGazette.com
“The key for them is finding locations where their target customers are likely to be going,” said Wagner, who studies consumer behavior.
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The Globalization of Giving | Stanford Social Innovation Review

The Globalization of Giving | Stanford Social Innovation Review | Consumer behavior | Scoop.it
One of 16 special essays on how the field of social innovation has evolved and what challenges remain ahead.
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Why women break up with brands | New Media and Marketing

Why women break up with brands | New Media and Marketing | Consumer behavior | Scoop.it
The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her. We don’t talk anymore. You’re doing all the talking. (Why women break up with brands.
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Deus Marketing

Deus Marketing | Consumer behavior | Scoop.it
Antes de tudo veio a necessidade, e Deus Marketing criou o que era preciso, o que não era preciso e o que talvez viesse a ser preciso. No início, pouco era oferecido e pouco se necessitava. Hoje há de tudo, e precisa-se sempre do dobro.
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Consumer Online Behaviour is Hard to Predict | Internet Psychologist | Graham Jones

Consumer Online Behaviour is Hard to Predict | Internet Psychologist | Graham Jones | Consumer behavior | Scoop.it
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers. (WORTH RE-READING:: Consumer Online Behaviour is Hard to Predict - Consumer online behaviour is something every...
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Our brains, and how they're not as simple as we think - The Guardian

Our brains, and how they're not as simple as we think - The Guardian | Consumer behavior | Scoop.it
The Guardian
Our brains, and how they're not as simple as we think
The Guardian
For example, a great deal of psychology research has shown that we tend not to have a good insight into why we make certain choices.
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The psychology of home buying

The psychology of home buying | Consumer behavior | Scoop.it
The psychology of home buying: What happens inside your head when you choose a home. (Interesting - study suggests emotions twice as important as knowledge in consumer home buying decisions.
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For marketers, good things come to those who play - Inquirer.net

For marketers, good things come to those who play - Inquirer.net | Consumer behavior | Scoop.it
For marketers, good things come to those who play
Inquirer.net
An intelligent object must build around the consumer's habits, behavior and rituals.
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Consumer behavior | Scoop.it
The emotional core of consumer decision-making (How Emotions Influence What We Buy | Psychology Today http://t.co/E3hvi9puYA)
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Courtenay Poihega's curator insight, August 22, 2013 8:25 PM

This article outlines the importance of eliciting consumer emotional responses to influence their decision making. It briefly outlines the studies of Antonio Damasio and his views on 'thinking' vs 'emotional' - when consumers are faced with a making a decision, one will not be made if there are no previous relatable emotional experiences for them to draw from.

 

The influence of emotion on consumer behaviour is lightly touched on as well. Studies have shown that when evaluating brands, consumers primarily use emotional response rather than information gathering. Emotional responses to Ad's also influence buying intent moreso than the content of the ad itself. The most interesting part I found in the article was summing up that a brand is a mental representation of a product in the consumer mind. If there are no emotional links to that brand, there will be no influence on buying intent or preference. That ultimately reflects every decision making process any person goes through, I myself can recall countless times where I have chosen to not purchase a product simply based on emotional responses. 

 

Overall this is a recommended article to read to understand the importance of communicating with consumers and how their emotional responses will alter consumer behaviour. It also highlights the importance of appealing to consumer emotions when marketing or advertising a brand.

Labroye Tauevihi's comment, August 22, 2013 9:49 PM
A strong point is delivered in the very first part of this article stating "Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions." This statement alone is great at defining the emotional behaviours of consumers. Further into it it goes into more detail and discusses how one may buy the latest iPhone to make them feel good about themselves and get out of any insecurites that may come with not having a flash phone. I agree with @Courtenay's point of if consumers aren't emotionally connected to the brand, then they are less likely to purchase it.
Peter Simunovich's curator insight, September 22, 2013 11:25 PM
In the article “How Emotions Influence What We Buy” shows how emotions greatly control and influence what the consumer will purchase. The article stats how one professor studied how when a consumer is confronted with a decision emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision. Then the article goes on to explain how emotions affect the consumers behaviour. When a consumer is evaluating a brand they will primarily use their emotions like person feeling and past experiences rather than information. Most advertising research shows that emotional response to an ad has much more influence in the consumers buying behaviour than the content of the ad. The article stats a study that shows that positive emotion towards a brand have great influence on brand loyalty and trust. In conclusion the article talks about how much of the customer’s behaviour towards a brand and purchasing is effected by their emotions.
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Consumer Insights: Supermarket Psychology

Consumer Insights: Supermarket Psychology | Consumer behavior | Scoop.it
#Supermarket #Psychology: Como compra un #consumidor? ¿En que se fija? Averígualo en nstro Blog http://t.co/KpGwtci1 #insight
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Brands: The Power of Emotion

Brands: The Power of Emotion | Consumer behavior | Scoop.it
Only before a specific need can a brand speak to the emotions of a consumer.Brands: The Power of Emotion http://t.co/49RsukjAfY via @BW
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What consumers want brands to understand about them | New Media and Marketing

What consumers want brands to understand about them | New Media and Marketing | Consumer behavior | Scoop.it
Consumers expect brands to know more about them but are brands listening ?
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16 things you didn't know about sleep

16 things you didn't know about sleep | Consumer behavior | Scoop.it
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Pedro Barbosa's curator insight, February 22, 2013 11:27 AM
Consider the sleep as a real must-be is a trend among informed managers. Life balance must include a good sleep to achieve a good overall professional performance Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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How Patent Trolls Kill Innovation - Reason.com

How Patent Trolls Kill Innovation - Reason.com | Consumer behavior | Scoop.it
"My statement to someone that is the victim of a patent troll lawsuit is that you are completely screwed," says Austin Meyer, who is himself the target.
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What We Talk About When We Talk About "Social"

What We Talk About When We Talk About "Social" | Consumer behavior | Scoop.it
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? Do you know?
If you don't know, you might be using the wrong term in the wrong context.
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50% of companies will gamify innovation by 2015 | Marketing ...

50% of companies will gamify innovation by 2015 | Marketing ... | Consumer behavior | Scoop.it
Gamification will be used for innovation by 50% of companies and will become as important as Facebook for customer retention, Gartner predicts. The analyst forecasts that 50% of companies involved in innovation and new ...
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