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U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC] | consulting in retail | Scoop.it
Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015?
Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY] | consulting in retail | Scoop.it

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.


SocialFlow analysed 1.6 million non-paid social media posts across Twitter, Facebook and Google+ between April 1st and July 31st of this year. They found that while these posts reached more than 361 million users and generated nearly 1.5 billion social actions, almost all engagement was focused on just one percent of submissions, with the bulk taking place in the final half percent.


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Twitter To Start Showing You Tweets From People You Don’t Follow by @mattsouthern

Twitter To Start Showing You Tweets From People You Don’t Follow by @mattsouthern | consulting in retail | Scoop.it

Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.”


These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section:


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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY] | consulting in retail | Scoop.it

How do you measure the return on investment for your social media campaigns?

 

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

 

This data comes courtesy of Useful Social Media via their “The State Of Corporate Social Media 2014″ report, which discovered that 66.5 percent of corporate executives worldwide felt unable to measure the ROI of platforms such as Twitter, Facebook, Instagram and Google+. That’s a figure that hasn’t shifted much in the last four years.


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Kids Under 13 Could Soon Get Their Own Gmail, YouTube Accounts (As If They Didn't Have Them Already…)

Kids Under 13 Could Soon Get Their Own Gmail, YouTube Accounts (As If They Didn't Have Them Already…) | consulting in retail | Scoop.it
Kids already use Gmail and they're obsessed with YouTube. Now Google wants to make it legit, as in legal.

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Top 8 Social Media Tools To Publish Like A Marketing Pro

Top 8 Social Media Tools To Publish Like A Marketing Pro | consulting in retail | Scoop.it
Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while receiving feedback about your social media marketing campaigns. Social marketing can be overwhelming even to a professional marketer and publishing tools can help simplify things and keep the activity more organized while retaining focus on your marketing goals. There are many social media publishing tools that offer various functions to help every marketer’s distinct goals in social media marketing and here are the top social media publishing tools on our list which are used by marketing pros that can help generate leads and improve your social media traffic

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Guillermo Pérez's curator insight, May 25, 2014 11:42 AM

Interesante análisis sobre algunos de los usos de las redes sociales.

thomas junillon's curator insight, May 26, 2014 4:59 AM

Je ne connais pas Social Flow, mais je valide les autres !

Des avis sur Social Flow ?