Chairlift’s “Met Before” and Other “Choose Your Own Adventure” Music Videos | Consultants Trip |

"As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video games or online content. Others, such as music, can be difficult to structure in such a manner. However, musicians have found a new way to involve their listeners: interactive music videos."

Via The Digital Rocking Chair