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Rescooped by Joerg Reinold from Social-Business-Marketing!

4 Social Consumer Segments To Watch

4 Social Consumer Segments To Watch | Connected World |

As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition
and return on investment.


Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.

The implications of the findings are not a one size fits all solution for social engagement.


Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.


The e-book “The Who's Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way.

Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.



Via maxOz
Mike Ellsworth's curator insight, February 23, 2013 6:22 PM

I just love the name of the Fashonsita Professionals segment.

Mike Ellsworth's comment, March 5, 2013 10:08 AM
Thanks for the reScoop, Benjami!
Rescooped by Joerg Reinold from The 21st Century!

Pros and Cons of The Flipped Classroom

Pros and Cons of The Flipped Classroom | Connected World |
Educator, Don Goble, takes a look at the flipped classroom from a variety of perspectives. He shared his results with TeachHUB.

Via Dr. Susan Bainbridge
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