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Tech and business news from the connected TV world
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No More Second Screen Needed With InAIR - Home Theater Review

No More Second Screen Needed With InAIR - Home Theater Review | Connected TVs | Scoop.it
How often do you watch TV and browse you tablet or laptop at the same time? You're doing it right now? So are a lot of people- it's known as a "second screen" because it might not be your main...
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Why TV Advertisers Should Embrace the Second Screen - Business 2 Community

Why TV Advertisers Should Embrace the Second Screen - Business 2 Community | Connected TVs | Scoop.it
Why TV Advertisers Should Embrace the Second Screen http://t.co/DjTe2DQDz0 #Tech #Mobile #Cloud
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Second-Screen Viewing Becomes a Common Activity in the UK

Second-Screen Viewing Becomes a Common Activity in the UK | Connected TVs | Scoop.it
As device ownership in UK households rises, more consumers are keeping a smartphone, tablet or laptop in hand while watching TV.
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Internet Connected TVs Are Used To Watch TV, And That's About All

Internet Connected TVs Are Used To Watch TV, And That's About All | Connected TVs | Scoop.it
The Internet connected HDTV screen has so far failed to break beyond the bounds of its TV-centric heritage, with little use for the big screen beyond the obligatory video services. But the connection is being used to provide ...
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How Samsung's New Smart Hub Will Transform Connected TV ...

How Samsung's New Smart Hub Will Transform Connected TV ... | Connected TVs | Scoop.it
Samsung made some announcements at CES 2013 that are going to have huge implications for connected TV advertising. The Korean tech giant is still by far the largest player in the connected TV market, but up until now its ...
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3 slightly crazy ideas for Twitter to monetize television

3 slightly crazy ideas for Twitter to monetize television | Connected TVs | Scoop.it
3 slightly crazy ideas for Twitter to monetize television...

 

There’s no debate that Twitter is the most popular second-screen experience on the planet. A Nielsen report released earlier this week found that as many as one-third of Twitter’s active users tweet about television. “Twitter has become the second screen experience for television,” concludes Deirdre Bannon, VP of social media at Nielsen.

However, the connection between Twitter and TV ratings remains murky and indirect, which makes monetization a challenge. But what if Twitter closed that loop while opening up a new world of advertising? What if it became a true, connected “interactive layer” across television?

Just for fun, let’s explore a few possibilities. (For the record, I have no inside knowledge.)

 

1. Twitter as remote control

 

What if Twitter integrated remote control functionality into its app — not as a replacement for your remote, but as an extension? For example, if you see a tweet from a friend that references a TV show — and that show is currently on the air where you live — the tweet could display a “watch now” option that physically changes the channel. Similarly, by matching hashtags and account handles with TV shows, Twitter could display “TV trends” that tie to shows currently on the air in your time zone. Again, tap to watch.

As users tune to them straight from the app, the action is then tracked across organic tweets, promoted tweets and promoted “TV trends,” gathering real data to justify the ROI of both Twitter buzz and its ad products. But on a larger scale, the app would know what you’re watching, enabling Twitter to work with TV partners to offer synchronized advertising across both screens. Those second-screen ads would also track audience interaction, opening up the promise of interactive advertising at scale.

But before we get ahead of ourselves, there are a few challenges here. Twitter would have to cut deals with cable, satellite and IPTV companies (MVPDs) to ensure that the app can communicate seamlessly with set-top boxes (since iOS devices currently do not have IR outputs.) This is already happening with a handful of MVPDs with a few second-screen startups, but the trick would be doing these deals at scale. There’s also the challenge of scaling that behavior across Twitter apps.

2. “Twitter TV Connect”

 

So what if something we’ll call “Twitter TV Connect” became the “Intel Inside” for set-top boxes and entertainment consoles? Or the social version of TV Everywhere? Imagine for a moment that a partner MVPD promotes “Twitter TV Connect” as part of the core subscriber experience, asking viewers to connect their Twitter accounts to unlock new social features in the program guide and within the MVPDs phone and tablet apps, as well. Viewers could also configure their Twitter apps with a zip code and their TV service to tie the two together. Twitter provides content streams while providing partners with unprecedented social TV data. Twitter gets remote control access as well as the ability to collect data on the partner’s Twitter experiences in context of the show users are watching at the time.

As many in the TV business know, a deal of this nature carries a fair amount of complexity, especially when you bring advertising into the picture. MVPDs understand the tremendous economic potential of the second screen, and they’re already cutting their own deals and ramping up product development. If they’re enabling Twitter to deliver synchronized ads at scale, it’s a good guess that they’ll want a cut of the action.

3. Tag your TV show with Twitter

There’s also another approach that has fewer dependencies and seems to be a better match with Twitter’s product strategy: automatic content recognition (ACR). While watching TV with your Twitter app, you could tap a button that listens to your TV set’s audio, identifies the TV show and automatically filters the Twitter experience to correspond with the show on the air. Twitter has already been curating big TV events through special hashtag pages on Twitter.com, and you could imagine an automated version that applies to the long-tail of on-air television — think “Discovery” tab in context of the show you’re watching.

This requires no complex deals, no authentication and many users have aleady become accustomed to “tagging” or “checking in” to what they’re watching on TV via apps like Shazam, GetGlue and IntoNow. While not as direct as a data source as a remote control, Twitter would know what you’re watching — and at what point in the show. This opens up the world of synchronized interactive ads tied (or counter-programmed!) to the show on the air. It could also surface those “TV trends,” too.

The trick, as always, is getting the behavior to scale. Like GetGlue and Viggle, it could offer social validation and digital rewards. Or similar to Shazam, Twitter could work with TV shows to offer exclusive content inside these show-specific Tweet streams. Shows would urge viewers to “tag” the show from Twitter — think of it as a natural evolution of the on-air hashtag — to access the curated experience with exclusive content. In exchange, the shows are granted access to second-screen data around the broadcast. In larger deals that leverage that data, networks could extend on-air ad campaigns onto Twitter’s second screen, creating a true interactive ad experience with a social-savvy audience.

This wouldn’t work well for on-demand and DVR’d playback, but Twitter’s sweet spot has always been live viewing and shared experiences (which attract a disproportionate level of advertising interest these days.) It also leverages Twitter’s current relationships with the broadcast and cable networks.

Sure, all three of these ideas have their challenges. But if all this seems far-fetched, then I invite you to examine Twitter’s recent talent acquisitions from the TV space, most recently the former president of News Corp, Peter Chernin. Clearly, monetizing this social layer over TV is a top strategic priority, and the most effective method is to connect the dots between tweets and viewing.

 


Via Virginie Colnel
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Vobile launches TVSync API platform for developers to build powerful second-screen apps

Vobile launches TVSync API platform for developers to build powerful second-screen apps | Connected TVs | Scoop.it

Mobile devices are the ultimate second screens for the modern TV-viewing generation. From Zeebox and TVcheck, to Twitter and Facebook, countless sofa-surfers lounge in front of a big-screened  beauty, whilst discussing what they’re watching through a mobile application.


Via Nicholas Barr
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Study: Do Smart Phones Distract from TV? Yes and No

Study: Do Smart Phones Distract from TV? Yes and No | Connected TVs | Scoop.it

“Concurrent consumption of mobile and TV content strongly and negatively affected recall and preference rates of TV content. Respondents in the one-screen condition group exhibited on average 17% higher recall and 12% higher preference than the two-screen groups on average”


Via Edouard De Witte
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Smart TV Says: Connected TVs to offer advertisers a 'very powerful capability' - San Francisco Chronicle

Smart TV Says: Connected TVs to offer advertisers a 'very powerful capability' - San Francisco Chronicle | Connected TVs | Scoop.it
Smart TV Says: Connected TVs to offer advertisers a 'very powerful capability'San Francisco ChronicleThe potential of Smart TVs is getting increased attention from the America's biggest advertisers and broadcasters as a result of the rising number...
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Connected TV enters the mainstream - Rapid tv news

Connected TV enters the mainstream - Rapid tv news | Connected TVs | Scoop.it
Connected TV enters the mainstreamRapid tv newsIn its first survey of TV markets in the key final quarter of 2011, DisplaySearch has found that connected TV has broken out of its niche high-end and is becoming a mainstream feature across all regions.
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Connected TV ads give 6% incremental reach | Videonet

Connected TV ads give 6% incremental reach | Videonet | Connected TVs | Scoop.it
Connected TV advertisements delivered a claimed 6% incremental reach beyond what marketers could get using traditional media channels. That is probably the most significant observation from the UK Smart TV advanced ...
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How Interactive Gaming and Connected Home Entertainment Business Will Alter ... - TVOvermind

How Interactive Gaming and Connected Home Entertainment Business Will Alter ...TVOvermindOnce upon a time, all a television needed to do to be impressive was to look sharp and work properly.
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The Type of Second-Screen Apps That Keep Users Engaged the Most

The Type of  Second-Screen Apps That Keep Users Engaged the Most | Connected TVs | Scoop.it
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.
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Why TV will play a big role in Twitter’s IPO

Why TV will play a big role in Twitter’s IPO | Connected TVs | Scoop.it
Do you tweet about TV shows? Then you’re part of Twitter’s plans to become a global social TV advertising powerhouse.
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Second-screen TV heats up for Viacom, Twitter, Shazam and Gracenote

Second-screen TV heats up for Viacom, Twitter, Shazam and Gracenote | Connected TVs | Scoop.it
The Guardian Second-screen TV heats up for Viacom, Twitter, Shazam and Gracenote The Guardian The guinea pig for the latest partnership will be the MTV Video Music Awards (VMAs) on 25 August, building on MTV's social media efforts in previous years...

Via Yvan Boudillet
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the intersection: Second Screen turns the corner towards monetization with clear examples in sight

the intersection: Second Screen turns the corner towards monetization with clear examples in sight | Connected TVs | Scoop.it
#SecondScreen turns the corner towards monetization with clear examples in sight - http://t.co/qAcM2iXR8A
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CES 2013: YuMe boosts connected TV monetisation with 'Click-to-Ngage' video ... - Rapid tv news

CES 2013: YuMe boosts connected TV monetisation with 'Click-to-Ngage' video ...
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Yahoo! Connected TV and Partners Enhance TV Watching « Yahoo ...

Yahoo! Connected TV and Partners Enhance TV Watching « Yahoo ... | Connected TVs | Scoop.it
Connected TV was showing off our work with content partners to enhance one of our biggest daily habits: watching TV. To make TV viewing more engaging, Yahoo! Broadcast Interactivity uses Soundprint™ technology to ...
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Rovi and Decipher Research Release Results of German Connected TV Study - NASDAQ

Rovi and Decipher Research Release Results of German Connected TV Study - NASDAQ | Connected TVs | Scoop.it
Rovi and Decipher Research Release Results of German Connected TV StudyNASDAQThe first phase of the German study was conducted as an online survey involving 500 connected TV device (Samsung TV or Blu-ray® Disc player) owners.
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Smart TV Box Maker Roku Raises $45 Million Round Led By News Corp And ... - San Francisco Chronicle

Smart TV Box Maker Roku Raises $45 Million Round Led By News Corp And ... - San Francisco Chronicle | Connected TVs | Scoop.it
TechCrunchSmart TV Box Maker Roku Raises $45 Million Round Led By News Corp And ...San Francisco ChronicleRoku, the company that makes web-connected TV boxes, announced Wednesday night that it raised a $45 million investment round led by News...
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Google TV Needs To Decide: Platform Or Closed Ecosystem | TechCrunch

Google TV Needs To Decide: Platform Or Closed Ecosystem  |  TechCrunch | Connected TVs | Scoop.it
There is no debating that consumer adoption of Google TV is extremely disappointing.

Logitech has dropped out of the business, several online publications including this one have declared the pl...
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Yahoo Courts Second Screen App Developers With New Tools To ...

Yahoo Courts Second Screen App Developers With New Tools To ... | Connected TVs | Scoop.it
The new ADK let developers connect their mobile and connected TV apps, supported by two-way messaging between the devices through Yahoo's device communication protocol. That way, developers can build apps for smart phones and ...
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France tops TV connection rates, UK lowest

France tops TV connection rates, UK lowest | Connected TVs | Scoop.it
A study of more than 4000 consumers in the United States, UK, France and Germany, and their attitudes to connected TVs, smartphones, tablets and eBooks/eReaders as found UK viewers least likely to connect their sets to ...
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Connected TV Ads Achieving 27% CTR in UK, says Rovi Research ...

Connected TV Ads Achieving 27% CTR in UK, says Rovi Research ... | Connected TVs | Scoop.it
Research carried out by Rovi suggests that connected TV ads in the UK are being clicked on by an astonishingly high 27% of users. The study was carried out with Decipher Research and looked at advertising effectiveness ...
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