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Big Media (En & Fr)
En preparation de l'évènement Big Media Paris 2018 (Mars). Alliances Media & Media as a Service. http://www.bigmediaconnect.fr/
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The future of media measurement should be people-based | David Gosen

The future of media measurement should be people-based | David Gosen | Big Media (En & Fr) | Scoop.it

When it comes to the development and distribution of content, the pace of innovation has been breathtaking. Today, people consume media on multiple platforms and devices and, with the rise of mobile technologies, they do it any time and in any place. So, how should this proliferating and diverse consumption be measured?

Some, such as Frédéric Filloux in his Monday Note post on 20 May, argue that a site-centric approach using server logs is required. At Nielsen, though, we believe this overlooks some of the essential aspects of media measurement in today's world.

Currently, each publisher can only measure its own data. They can understand volume but, while some collect extensive user data through registration, in many cases they know little about their visitors. That's why Nielsen measures people.

Online audiences don't just visit websites in a vacuum – they are real people with real lives and real families and they no longer consume media in a linear way. When Nielsen recruits people for a panel, we do so with their explicit permission, and that allows us to get to know them. We construct panels that statistically represent the census of the region, and this gives us (and our clients) unique context about consumer behaviour across a wide variety of devices – computers, yes, but also televisions, smartphones, tablets, and more.

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BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market

BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market | Big Media (En & Fr) | Scoop.it

SecondSync, a leading UK social TV analytics provider who work with the BBC, ITV, Channel 4, UKTV, FremantleMedia and other large UK brands, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its groundbreaking platform.

Andy Littledale, Managing Director of SecondSync said:

“We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.


The innovation means that for the first time broadcasters, programme-makers and advertisers can see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives tune-in.

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Les clés de la social TV par NPA conseil | Observatoire des Smart TV

Les clés de la social TV par NPA conseil | Observatoire des Smart TV | Big Media (En & Fr) | Scoop.it

NPA conseil a livré ce mardi ses « Clés de la social TV » , c’est l’une des premières vraies études développées sur ce sujet tant évoqué.

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Le marché des biens culturels dématérialisés représente 943M d'euros en 2012 - FrenchWeb.fr

Le marché des biens culturels dématérialisés représente 943M d'euros en 2012 - FrenchWeb.fr | Big Media (En & Fr) | Scoop.it

Selon les résultats de l’étude Consumer Choices menée par GfK pour l’année 2012, les ventes de biens culturels dématérialisés (livres, vidéos, jeux vidéos et musiques) ont progressé de 23% entre 2011 et 2012, passant de 767M à 943M d’€ de CA.

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Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote | Big Media (En & Fr) | Scoop.it
Is ‘House of Cards’ a success? Social TV has the answer
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Les usages des contenus de la chaîne musique de Dailymotion seront certifiés par Transparency - Offremedia

Les usages des contenus de la chaîne musique de Dailymotion seront certifiés par Transparency - Offremedia | Big Media (En & Fr) | Scoop.it
Dailymotion a annoncé jeudi dernier un partenariat avec Transparency, un tiers de confiance européen spécialisé dans la gestion des droits musicaux issus de l’exploitation numérique des contenus.
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Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI | Social Media Today

Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI | Social Media Today | Big Media (En & Fr) | Scoop.it

How do brands measure the effectiveness of their marketing efforts in a converged media model, with a growing proliferation of paid, owned and earned channels?

Two approaches to start answering the question are to seek ways to standardize our thinking around a) what we measure and b) how we measure it. In a converged media world, brands need comparable measures that transcend one media and address all – and that measure increasingly looks and sounds like online gross rating points (GRPs) hailing from TV, but with an interesting new twist to it – as opposed to its TV cousin, online GRPs aim to measure the actual reach of its intended ad messages...

 

The move into the newsfeed – on Google, Facebook and mobile, suggests that besides massive reach online and in social ads, we are on the brink of adding another dimension to the ad efforts – that of consumer engagement. Consumer engagement data will find its way into metrics such as Online Campaign Ratings to help agencies and brands gauge where, who and why these consumers engage and amplify the brand message. That - I predict - will be the point when digital and social ads will become a self-funded effort and a dawn of a new age of marketing – with a very clear and measurable ROI attributed to them.

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[Etude] Yves Del Frate – Havas Media France : « De la France TV à la France Twitter ! »  | FrenchWeb.fr

[Etude] Yves Del Frate – Havas Media France : « De la France TV à la France Twitter ! »  | FrenchWeb.fr | Big Media (En & Fr) | Scoop.it

Havas Media a révélé récemment les résultats de la troisième vague de son Baromètre MPG POE, mesure annuelle de « Media Performance Globale » qui analyse la perception que les consommateurs ont des marques en pleine période de transformation digitale de notre société. Cette perception est étudiée à travers les trois dimensions des médias :
Paid Media / médias payants = la publicitéOwned Media / médias privés = points de vente, sites, pages Facebook..Earned Media / médias publics = bouche à oreille, couverture médias…

 

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Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now | TechCrunch

Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now | TechCrunch | Big Media (En & Fr) | Scoop.it
The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research...

Via Ludovic Bostral
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90% des Américians pensent que les internautes partagent trop de contenus sur les médias sociaux | FrenchWeb

90% des Américians pensent que les internautes partagent trop de contenus sur les médias sociaux | FrenchWeb | Big Media (En & Fr) | Scoop.it
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Mobile Advertising to Triple by 2016 Says Yankee Group | Mobile Marketing Watch

Mobile Advertising to Triple by 2016 Says Yankee Group | Mobile Marketing Watch | Big Media (En & Fr) | Scoop.it
Add another reputable study to the pile of optimistic reports heralding a huge future for the growth of mobile advertising.

On Tuesday, Yankee Group published “Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass,” which showcases how and why mobile advertising is finally hitting its stride.

The firm estimates that global mobile advertising revenue will expand by three and a half times its present level by 2016.

Mobile advertising is exploding in new geographies, the report reads, pointing to so-called “high-growth markets” like Brazil, India and China as places that will drive the increase.

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Nielsen Strengthens TV to Online Ad Data Link | ClickZ

Nielsen Strengthens TV to Online Ad Data Link | ClickZ | Big Media (En & Fr) | Scoop.it

Nielsen is partnering with a handful of digital ad technology and management firms to help advertisers reach TV audiences online. The Nielsen Online Audience Segments - TV Viewing offering is another step in Nielsen's quest to connect television to online advertising seamlessly, in part by applying some entrenched television ad audience standards to digital ads.

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Online Video Ads Hit a Record: 11 Billion Spots Streamed in June

Online Video Ads Hit a Record: 11 Billion Spots Streamed in June | Big Media (En & Fr) | Scoop.it
It's official: Online video advertising is a force to be reckoned with. More than 11 billion ads streamed over the Web in June, amounting to 25% of all video content viewed.
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Why Google will crush Nielsen

Why Google will crush Nielsen | Big Media (En & Fr) | Scoop.it

The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention.

But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?

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Les dépenses des annonceurs en 2012 et les prévisions pour 2013 | France Pub

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New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | Big Media (En & Fr) | Scoop.it

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes.

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L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia

L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia | Big Media (En & Fr) | Scoop.it
L’Internet Advertising Bureau publie un nouveau rapport de recherche sur la complémentarité TV/Internet, intitulé «A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness».

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Pour les campagnes des produits de grande consommation, l’étude réalisée à partir de l’outil «Nielsen TV/Internet Fusion Data» montre que l’on gagne 2 pts, 2,9 pts et 3,4 pts de couverture quand on déplace 5%, 10% et 15% du budget TV vers Internet (display et vidéo). Pour les campagnes des autres catégories, le gain de couverture est encore plus élevé : 4 pts, 5,4 pts et 6,2 pts. Dans le cas où l'on déplace 15% du budget TV vers Internet, 26% des personnes touchées le sont avec les deux médias.

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En moyenne, le spectateur d’un spot de publicité sur Internet voit 87% du spot, soit une durée de 20 secondes. Cette réceptivité est meilleure pour les midrolls que pour les prerolls et les postrolls.

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In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer

In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer | Big Media (En & Fr) | Scoop.it

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention.

Read more at http://www.emarketer.com/Article/2013-Mobile-Social-Lead-Shift-Traditional-Media-Digital/1009677#BhTrKz3E18T57IvT.99

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Growing connected TV ecosystem offering expanding advertising opportunity | Rapid TV News

Growing connected TV ecosystem offering expanding advertising opportunity

 

Indeed nearly half (45%) of respondents intend to change their televisions in the next 12 months with connected TVs as the replacement. Of those consumers expecting to replace their TV, 8% say they are “very likely” to purchase a smart TV; adding to this the existing base of 11% of households with a smart TV, total adoption nears 20% of homes in 2013. Growth in connected TV for long-form video viewing use has jumped from 30-35% in the past year. Video viewing is projected to grow to 42%, showing growth accelerating at 7% annually.

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Infographie : La répartition des investissements publicitaires online en 2016

Infographie : La répartition des investissements publicitaires online en 2016 | Big Media (En & Fr) | Scoop.it
Avec l'apparition de la télévision en 1920, les annonceurs ont privilégié les médias permettant de cibler des millions de personnes. Avec la montée en puissance de l'Internet, ils bénéficient désormais de plus de flexibilité à moindre coût.
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Etude sur l'émergence du deuxième écran en mode #SocialTV

Etude sur l'émergence du deuxième écran en mode #SocialTV | Big Media (En & Fr) | Scoop.it

Les téléspectateurs regardent désormais leurs programmes TV préférés en restant connectés avec leur réseau social. L'infographie ci-dessous démontre l'ampleur du phénomène avec des chiffres impressionnants. On comprend mieux pourquoi les grands networks américains investissent massivement dans les applications mêlant écran TV et écrans compagnons (SmartPhones et Tablettes).

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Future of Connected TV Mindshare

The latest in Mindshare's 'Future Of...' series focuses on connected TV.

Via laurent guerin
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Report highlights tablets boost for TV

Report highlights tablets boost for TV | Big Media (En & Fr) | Scoop.it

In April 2010, Apple introduced the iPad and started what is widely considered a revolution in consumer media consumption, selling 84 million units worldwide in slightly over two years. Since
that time, tablets based on Google’s Android operating system have been introduced from companies including Amazon, Asus, Motorola, and Samsung and are today gaining market share.

 


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Le profil des utilisateurs de TV connectée mis en lumière par Rovi/Decipher Research - Offremedia

Le profil des utilisateurs de TV connectée mis en lumière par Rovi/Decipher Research - Offremedia | Big Media (En & Fr) | Scoop.it
La société Rovi Corporation - qui propose des solutions numériques dans le domaine du divertissement - a fait réaliser une étude sur les utilisateurs de TV connectée, leurs habitudes et leur consommation des médias et de la publicité.
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Most Engaged Brand Fans Drive Significant Earned Media - ClickZ mobile

Most Engaged Brand Fans Drive Significant Earned Media - ClickZ mobile | Big Media (En & Fr) | Scoop.it

Social media marketing software company Wildfire released data highlighting the importance of identifying and engaging the most influential fans for a brand.

The data showed that sharing on social media campaigns generates a significant amount of earned media. For every "sharer," an average of 14 earned media impressions were generated. Sharing also seems to have a strong impact on page engagement as well. Brands that are especially effective at engaging sharers and advocates through campaigns create three times more likes, shares and comments on their pages than other brands.

The data also concluded that for every 10 advocates a brand gets to join their social campaign, 13 new people will engage with the campaign through clicks, entries, or other interactions.

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