ComunicaFarma
969 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Javi T from Health Care Social Media And Digital Health
Scoop.it!

How Healthcare Professionals Can Improve Online Health Literacy

How Healthcare Professionals Can Improve Online Health Literacy | ComunicaFarma | Scoop.it

Margaret Whitehead in the early 1990s wrote "Equity in health implies that ideally everyone should have a fair opportunity to attain their full health potential and, more pragmatically, that no one should be disadvantaged from achieving this potential, if it can be avoided."We believe this now extends to access to online healthcare information and support.


Via Marie Ennis-O'Connor
more...
Marie Ennis-O'Connor's curator insight, May 1, 2013 8:46 AM

Join us for our next #HCSMBM Chat On Twitter

Rescooped by Javi T from i-Pharma Digital
Scoop.it!

Pharma Communications in a Digital Era – A White Paper

Pharma Communications in a Digital Era – A White Paper | ComunicaFarma | Scoop.it
Mark Senak at Eye on FDA published a detailed white paper about the regulatory issues of pharma communications in social media. This white paper with the practical open access guide we published a ...

Via Nikos Papaioannou
more...
No comment yet.
Rescooped by Javi T from COMunicación en Salud
Scoop.it!

Las farmacias se apuntan a la telemonitorización

Las farmacias se apuntan a la telemonitorización | ComunicaFarma | Scoop.it

Las farmacias están incorporando las tecnologías aplicadas a la salud (TIC) para mejorar su atención a los pacientes en su casa, según un artículo que recoge El Global. Los Servicios de Ayuda Domiciliaria (SAD) puestos en marcha por diversos colegios farmacéuticos, por los cuales las farmacias acreditadas entregan directamente en el domicilio del paciente, principalmente dependientes, los denominados sistemas personalizados de dosificación (SPD), ya están plenamente desarrollados desde hace años en diversas regiones de España. Este sería el caso, entre otras, de País Vasco o Galicia.

 

Sin embargo, la 'presencia' de las farmacias en los domicilios puede ir mucho más allá de la entrega de SPD. En este sentido, las nuevas tecnologías abren un nuevo universo por explorar en el campo de la asistencia farmacéutica domiciliaria. Por ejemplo, servicios como la telemonitorización pueden resultar desconocidos a día de hoy para farmacéuticos y pacientes, pero cada vez son más voces las que hablan de ellos como una de las herramientas que acercarán todavía más, en un futuro próximo, la oficina de farmacia a casa.

 

La telemonitorización debe ser vista como "un complemento de los SPD y, de manera especial, de gran utilidad en pacientes que requieren un control periódico de otros factores que influyen en la evolución de su patología además de su tratamiento, como los hipertensos", indica Josep Arasa, farmacéutico especialista en Farmacia Industrial y Galénica y director de la empresa Sistemas de Dosificación de Medicamentos, que oferta servicios de este tipo.

 

 Características del servicio

 

¿En qué consiste la telemonitorización? "Cuando el paciente se toma la medida de temperatura o tensión desde su domicilio, los resultados son enviados directamente a un servidor por dos tipos de vías: por teléfono móvil (a través de una aplicación creada para tal fin) o por vía bluetooth, si el dispositivo que se le ha facilitado al paciente en la botica para sus mediciones dispone de este sistema", explica Arasa.

 

De forma paralela, "el farmacéutico tiene acceso permanente a este servidor vía Internet para conocer los resultados de todas las mediciones realizadas por el paciente. Incluso, el propio servidor tiene establecidos unos márgenes de control que avisan al profesional cuando los resultados no se sitúan dentro de los parámetros normales", concreta este experto. En función de los resultados de estas mediciones, sobre todo si los mismos son negativos, el boticario actuaría en consecuencia: comunicándose con el paciente, informando al médico...

 

 Experiencia en hospitales

 

La telemonitorización puede considerarse un servicio de futuro para mejorar la atención domiciliaria desde las boticas. En cambio, ya es una realidad en otros ámbitos asistenciales. Por ejemplo, la Generalitat de Cataluña ya utiliza este sistema en algunos de sus hospitales y, en concreto, en pacientes que han recibido el alta pero sobre los que se requiere mantener un control en la posterior hospitalización domiciliaria. "También este servicio ha llegado a las boticas de varios países europeos", recuerda Arasa.

 

No obstante, como en tantas otras situaciones, su implantación en las farmacias españolas tiene actualmente un principal enemigo: la crisis económica. "Requiere de la inversión del farmacéutico y del propio paciente (alquiler de los dispositivos), pero está demostrado que la telemonitorización reduce los ingresos hospitalarios y, por tanto, genera ahorros a la Administración", precisa Arasa. Por ello, como beneficiaria de este sistema, la Administración tendría mucho que decir en el objetivo de adelantar este futuro al presente. 

 

 


Via COM SALUD
more...
COM SALUD's curator insight, April 23, 2013 8:23 AM

La liberalización del sector farmacéutico, que se está estudiando por el Ministerio de Sanidad a instancias de la Unión Europea, traerá consigo cambios en la manera en la que las farmacias se relacionan con los pacientes. Aquellas farmacias que innoven y ofrezcan servicios de valor añadido restarán cuota de mercado a aquellas que se limiten a dispensar de manera presencial. 

Unesco Telemedicine's comment, May 9, 2013 5:46 AM
Resulta peligroso considerar a las farmacias en el entorno de las UNIDADES TRANSVERSALES o Cuidado Integral del paciente salvo para la accesibilidad a medicamentos. El resto requiere una estructura sanitaria especifica.
Scooped by Javi T
Scoop.it!

A Lesson In Service: How Not To Treat Prospective Customers

A Lesson In Service: How Not To Treat Prospective Customers | ComunicaFarma | Scoop.it
After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things should have gone.
more...
No comment yet.
Scooped by Javi T
Scoop.it!

How Physicians Can Adopt Social Media (Before It's Too Late) | HealthWorks Collective

How Physicians Can Adopt Social Media (Before It's Too Late) | HealthWorks Collective | ComunicaFarma | Scoop.it
The writing is on the wall. Patients can and will shop around when they have to use more of their own money to pay for healthcare, and there are better channels of communication and information available to make those decisions.
more...
No comment yet.
Scooped by Javi T
Scoop.it!

CARTERA DE SERVICIOS EN LA FARMACIA

CARTERA DE SERVICIOS EN LA FARMACIA | ComunicaFarma | Scoop.it
 



El pasado día de 10 abril fui invitado a la jornada organizada en el colegio oficial de farmacéuticos de Vizcaya por parte de Correo Farmacéutico y Laboratorios TEVA dentro de las jornad
more...
No comment yet.
Rescooped by Javi T from healthcare technology
Scoop.it!

Social media comes to health care

Social media comes to health care | ComunicaFarma | Scoop.it

A number of startups think social media is the cure for a broken health care system.

 

What makes a social network valuable ? Facebook (FB), with more than 1 billion active monthly users posting photos, sending messages, and updating their status, has an impressive market capitalization of $65 billion, or about $65 per user. But Wall Street has assigned a valuation of almost $18.5 billion, or $92.50 per user, to LinkedIn (LNKD), the professional networking site that offers its 200 million members arguably more crucial services, such as help finding jobs. Now a cadre of social platforms aims to disrupt the way consumers share information about personal health, physicians, and treatments. Despite a proliferation of apps that let people monitor every movement and morsel they eat, information technology has yet to revolutionize health care the way it has upended, say, shopping. What the upstarts lack in scale (for now), they more than make up for in utility. Imagine joining an online global community of people with the same rare disorder, or finding a doctor on the basis of detailed patient reviews. Facebook may provide its fans with tools they love, but this new wave of social networks offers tools that its users can't live without -- in some cases literally. 


Via nrip
more...
kc odonkor's curator insight, May 1, 2013 9:01 AM

it came, it is here to stay, and perhaps, to conquer...

Rescooped by Javi T from Salud Conectada
Scoop.it!

El poder de las redes sociales e internet en manos de las asociaciones

El poder de las redes sociales e internet en manos de las asociaciones | ComunicaFarma | Scoop.it
Son muchos ya, los años que las distintas asociaciones llevamos trabajando a favor de nuestros asociados. Mucho ha cambiado desde que las primeras asociaciones de pacientes enfermedades metabólicas...

Via ChemaCepeda
more...
ChemaCepeda's curator insight, March 19, 2013 6:07 AM

Los pacientes ya están y nos animan a entrar y participar en sus conversaciones

Scooped by Javi T
Scoop.it!

Mapas de experiencia del cliente: otra herramienta para centrar la estrategia en el cliente.

Mapas de experiencia del cliente: otra herramienta para centrar la estrategia en el cliente. | ComunicaFarma | Scoop.it
Un mapa de experiencia del cliente es una idea muy simple: un diagrama que ilustra los pasos que dan tus clientes para comprometerse con tu compañía, puede ser un producto, una experiencia online, una...
more...
No comment yet.
Rescooped by Javi T from New pharma
Scoop.it!

Digital technologies & analytics as top strategic priority in 2013 for pharma

Digital technologies & analytics as top strategic priority in 2013 for pharma | ComunicaFarma | Scoop.it
Maybe the gap between consumer packaged good marketers and pharma marketers is finally closing. According to a new Accenture Report  ”the sales and marketing models of today need to be reshaped in order to be successful in today’s “new normal.  Reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing executives.”

Accenture says, There is a customer engagement revolution in motion in the Life Sciences industry as it faces life in the “new normal” after the peak of the patent cliff1. The industry is in an era where targeting specific populations and improving patient outcomes is critical for specialty products and where reaching more customers in rapidly developing markets is paramount for growth. This revolution is requiring companies to rethink how they can reach patients, payers, providers and governments in both mature and emerging markets—at speed, at the right price and with the right information for each target audience. This is a significant change from the “feet on the street,” single message selling model that worked well for blockbuster drugs in mature healthcare markets.

And I think I finally found out why agency people are reporting that pharma is spending more in digital marketing. According to the report

The use of third-party service providers is a relatively common practice in the industry that will continue to increase.

...

The real challenge is can third parties really provide the best analytics and digital marketing strategy as someone who actually works within the brand team/company?  It has been my experience that too many pharma companies treat third parties as vendors and don’t always share every bit of important information. Even more important outside agencies need to understand the dynamics, including the corporate politics, within the organization.  Employees who don’t understand digital marketing and want to hold onto more “glamorous” channels like TV may fight the shift in dollars to analytics and digital marketing. Still this is great news for pharma which has a reputation of coming late to the party.


Via rob halkes
more...
rob halkes's curator insight, April 4, 2013 1:17 PM

Watch the experience of the blogger by this observation: "It has been my experience that too many pharma companies treat third parties as vendors and don’t always share every bit of important information.".. It resembles my own experience. Hence, indeed, using social channels for one's marketing intetnions is not easy to do: the whole company and its strategy is at stake. Not an easy thing so and one needs to make precautions!

By the way, look here for the reference to the very Accenture survey:

http://bit.ly/Y0jjWC

 

Rescooped by Javi T from #eHealthPromotion, #SaluteSocial
Scoop.it!

What’s keeping your doctor off Twitter

What’s keeping your doctor off Twitter | ComunicaFarma | Scoop.it

Patients are actively looking to engage their physicians online, but doctors aren't too keen on the idea. What's the big fuss?


Via Giuseppe Fattori
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Although We 'Online Diagnose,' Few Of Us Share Health Info On Social Media Sites

Although We 'Online Diagnose,' Few Of Us Share Health Info On Social Media Sites | ComunicaFarma | Scoop.it
When it comes to posting on social media sites, there are few areas of our lives that are off limits.We post about eating, working, playing, hunting, quilting - you name it. Just about e
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Pharma is going to have to become a tech company

Pharma is going to have to become a tech company | ComunicaFarma | Scoop.it
If the new about an Apple iWatch turns out to be reality healthcare marketers had better be ready because the healthcare applications are endless for device like this.   Imagine a watch reminding y...
more...
No comment yet.
Scooped by Javi T
Scoop.it!

The 7 Habits of Highly Patient Centric Providers

The 7 Habits of Highly Patient Centric Providers | ComunicaFarma | Scoop.it
Since Dr. Farzad Mostashari's (the U.S. "healthIT czar") keynote presentation at the 2012 HIMSS conference, I've repeatedly heard that 2013 is the year of patient engagement.
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Pinterest, How to Use Pinterest to Drive More Traffic | Social Media Examiner

Pinterest, How to Use Pinterest to Drive More Traffic | Social Media Examiner | ComunicaFarma | Scoop.it
Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Big Data is a Big Deal for Biomedical Research | The White House

Big Data is a Big Deal for Biomedical Research | The White House | ComunicaFarma | Scoop.it
Earlier this month, the National Institutes of Health announced that the President’s FY14 budget proposal will provide at least $40 million to launch a new Big Data to Knowledge (BD2K) program, significantly expanding NIH’s participation in the...
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Patients must be the architects of digital health

In the age of austerity you can pretty much boil healthcare policy down to the maxim ‘doing more with less’.
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Physicians: Why Your Future Is Online (and How to Own It)

Physicians: Why Your Future Is Online (and How to Own It) | ComunicaFarma | Scoop.it
Back in the early 2000s, Google launched a short-lived project called Google Answers. Users could submit questions, and a team of researchers would post answers on a public forum. When I looked clo...
more...
No comment yet.
Rescooped by Javi T from Digital Health
Scoop.it!

HealthKeep Launches An Anonymous Social Network To Let You Share And Track Health Information

HealthKeep Launches An Anonymous Social Network To Let You Share And Track Health Information | ComunicaFarma | Scoop.it
Services like HealthTap have proliferated over the last year as a way to let anyone with questions about their health connect with real, licensed physicians online and avoid the pain of waiting in line at the doctor's office.

Via Alex Butler
Javi T's insight:

Red social anónima para compartir y seguir datos de salud

more...
Gail Worthington-Eyre's curator insight, April 17, 2013 7:58 PM

This is an excellent example of how a social media platform can be integrated into health care at the community level but, does it open the door for people seeking answers to health conditions to be led in the wrong direction by the online community.

 

It is not clear how the Medical Officers intervene with the online chat. Nevertheless it is a creative and exciting start up that will evolve over time and hopefully respond to the community issues.

Rescooped by Javi T from Digital Health
Scoop.it!

Four Reasons Doctors Worry About Social Media

Four Reasons Doctors Worry About Social Media | ComunicaFarma | Scoop.it
Rather than isolating doctors, emerging technologies promise to be fundamentally enabling, allowing doctors to redefine and strengthen their relationships -- with patients and with colleagues. The result: a new sense of connection and meaning.

Via Alex Butler
more...
David Yates's curator insight, April 14, 2013 12:41 PM

Finally. The relationship between patients and their Doctors can transform communications and build relationships, leading to much more transparency, innovation, education and preventive treatments. Ideally and hopefully, the realm of social media can trigger a paradigm shift wherein dostors, colleagues and patients can address causes of illnesses and mitigate them rather than treat symptoms.

Scooped by Javi T
Scoop.it!

¿Las 10 mejores campañas de Social Media por Farmacéuticas?

¿Las 10 mejores campañas de Social Media por Farmacéuticas? | ComunicaFarma | Scoop.it
 

Hoy quiero dejar aquí una presentación que me resultó muy útil hace unos meses en la que se hablaba de las posibles 10 mejores campañas de Social Media por parte de la industria farmacéutica
more...
No comment yet.
Rescooped by Javi T from Digital Health
Scoop.it!

Market Ripe for Health and Wellness Gamification Startups

Market Ripe for Health and Wellness Gamification Startups | ComunicaFarma | Scoop.it
A new study shows that employers are increasingly relying on gamification startups to improve employee health and wellness engagement.

Via Alex Butler
more...
No comment yet.
Rescooped by Javi T from Digital Health
Scoop.it!

The 64 Best Health and Fitness Apps of 2013

The 64 Best Health and Fitness Apps of 2013 | ComunicaFarma | Scoop.it
Mobile apps are revolutionizing the way we run faster, get stronger, and eat better. From the silly (zombies!) to the scientific (genetics!) here are the best 64 health and fitness mobile apps of 2013.

Via Alex Butler
more...
Matched Media's curator insight, April 7, 2013 12:11 PM

Mobile Phones Can Help Us Lead Better Lives - One Healthier Choice At A Time!

Scooped by Javi T
Scoop.it!

Social Media in Healthcare: How to Harness the Marketing Opportunity | HealthWorks Collective

Social Media in Healthcare: How to Harness the Marketing Opportunity | HealthWorks Collective | ComunicaFarma | Scoop.it
Social Media: Part One
more...
No comment yet.
Scooped by Javi T
Scoop.it!

Using Information Technology and Social Networking for Recruitment of Research Participants: Experience From an Exploratory Study of Pediatric Klinefelter Syndrome

Using Information Technology and Social Networking for Recruitment of Research Participants: Experience From an Exploratory Study of Pediatric Klinefelter Syndrome | ComunicaFarma | Scoop.it
Using Information Technology and Social Networking for Recruitment of Research Participants: Experience From an Exploratory Study of Pediatric Klinefelter Syndrome
more...
No comment yet.