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All work and all play (legendado) - YouTube

Este vídeo é o resultado de diversos estudos realizados pela Box1824. É um projeto sem fins lucrativos ou comerciais. Box1824 é uma empresa de pesquisa espec...
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14 Must-Dos for Content Marketers in 2014

Still defining what type of content marketer you want to be in 2014? Discover the 14 content marketing must-dos and turn your content hopes into reality. I...
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10 Terrible Vintage PSAs That Should Stay in the Past

10 Terrible Vintage PSAs That Should Stay in the Past | Comunicadores Associados | Scoop.it
After watching these awful PSAs from the 1950s, you'll be happy those days are long gone.

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Make your website more attractive | A how to guide.

Make your website more attractive | A how to guide. | Comunicadores Associados | Scoop.it
There are a lot of things that every website owner should consider other than usability. This is because, the internet is an interactive platform and the u

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April L. Kirkwood, M.Ed.'s curator insight, October 20, 2013 12:47 PM

The emphasis here is marketing and the importance of the total picture incorporating theme, tone, and of course, curation.

Alexis Chontos's curator insight, October 26, 2013 11:28 AM

What do you think?

Lori Wilk's curator insight, October 29, 2013 1:17 AM
We need a constant source of new ideas- Thanks #design #marketing #websites
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FREE STUFF | Resources for Designers and Developers

FREE STUFF | Resources for Designers and Developers | Comunicadores Associados | Scoop.it
We follow many designers and developers and of course websites that share or release resources to help design community.We write down them all every day and at the beginning of each week we bring them together and share with you.Most of the...

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Mark Strozier's curator insight, November 11, 2013 2:51 PM

Tons of free resources, tools, and just plain useful tools. Oh by the way... FREE!

Camilo Rivera's curator insight, November 11, 2013 5:31 PM

FREE STUFF | Resources for Designers and Developers

Lori Wilk's curator insight, November 22, 2013 1:45 PM

Thank-you for sharing. #design#developers#socialmedia

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Facebook Says These Are The 20 Best Brands On The Social Network

Facebook Says These Are The 20 Best Brands On The Social Network | Comunicadores Associados | Scoop.it
Take notes.
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Which Content Marketing Tactics Get the Best ROI? - eMarketer

Which Content Marketing Tactics Get the Best ROI? - eMarketer | Comunicadores Associados | Scoop.it
Marketers are increasingly focused on content marketing—and are taking a hard look at which tactics are worth the time and effort.
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It's Official: Teens Are Bored With Facebook

It's Official: Teens Are Bored With Facebook | Comunicadores Associados | Scoop.it
Facebook even admits it's losing younger users.
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Comunicadores Associados | Scoop.it

Excerpted from article:
"As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you.
For example, the classic “hero’s journey” from Joseph Campbell’s. Later, in 1992, screenwriter and story consultant Christopher Vogler took Campbell’s structure, modernized it for today’s audiences, and reduced it to 12 stages in his book.

In Managing Content Marketing, Joe and I reduced Vogler’s stages to 10 steps for developing your content marketing brand journey. But before I jump in to explain those 10 steps, know that this is just a framework, not a “to-do” list or a template. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

Step 1: The conventional market;
Step 2: The challenge;
Step 3: The rejection of the challenge;
Step 4: Appointment of the sage;
Step 5: Crossing into the unfamiliar;
Step 6: Map the road of challenges;
Step 7: The final challenge;
Step 8: Looking back;
Step 9: The final renewal;
Step 10: The celebration..."

Read full article here:
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

 


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Sam Stern's curator insight, March 2, 2013 10:19 AM

mHealth's next big challenge is patient engagement. Telling great stories about how mhealth technology will make a difference in peoples health and well being is a more effective approach than focusing on technology.  This article is a nice resource to learn how. 

Art Jones's curator insight, March 26, 2015 2:22 PM

The Hero's Journey with a succinctly stated twist added to enable and fuel content marketing process. 

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Leveraging the Latest Content Consumption Trends

Leveraging the Latest Content Consumption Trends | Comunicadores Associados | Scoop.it

Content marketing is shifting. Are you keeping up with all the new channels and devices?

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Comunicadores Associados | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]
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Infographic: What’s Driving Mobile Marketing in 2014? | Mobile Marketing Watch

Infographic: What’s Driving Mobile Marketing in 2014? | Mobile Marketing Watch | Comunicadores Associados | Scoop.it
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The golden networking tip most freelancers overlook

The golden networking tip most freelancers overlook | Comunicadores Associados | Scoop.it
When we as freelance designers think about networking, we generally think about meeting potential clients.

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Mark Strozier's curator insight, October 8, 2013 5:08 PM

This is a brilliant article on networking with your peers--other designers, photographers, ilustrators, etc.


It gives good examples of how to break through the "my competition, my enemy" perspective.


Not sure how this would fly locally in my market, but I'm would definitely like to test it out.

Jennifer Colmenares's curator insight, October 9, 2013 1:43 PM

Great advice for all!

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Unsplash | Free (do whatever you want) hi-resolution photos.

Unsplash | Free (do whatever you want) hi-resolution photos. | Comunicadores Associados | Scoop.it

Free (do whatever you want) hi-resolution photos. 10 new photos every 10 days. Subscribe


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Mark Strozier's curator insight, November 25, 2013 5:47 PM

This is a great way to find (and share) top-shelf photography! All available free for use. Another great find on Tumblr.

Photo by: Jennifer Trovato


Thanks for the link [url=/u/2279693 x-already-notified=1]Barbara Vigier[/url]!

Jan Klassiek's comment, October 11, 2014 10:48 AM
I had a look at unsplash: it's what you say: top-shelf!
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Infographic: 25% of marketing budget spent on c...

Infographic: 25% of marketing budget spent on c... | Comunicadores Associados | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).
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If you take pictures with a DSLR, you need this page!

If you take pictures with a DSLR, you need this page! | Comunicadores Associados | Scoop.it
We love cheatsheets as one can refer to them and make quick amendments to better our skills. Since many loved our last compilation of cheatsheet for designers, we’ve decided to compile another set of cheatsheets, this time for photographers.

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Gareth Capon's curator insight, May 30, 2013 2:34 AM

Very useful for a total novice like me...

Mahani Mohamad's curator insight, June 2, 2013 12:45 PM

lerning the rope

 

Ricky Corey's comment, June 20, 2013 7:21 PM
you`re right .. ta ...
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Forget the 4 P's. Build Your Brand through the 5 sources of Connectivity

Forget the 4 P's. Build Your Brand through the 5 sources of Connectivity | Comunicadores Associados | Scoop.it
The Evolution of Brands Beyond the Product Most of us started learning about marketing by looking at the 4 P's: Product, Price, Promotion and Place. While I've seen people adding P's, a fifth on...
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64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | Comunicadores Associados | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


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Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
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Infographic: Why B2B firms should leverage social media in 2013

Infographic: Why B2B firms should leverage social media in 2013 | Comunicadores Associados | Scoop.it
In a new infographic, Real Business Rescue provides a round-up of facts and figures to illustrate the benefits of social media for B2B marketers.
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Erin Boykin's curator insight, March 2, 2013 2:49 PM

Infographic - facts/figures - benefits of social media for B2B marketers.