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B2B Sales and Marketing in 2014 | Social Media Today

B2B Sales and Marketing in 2014 | Social Media Today | Why Social Media | Scoop.it
Here are five key trends in B2B marketing and sales that can contribute to your success in 2014.
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Is Your B2B Content Just a Pit Stop? - Marketing Interactions

Is Your B2B Content Just a Pit Stop? - Marketing Interactions | Why Social Media | Scoop.it
B2B marketers have taken up the challenge to create great content. They're investing time, effort and money into content marketing. People are reading their content. But, effectiveness remains elusive. Only 9% strongly agree with the statement: "I know our digital marketing is working." That's only 92 of over 1,000 marketers. Yet, 93% of B2B marketers use content marketing. Does this...
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Advent for Asset Management - YouTube

Advent for Asset Management: a true end-to-end platform for wealth managers and institutional asset managers. Spanning the entire investment management proce...
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Not just for consumers: why social media matters for business to business marketing

Not just for consumers: why social media matters for business to business marketing | Why Social Media | Scoop.it
Get it right, and social media marketing can play a key role in the B2B customer journey
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Infographic: B2B content marketing trends | Sherrilynne Starkie

Infographic: B2B content marketing trends | Sherrilynne Starkie | Why Social Media | Scoop.it
Great stats about 2013 B2B marketing and content trends.
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UK Consumers Want Useful, Not Perpetual, Email Marketing Messages

UK Consumers Want Useful, Not Perpetual, Email Marketing Messages | Why Social Media | Scoop.it
Email as a marketing tool remains very relevant in the UK. More internet users of all ages prefer to be contacted via email marketing than any other method. However, marketers should be wary of making communications too often—the mantra should be “more relevant, less frequent.”
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Advent Tamale RMS - A Competitive Advantage - YouTube

Tamale RMS brings together all your research notes, models, market data and emails, and presents it in a format for decision making. Developed specifically f...
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