Competitive Intelligence
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Competitive Intelligence
Know your position of strength and use it to win.
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Mapping Your Brand's Strategic Sweet Spot

With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
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A Better Way to Map Brand Strategy
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Market Analysis Benchmarking

Market Analysis Benchmarking | Competitive Intelligence | Scoop.it
2012 saw the world's largest Market Intelligence study ever completed. Over 700 global leaders took the stage to build the most powerful Market Analysis.
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Competitive Strategy – 6 Ways to Enhance Competitive Intelligence from the Salesforce | The Brainzooming Group

Competitive Strategy – 6 Ways to Enhance Competitive Intelligence from the Salesforce | The Brainzooming Group | Competitive Intelligence | Scoop.it
competitive intelligence process for a client. The B2B company wants to better collect, analyze, and disseminate valuable insights on competitive strategy. As
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Some really good ideas for aggregating Competitive Intelligence information from across the enterprise.

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Using IT as a Competitive Weapon: Dow Chemical, PepsiCo, and the Internet of Things

Using IT as a Competitive Weapon:  Dow Chemical, PepsiCo, and the Internet of Things | Competitive Intelligence | Scoop.it
Companies interested in exploring whether the Internet of Things (IoT) is a worthwhile investment have three different paths they can go down. The Internet of Things connects intelligent physical e...
Ron Carson's insight:

It's great when we get past the hype of marketing and IT hype-phrases like "cloud" or "big data" or "Internet of things" and get down to real world examples that illustrate how the technology can create business advantage.  

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Why Thought Leadership Is Absolutely Essential To Professional Services Firms - Forbes

Why Thought Leadership Is Absolutely Essential To Professional Services Firms - Forbes | Competitive Intelligence | Scoop.it
In a hyper-competitive environment when – at their core – all services and products are commodities, business development separates the successful from the rest.
Ron Carson's insight:

"In many ways, the international strategy consulting firm, McKinsey & Company intentionally or unintentionally led the way in developing thought leadership as a business development strategy." – use competitors' thought leadership efforts as a source of competitive intelligence: where are they placing their bets?

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Milliman launches competitive intelligence tool for insurers - PR Newswire (press release)

SEATTLE, May 11, 2015 /PRNewswire/ -- Milliman, Inc., a premier global consulting and actuarial firm, today...
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Competitive Intelligence for insurers -- another example of big data turning into useful/actionable information.

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IBM, Facebook Team Up on Marketing Analytics Mashup - Entrepreneur

IBM, Facebook Team Up on Marketing Analytics Mashup - Entrepreneur | Competitive Intelligence | Scoop.it
The goal is to drive personalized campaigns, both on the social network and across other digital channels.
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Why strategy matters | SoundBite | Strategy&

Why strategy matters | SoundBite | Strategy& | Competitive Intelligence | Scoop.it
Why strategy matters: Watch this video to find out how you can build the right strategy and turn turmoil into transformation.
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Great Article here on Strategy.  If you fail to plan you are planning to fail...

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Rival IQ allows clients to analyze market landscapes - PRWeek

Rival IQ allows clients to analyze market landscapes - PRWeek | Competitive Intelligence | Scoop.it
Rival IQ allows clients to analyze market landscapes
PRWeek
Rival IQ is a marketing-intelligence tool that allows clients to track and analyze their competitive market landscapes across social media, social content, the Web, and SEO-based metrics.
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How “Framing” Impacts Your Competitive Intellig...

How “Framing” Impacts Your Competitive Intellig... | Competitive Intelligence | Scoop.it
Every legal professional is faced with problems they need to solve. And using competitive intelligence tools can help you find solutions. But how much can competitive intelligence really do if you have failed to frame your problems correctly?
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Create your social media marketing strategy online Social Media Map

Create your social media marketing strategy online Social Media Map | Competitive Intelligence | Scoop.it
The Social Media Map eCourse be smarter with your social media marketing attract the right audience improve your social media skills market your...
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IBM Looks to Outsmart Big Data Competition With Watson - CIO

IBM Looks to Outsmart Big Data Competition With Watson - CIO | Competitive Intelligence | Scoop.it
IBM Looks to Outsmart Big Data Competition With Watson CIO IBM is seeking to jump ahead of the big data technology competition by moving its Watson cognitive supercomputer to the cloud and offering up its capabilities as a set of big data services...
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Instant social analysis made available with Webfluenz

Instant social analysis made available with Webfluenz | Competitive Intelligence | Scoop.it
Webfluenz is a social media monitoring, analytics, engagement, and management tool.
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Super Coach: Curing business ADD - The Daily News Journal

Super Coach: Curing business ADD - The Daily News Journal | Competitive Intelligence | Scoop.it
How to create a laser-like focus in a distracted world
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So how do you gain a LASER LIKE FOCUS?

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Learning Maps - Flint Spark Consulting

Learning Maps - Flint Spark Consulting | Competitive Intelligence | Scoop.it
Learning Maps are visual communication tools that share the big picture of your business, so everyone understands how to deliver the vision.
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More good competitive intelligence info over in the UK.

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How big data can drive competitive intelligence - Thoughts On Cloud

How big data can drive competitive intelligence - Thoughts On Cloud | Competitive Intelligence | Scoop.it
Companies increasingly mine their own customer data for insights into the market. But what about data that tracks your competitors’ activities – in an ethical but profitable way? Oh, sure.
Ron Carson's insight:

Great article! This sums it up well: "A small firm with a progressive attitude toward analytics may be able to carve out a competitive advantage against a much bigger rival simply by understanding their niche in the market better."

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To Prepare For The Future You Need To Shape It -- Or Someone Else Will - Forbes

Today, you need shape your future before someone else does. Those that lack the courage to predict and shape their future may become victims of an unwelcome destiny.
Ron Carson's insight:

Great article in Forbes that reminds us to get out of the near-term strategy, tactics and competitive intelligence, and think big picture, macro trends that can shape competitive strategy.  

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Identifying a companys competitive advantage - Intelligent Investor

Identifying a companys competitive advantage - Intelligent Investor | Competitive Intelligence | Scoop.it
The profitability of a business is determined more by the level of competition it faces than anything else. 
Ron Carson's insight:

The importance of competitive intelligence for investors. (It's not just for Marketers!)

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The future of product management - The Next Web

The future of product management - The Next Web | Competitive Intelligence | Scoop.it
Product managers make the most crucial decisions in any tech company today. Yet despite all the advances in software innovation, the product management discipline is still immature
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Know Your Market - Competitive Intelligence for Competitive Advantage.

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Competitive Intelligence Analysis-Best Tools, Reports, Metrics

Competitive Intelligence Analysis-Best Tools, Reports, Metrics | Competitive Intelligence | Scoop.it
Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.

Via Oleg Baskov
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Strategy in a World of Constant Change - blogs.hbr.org (blog)

Strategy in a World of Constant Change - blogs.hbr.org (blog) | Competitive Intelligence | Scoop.it
Strategy in a World of Constant Change
blogs.hbr.org (blog)
Am I the only person to be getting a bit weary of hearing it repeatedly asserted that we're living in a world of constant, accelerating change?
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FREE RESOURCES - competitive intelligence | Str...

FREE RESOURCES - competitive intelligence | Str... | Competitive Intelligence | Scoop.it
Competitive intelligence resources: competitive intelligence tools, RFP template, SWOT templates .
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New research reveals how strategic decision making stands to gain from contact ... - CMO

New research reveals how strategic decision making stands to gain from contact ... - CMO | Competitive Intelligence | Scoop.it
New research reveals how strategic decision making stands to gain from contact ...
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In an age of disruption, fierce competition can come from anywhere - The Globe and Mail

In an age of disruption, fierce competition can come from anywhere - The Globe and Mail | Competitive Intelligence | Scoop.it
In an age of disruption, fierce competition can come from anywhere The Globe and Mail Excerpted from Big Bang Disruption: Strategy in an Age of Devastating Innovation by Larry Downes and Paul Nunes, in agreement with Portfolio, an imprint of...
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Parallels between yacht racing, business - Independent Online

Parallels between yacht racing, business - Independent Online | Competitive Intelligence | Scoop.it
Independent Online
Parallels between yacht racing, business
Independent Online
Market research and business intelligence are crucial, as is being able to sift the information and glean what's important.
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