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A news feed on competitive intelligence, market analysis, strategy and more.
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Business Case Analysis | Outside In Sales and marketing

Business Case Analysis | Outside In Sales and marketing | Competitive Intelligence | Scoop.it
In this post we look at business case analysis, how to explore meaning from your numbers.
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Creative & Timely Small Business Marketing Strategies - Business 2 Community

Creative & Timely Small Business Marketing Strategies - Business 2 Community | Competitive Intelligence | Scoop.it
One of the trickiest parts of business today is figuring out your marketing strategy.
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Small Business and Non-profit Social Media Marketing Strategy - Huffington Post

Small Business and Non-profit Social Media Marketing Strategy - Huffington Post | Competitive Intelligence | Scoop.it
Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much.
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Three Tricks For Developing a Keyword Strategy - Business 2 Community

Three Tricks For Developing a Keyword Strategy - Business 2 Community | Competitive Intelligence | Scoop.it
“A company’s digital presence should be one that provides a wonderful user experience. Beautiful design, creative content, and easy navigation are key, but none of this means anything if potential c…”
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Digital Strategy - Management Consulting for the Internet Age

Digital Strategy - Management Consulting for the Internet Age | Competitive Intelligence | Scoop.it
“Understand your organisation with a management consultant's eye and a digital native's energy.”
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Customer strategy and the art of listening

Customer strategy and the art of listening | Competitive Intelligence | Scoop.it
The mantra that 'the customer is King' is mouthed by senior managers in every industry. True in theory, it is an ignoble lie in most companies, because executives prefer their ivory towers to the store floor.
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How To Nail Your Marketing Strategy Basics

How To Nail Your Marketing Strategy Basics | Competitive Intelligence | Scoop.it
Many businesses have a "seat of the pants" marketing strategy. Here are some tips to nail your marketing strategy basics.
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Leveraging Big Data in Your Marketing Strategy - Business 2 Community

Leveraging Big Data in Your Marketing Strategy - Business 2 Community | Competitive Intelligence | Scoop.it
Using Data Insights to Make Better Marketing Decisions and Drive Better Results Big data is a ubiquitous term these days.
Richard Caldwell, CIP-1; AM/APMP's insight:

Everyone is talking data, there is a huge difference between measuring and metrics.  I think most are measuring.

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How To Tell If You Are Motivated For Success - Social Media Strategies & Techniques For Business Professionals

How To Tell If You Are Motivated For Success - Social Media Strategies & Techniques For Business Professionals | Competitive Intelligence | Scoop.it
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How to Negotiate Nicely Without Being a Pushover

How to Negotiate Nicely Without Being a Pushover | Competitive Intelligence | Scoop.it
Stress “we” over “I.”
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The Strategic Sourceror: Supply Market Intelligence Trends to Help Clear the Way

The Strategic Sourceror: Supply Market Intelligence Trends to Help Clear the Way | Competitive Intelligence | Scoop.it
The Strategic Sourceror: Supply Market Intelligence Trends to Help Clear the Way , procurement, strategic sourcing, cost reduction and supply chain news by the Strategic Sourceror
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Social BI Driving Business Intelligence Market Growth to 2019 at 8% CAGR - PR Newswire (press release)

DALLAS, July 7, 2015 /PRNewswire/ --

ReportsnReports.com adds Global Business Intelligence Market 2015-2019 research...
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Cloud Computing – The Real Story Is About Business Strategy, Not Technology - CloudTweaks News

Cloud Computing – The Real Story Is About Business Strategy, Not Technology - CloudTweaks News | Competitive Intelligence | Scoop.it
CloudTweaks News Cloud Computing – The Real Story Is About Business Strategy, Not Technology CloudTweaks News Cloud technology will best realize a true return on investment (ROI) for an organization if it is founded on the alignment of the...
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French reporter to Obama: Isn't it time to change your ISIS strategy? - Business Insider

French reporter to Obama: Isn't it time to change your ISIS strategy? - Business Insider | Competitive Intelligence | Scoop.it
An AFP reporter asked President Barack Obama whether it was time for a change in strategy after the ISIS-linked terrorist attacks in Paris.
Richard Caldwell, CIP-1; AM/APMP's insight:

Ignoring intelligence reports is not a strategy.  Its what you don't say, the terms you use, the avoidance of real events that is a sure tip-off to the lack of a strategy.  Yet Climate Change is important to this man over real events.

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5 Point Guideline to Empower Your Business With Content Strategy Intelligence - Business 2 Community

5 Point Guideline to Empower Your Business With Content Strategy Intelligence - Business 2 Community | Competitive Intelligence | Scoop.it
Business 2 Community 5 Point Guideline to Empower Your Business With Content Strategy Intelligence Business 2 Community There may be a bunch of brainstorming sessions that finally lead to the emergence of a new and practically working content...
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Grant Thornton grows Office of Strategy Management leadership team - Business Wire (press release)

Grant Thornton grows Office of Strategy Management leadership team - Business Wire (press release) | Competitive Intelligence | Scoop.it
Grant Thornton LLP is growing its Office of Strategy Management leadership team with the additions of Jeanette Gorgas, David Boland and David Porges,
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Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits | Competitive Intelligence | Scoop.it
“I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day.”
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How To Nail Your Marketing Strategy Basics

How To Nail Your Marketing Strategy Basics | Competitive Intelligence | Scoop.it
“Many businesses have a "seat of the pants" marketing strategy. Here are some tips to nail your marketing strategy basics.”
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A management consultant reveals the 5 business strategies every leader should understand

A management consultant reveals the 5 business strategies every leader should understand | Competitive Intelligence | Scoop.it
Leaders who want to win must master multiple approaches and match their strategic approach to the environments they face.
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PayPal is now a standalone company with a mobile-first strategy - Business Insider

PayPal is now a standalone company with a mobile-first strategy - Business Insider | Competitive Intelligence | Scoop.it
PayPal prioritizes mobile payments and mobile commerce as a standalone company
Richard Caldwell, CIP-1; AM/APMP's insight:

PayPal is looking more like Mastercard and Visa every day.


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When the boss is on vacation, show leadership instead of slacking - The Business Journals

When the boss is on vacation, show leadership instead of slacking - The Business Journals | Competitive Intelligence | Scoop.it
Summer is often a time when the boss steps out for a break, and many employees see that as a signal to kick back and relax a little. But if you want to give your career a boost, use the time to increase your leadership and take on a more prominent role, especially if your work helps the boss to ease back in at the office. Your leadership efforts will be noticed.
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Business Strategies That We Learnt from Gaming Industry

Business Strategies That We Learnt from Gaming Industry | Competitive Intelligence | Scoop.it
There's a lot of business strategies that we can learn from the gaming industry. Find out how to tap on these strategies from gaming to your own business.
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What Is Strategy?

What Is Strategy? | Competitive Intelligence | Scoop.it
This article has benefited greatly from the assistance of many individuals and companies. The author gives special thanks to Jan Rivkin, the coauthor of a related paper. Substantial research contributions have been made by Nicolaj Siggelkow, Dawn Sylvester, and Lucia Marshall. Tarun Khanna, Roger Martin, and Anita McGahan have provided especially extensive comments. I. Operational […]
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6 steps to an effective B2B digital marketing strategy - Further

6 steps to an effective B2B digital marketing strategy - Further | Competitive Intelligence | Scoop.it
Our step-by-step guide will help you set your B2B digital marketing strategy - from business objectives, to the creation of an online strategy and beyond.
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Develop, Execute Strategy For Business Survival By Being Adaptable - Investor's Business Daily

Develop, Execute Strategy For Business Survival By Being Adaptable - Investor's Business Daily | Competitive Intelligence | Scoop.it
A company's survival in today's corporate America is dependent on developing and implementing strategies. Being adaptable, flexible and open-minded are vital.
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